Proof to Product 398 | How Do I Know If I'm Ready to Exhibit at a Wholesale Trade Show with Katie Hunt
Jun 10, 2025
Practical criteria for deciding if you should exhibit at wholesale trade shows are explored. Costs and budgeting for large versus regional shows come up. Readiness topics include product validation, wholesale pricing, catalogs, logistics, and handling bigger orders. Alternatives and next steps are suggested like visiting shows, shared booths, or prepping with a focused coaching program.
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Budget For Real Costs
- Budget realistically: expect $7k–$12k for larger international shows and less for regional events.
- Katie Hunt advises building a marketing budget that covers booth fees, travel, and materials.
Lock Down Margins First
- Don't attend shows until wholesale pricing and margins are solid.
- Katie Hunt stresses profitable orders must be ensured before scaling into shows.
Finalize Terms And Sales Tools
- Finalize wholesale terms, MOQs, and purchase policies before exhibiting.
- Katie Hunt says polished sales tools set you apart from brands new to wholesale.