The NTM Growth Marketing Podcast

This week, we have a "throwback" episode from before we rebranded to The NTM Growth Marketing Podcast. Previously, this podcast was "School for Humanity" and this interview with Dr. Bronner was one of our favorites, too good not to re-share with our expanding audience. If you have ever been lucky enough to participate in an eco-friendly foam party, you have probably heard of Dr. Bronner's - the top-selling brand of natural soaps in North America and producer of other organic body care and food products. In this episode, we get to chat about said foam parties, and the cosmic principles of soap-making to peace-making with the President of this heart-led company, Michael Bronner. (The first ingredient for each of their products is: LOVE!) As a philanthropist and activist, Michael is an advocate for many social and environmental justice causes including Fair Trade, organic standards, farm animal protection and ocean conservation as well as GMO labeling. Stay tuned as we dive into the "All-One" vision! It's going to be a great time.

"If you're not invested in platform diversification and your Facebook goes down, you've lost your lead source." - Derek Gales In this interview, Derek Gales, Facebook Traffic Specialist at NTM, speaks with Andrew about the importance of platform diversification. He touches on some of the difficulties that many people have been experiencing with Facebook visibility and other hiccups with the platform recently and why it's important to have a presence on other platforms in the case of those hiccups becoming unmanageable or detrimental to their business. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"A lot of photos and stagnant [content pieces] are just not getting the traction they used to so… video is important." - Courtney Burgtorf Courtney is the Marketing & Communications Manager for Cincinnati, OH nonprofit organization, Adopt A Class. A classically trained opera singer, Courtney found joy in marketing through her work in community engagement and outreach focusing on providing educational resources to underserved communities. From helping schools secure musical instruments, to immersing youth in theater and Shakespeare, to providing hospitals and literacy initiatives with children's books, to preparing students for higher education and careers through Adopt A Class's group mentoring program, Courtney believes that marketing is about getting in front of the right people at the right time and celebrating wins along the way. In this interview, Courtney Burgtorf discusses her passion for her work and how she's able to help others through her career in marketing. Website: https://aacmentors.org/ LinkedIn: https://www.linkedin.com/company/adopt-a-class-foundation/ YouTube: https://www.youtube.com/channel/UCyRNsmLDFpXzHP3J2UqyOuA Instagram: https://www.instagram.com/adoptaclass/ Facebook: https://www.facebook.com/AdoptAClass

The NTM Growth Marketing Podcast #24 "NINJIO with Tom Richards" "Most of the marketing that we do is interruptive… and as so, we have a limited opportunity to get some attention, very quickly tell a story that somebody finds is going to be beneficial to them." - Tom Richards Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU's Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom's career has spanned over 25 years working with international brands such as Apple, Starbucks and Expedia while in leadership roles at various global digital advertising agencies. Tom is a proud father of three teenaged children and one very cute cavapoo.In this interview, Tom Richards highlights the importance of cybersecurity training, gives us a peek inside a day in the life of a Chief Marketing Officer, and shines a light on the niche of marketing for such an important service. Website: https://ninjio.com/ LinkedIn: https://www.linkedin.com/in/tomrichardshaverty/ Instagram: https://www.instagram.com/trichards777/ Facebook: www.facebook.com/trichards777

"Being wrong is okay. The whole point of marketing is you're testing… it's an immediate thing so you're able to see almost in real time what's working and what's not." - Rebecca Ledbetter Rebecca Ledbetter is the Director of Marketing at NextFab, a network of collaborative makerspaces for creators of any skill level or interest. As head of the marketing team, she facilitates the day-to-day marketing initiatives, as well as is responsible for the strategic shift with NextFab's branding, website, social media, and digital advertising to increase their 800-membership base. Prior to joining NextFab, she worked in marketing with national franchises, hotels, and website domains. With her ten years of marketing and sales experience, her greatest strengths come in creative storytelling combined with metric-driven research, to execute marketing strategies that heighten brands' exposure and revenue. She holds a double bachelor of arts degree in Communications and Studio Art from Denison University. When she's not immersed in marketing channels, she can be found painting in her studio, exploring Philly's food scene, or petting strangers' dogs. In this interview, Rebecca Ledbetter discusses her day-to-day as a Director of Marketing, her successes and duds in marketing at NextFab, and her journey getting to where she's at today. Website: https://nextfab.com/ LinkedIn: https://www.linkedin.com/in/rebecca-ledbetter-55a42458/ Instagram: https://www.instagram.com/nextfab_phl/ Facebook: https://www.facebook.com/NextFabStudio

"Documenting, not creating… A lot of the content just comes from living what you're doing." - Angela Gargano Angela Gargano is a fierce athlete, coach, international fitness model, and speaker. Before becoming a full-time multi-passionate entrepreneur, Angela worked as a biochemist at Brown University. Since throwing in the lab coat and goggles in 2013 to open her own gym in Cranston, Rhode Island, Angela has truly lived multiple lives in the athletic and entrepreneurial space, defying odds and setbacks to become an authentic and relatable voice to the public eye. Angela has now competed on American Ninja Warrior 4x, won the Title of Miss Fitness America 2016, and created an online fitness empire for women called Strong Feels Good where she teaches women to ditch the scale and focus on strength and feeling as a way to measure progress. In this interview, Angela Gargano shares with us her fascinating background, how she got into fitness, and how she's grown her online presence through digital marketing. Website: http://www.angela-gargano.com LinkedIn: https://www.linkedin.com/in/angela-gargano/ YouTube: https://www.youtube.com/c/AngelaGarganoFitness Instagram: https://www.instagram.com/angela_gargano/ Facebook: http://facebook.com/groups/strongfeelsgood

"One of the things people do a lot in education is repetition because repetition helps it stick, but if you're losing people through the repetition and they're not continuing on, that's not necessarily an essential tool." - Kris Palouda In this interview, Kris Palouda, a Fractional CMO and Strategist at NTM, we speak about "bite-sized pieces" of content creation and the way humans interact with information. She dives into how copywriting has developed into shorter bits rather than blocks of text, the evolution into much smaller lead magnets, and the necessity for short-form education programs. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"Entrepreneurship is really much more similar to marketing than I had realized, it's really a whole lot of getting to know your customer and understanding the problem you're solving and why people would want a solution for it and what that solution might be." - Brianna Bannach Brianna Bannach is the Marketing Team Lead at Yellowdig, an education company working to transform education through connected learning. She also is currently in the 2nd year of her Venture for America fellowship. She graduated from the University of Delaware with a degree in Entrepreneurship + Technology Innovation, a Minor in Social Entrepreneurship, and a concentration in Restaurant Management. In this interview, Brianna explores her passions and the path that took her into this field. Website: https://www.yellowdig.co/ YouTube: https://www.youtube.com/c/Yellowdig LinkedIn: https://www.linkedin.com/in/brianna-bannach/ Instagram: https://www.instagram.com/brilea7/

"All of these social [media platforms], it's all about content and it's constant and you have to keep feeding the beast." - Tricia Sacchetti Tricia Sacchetti is the Director of Marketing for National Cyber Group. Tricia has 25+ years of tech marketing experience, 14 specifically in IT education having led marketing for organizations such as Learning Tree International. Tricia earned her BS in Communications at Castleton University. Tricia's social motto is #B2H (Business to Human) and #ABL (Always Be Learning). In this interview, Tricia discusses her history in marketing and how it led into an important and fulfilling marketing career centered around helping others. Website: https://www.nationalcyber.com/ LinkedIn: https://www.linkedin.com/in/triciasacchetti/ Instagram: https://www.instagram.com/piscestls/ Facebook: https://www.facebook.com/piscestls

"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer Lindsay is the Social Media and Content Manager for the Pittsburgh Riverhounds, and has been with the team since October of 2021. Previously, she was a Technical Director for the Buffalo Bisons, a minor league baseball team based out of her hometown of Buffalo, NY. Her mission with the Riverhounds is to grow the social media following of the team, and build an online personality for the players and organization. Nicole Bauer is the Marketing Manager for the Riverhounds with a strong career background in Marketing and primarily handles all things paid advertising for the team. In this interview, Lindsay and Nicole discuss their experience and goals with marketing for a sports team and how current marketing trends translate into the sports world versus marketing for products or services. Website: https://www.riverhounds.com/ YouTube: https://www.youtube.com/c/PittsburghRiverhoundsSC LinkedIn: https://www.linkedin.com/company/pittsburghriverhounds/ Instagram: https://www.instagram.com/riverhoundssc/ Facebook: https://en-gb.facebook.com/RiverhoundsSC/