The NTM Growth Marketing Podcast

"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage.

"Marketing is a lot of different jobs, it's a lot of different skills. It's a very different skill-set to be able to craft and deliver a PR pitch that will resonate with The Wall Street Journal… from being able to implement Marketo on top of Salesforce.com… to automate customer communication." - Dave Mountain Dave is a career B2B software marketer who has held leadership roles at startups and with Fortune500 companies. Most recently, he ran global field marketing for a European-based software growth company in the industrial aftermarket parts and service space. In this interview, Dave dives into his journey that got him into the marketing industry and shares his experiences, both wins and fails, since. LinkedIn: https://www.linkedin.com/in/davidmountain/

In today's episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage.

"I actually kind of like when we're not meeting, not achieving certain things we've set out to do because it just gives us an opportunity to improve." - Milena Rimassa Milena has melded her experience as a journalist, her passion for filmmaking and community building into a growth-focused storytelling skill set that supports achievement of brand goals, and value-driven initiatives resulting in measurable growth. Now Director of Marketing and Growth for Apto Global, earlier in her career, Milena was the Head of Global Distribution and Marketing for notable independent film companies where she marketed content to 120 countries across multiple platforms. In this interview, Milena dives into how she learned marketing the old-school way and shares with us all of the lessons she learned along the way. Website: https://www.aptoglobal.com/ LinkedIn: https://www.linkedin.com/in/milenamerrill/ Instagram: https://www.instagram.com/aptoglobal/ Facebook: https://www.facebook.com/aptoglobal/

"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it. In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon. We hope you enjoy this new segment of our podcast!

"You have to continue to sell that value confidently because people want to buy that value, they want to buy the outcomes and having that why in their painpoint will always help you sell at a higher price point." - Danny McElhinny In this interview, Danny McElhinny, Advisor and Fractional CRO at NTM, speaks with Andrew about his observations and how to navigate marketing and business in today's economy being on the brink of a recession. He discusses how to handle pipeline slippage, why a higher number of executive team members are getting more involved in the sales process, and how to stand out and land your sales while the economy is shifting. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"The element that I enjoy most out of anything is the marriage of creativity and data, and I think that's the thing that digital marketing does better than anything else." - Jon Norris Jon Norris is the Marketing Lead for Codeworks, an intensive coding bootcamp built to nurture creative talent and empower their students to find success through their courses. Jon is a digitally-native marketer with experience in growth roles across tech, finance, B2B and B2C. He is passionate about emerging technologies and how they can be used to improve lives and is always working towards the greatest impact. In this interview, Jon discusses how he began working for Codeworks and shares some wonderful stories and insight related to marketing. Website: www.codeworks.me LinkedIn: https://www.linkedin.com/in/norrisjon Instagram: https://www.instagram.com/codeworks/ Facebook: https://www.facebook.com/Codeworks

"Community is the best way to just get better results in your own life. For anybody, community is essential. When you're thinking about building a business, communities are the best businesses to build." - Jane Stecyk Jane is a manager and strategist who's focused on creating content that converts, and a life-long learner who's eager to take on new challenges. Her natural habitat is a collaborative environment that's looking for listeners who lead and leaders who listen. Currently, she is the VP of Marketing at Mighty Networks where she is building the creator middle class. In this interview, we learn how Jane landed her career as a marketer and go along on a journey as she tells us about the different roles she's played at some amazing companies along the way. Website: https://www.mightynetworks.com/ LinkedIn: https://www.linkedin.com/in/janestecyk/ YouTube: https://www.youtube.com/channel/UC0kOOsZ55RofRas1uPIEZmg Instagram: https://www.instagram.com/mightynetworks/ Facebook: https://www.facebook.com/mightynetworks/

"If you're able to have a story that is impactful enough, people are going to remember it. They're going to remember what the problem was and they're going to remember how you solved the problem… using your product." - Lisa Roane Lisa is the Manager of Marketing Events at InVision, the online whiteboard and productivity platform powering the future of work. With over 8 years experience as an events and marketing professional across the non-profit and tech industries, Lisa's expertise is planning and executing virtual and in-person events that inspire collaboration in others. She currently lives in Indianapolis, Indiana with her husband Thomas, and their two dogs, Sophie and Lucy. In this interview, Lisa takes us on the wild journey that ended with her being a successful marketing professional and provides some excellent insight she's learned from her marketing career. Website: https://www.invisionapp.com/ LinkedIn: https://www.linkedin.com/in/lisa-roane-767a4495/ Instagram: https://www.instagram.com/lisaroane/

"Whether you're here just to make money at the expense of the customer or whether you're really trying to have a win-win situation, you have to establish trust because if you don't trust the company, you're not going to buy from them." - Steven Lockwood Steven Lockwood has been in sales and marketing for 10 years in the EdTech space. Now he is running a K-12 marketing company called Market K12 which helps private K-12 schools with their marketing funnels. In his free-time, Steven enjoys biking, playing guitar and spending time with his family. In this interview, Steven dives into his background, what inspired him to start his own marketing company, and why he decided to center it around private K-12 schools. Website: https://www.marketk12.com/