The NTM Growth Marketing Podcast

"Once you claim a story, once you commit to wanting to help people change, to take them on a journey from here to there... then you're on the hook. On the hook to deliver. On the hook for what happens next." -Seth Godin Welcome to the eighth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.

"Art is everything. Art is creativity and problem solving… I believe that being artistic is being overtly creative in different ways and that means it touches everything." Evan Meyer is a serial entrepreneur with a passion for artfully revitalizing urban settings, civic service, and for building thoughtful organizations, communities, and cultures. Evan is the Founder of BeautifyEarth.com, a tech platform and marketplace that speed tracks the urban beautification process through art, as well as BeautifyEarth.org, a 501(c)3, the sister organization and public charity that Beautifies schools in the communities that need it most. Beautify has now facilitated thousands of murals around the planet, working with hundreds of communities, community organizations, cities and national brands. In this CEO Spotlight, I speak with Evan about art and his Beautify projects and how they came to be. Website: https://www.beautifyearth.com/ Facebook: https://www.facebook.com/BeautifyEarth LinkedIn: https://www.linkedin.com/in/evan-meyer/ Instagram: https://www.instagram.com/beautifyearth YouTube: https://www.youtube.com/channel/UCYjz1FFe9MuyunPcL5770Kw

"If you're going to be the cheapest, you'll need to be the absolute cheapest in the entire market... but is that really the type of experience you want to give people and are those really the clients you want for your business?" - Andrew Gottlieb Welcome to the seventh installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.

"Marketing is that opportunity to find a way to connect… Immediately. I think that's one of the greatest challenges is figuring out, based on whatever your particular goal might be, who do you need to reach, first and foremost, and then, what do they need to hear from you?" - Lynn Leclerc Lynn Leclerc is Vice President, Digital Strategy for Strategic Elements, building on her immense practical experience leading cross-channel, high-profile public affairs, political, and advocacy campaigns. Leveraging her expertise across social, digital, and traditional communication channels, she engages a comprehensive yet targeted strategy to achieve client legislative and regulatory goals at all levels of government. With access to social listening, media monitoring, web and social analytics, and research, she utilizes data and metrics at every turn to uncover the best way to reach and influence key audiences and decision-makers, such as voters, constituents, and legislators. Lynn holds a bachelor's degree in Political Science from Allegheny College and a master's degree in Political Management from George Washington University, focusing on skills in political writing, fundraising, online organizing, and activation tactics. In this interview, Lynn maps out her marketing journey and shares her most impactful experiences along the way. Website: www.strategicelements.com LinkedIn: https://www.linkedin.com/in/lynnleclerc/ Instagram: https://www.instagram.com/lynnmleclerc/ Facebook: https://www.facebook.com/lynnstinson/

"Your job as a marketer is to find a spot on the map with edges that some people want to find." - Seth Godin Welcome to the sixth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.

"Knowing your data and really being able to analyze and assess what your customer lifetime journey looks like is really important to the success of launches as you move forward." - Lindsey Bast In this interview, Lindsey Bast, Senior Strategist and Advertiser at NTM, speaks with Andrew about how to best approach launches with limited time offers, the importance of omnichannel marketing and the best tactics to utilize it to the client's advantage, and the overflow of data attribution that comes with omnichannel strategies. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc Instagram: https://www.instagram.com/notypicalmoments/ Facebook: https://www.facebook.com/NTMoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

"Everything that we purchase, every investment, every trinket, every experience... is a bargain. That's why we bought it. Because it was worth more than what we paid for. Otherwise, we wouldn't buy it." - Seth Godin Welcome to the fifth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.

"I think Augmented Reality is very close in our near future… AR might be one of those items where consumers are adopting fully as their day-to-day." - Kenneth Chong Kenneth is a native New Yorker who is Growth Marketing Lead at Mona. Prior to Web3, Kenneth was doing growth marketing at ecommerce companies like Rent the Runway, Walmart Ecommerce, and Jet.com. He started out his career in marketing with a Paid Search role at Razorfish and has climbed his way up to his current position with Mona. In this interview, we discuss many varying topics with Kenneth… from digital marketing to Twitter, Discord Servers, and their relationship to Web3. Website: https://monaverse.com/ LinkedIn: https://www.linkedin.com/in/kennethchong/ Instagram: https://www.instagram.com/monaverse/

"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage.

"When you're selling something that has higher stakes, in other words– there's a higher investment or there's more work involved… you're going to have to do more friction removal." - Hailey Rowe Hailey Rowe is a Marketing/Sales Coach & Linkedin Lead Generation Service Provider. She helps service-based business owners, especially coaches, get clients & sales consistently, save time in their business, & overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & in the Health Coach Nation Facebook Group. She's been named as one of the Top 25 Coaches in Chicago & one of the top 10 podcasts for coaches. Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups with her philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. In this interview, Hailey dives into everything she loves about marketing and gives some great insight into bits of her thoughts and processes in both the marketing and coaching industry. Website: https://www.haileyrowe.com LinkedIn: https://www.linkedin.com/in/haileyr Instagram: https://www.instagram.com/hailey_rowe Facebook: https://www.facebook.com/officialhaileyrowe YouTube: https://www.youtube.com/@HaileyRowe