The NTM Growth Marketing Podcast

"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench Scott Trench is the CEO and President of BiggerPockets, however, he started out as a fan and member of the BiggerPockets community before joining as an early employee and Director of Operations in 2014. Four years later, he was named President and CEO and continues to be a passionate real estate investor and personal finance junkie. Scott is also the Author of Set for Life, Host of BiggerPockets Money, a Real Estate Investor, and Broker. In this interview, Scott dives into his passion for real estate investing and financial freedom. Website: https://www.biggerpockets.com/ YouTube: https://www.youtube.com/c/biggerpockets LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/ Instagram: https://www.instagram.com/scott_trench/

"Copy is all about the connection, and AI is not virtually capable of putting itself in your reader's shoes." - Stephen Goodrick In this interview, Stephen Goodrick, a Copywriter at No Typical Moments, discusses what the top copywriting trends are in digital marketing lately after first defining what copywriting is. Stephen discusses topics like how to address customer pain points and the pros and cons of utilizing AI written-copy versus personally written. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"I try not to be reactionary and the pivoting should be based off data, not off of random ideas from across the staff, not that those aren't valuable… So, I do think there is an important difference between data driven decision making and having very reactionary decision making." - Anna Murphy While working at the Boys & Girls Club, Anna Murphy managed to land a marketing internship at an edtech company. She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it. It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it isn't because edtech buyers were different. It's because companies were complacent. Anna had a hypothesis: if you created great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong. And guess what: it's working. While she can't give away every secret, her favorite is quite simple, yet so underrated: hire teachers, y'all. In this interview, Anna Murphy discusses her experiences as a previous educator and how that shaped her journey into edtech and bloomed into a love for marketing. Website: https://www.whyliveschool.com/ Facebook: https://www.facebook.com/liveschool/ LinkedIn: https://www.linkedin.com/in/anna-lillian-murphy/ Instagram: https://www.instagram.com/getliveschool/

"Different industries are like [different cultures]. They have these different kinds of backgrounds and ways that people think about things. Even though a real estate coach has the same fundamental challenges they're trying to address… as a health coach, it's just different cultures." - Phil Beene Phil Beene is an entrepreneur, sometimes-marketer, co-founder, and CEO of Nudge Coach, a company with the mission to perfect the way online programs are delivered using their white label app and customer engagement solutions, with over ten years of experience developing and executing strategies to reach, engage, and educate people online. In this interview, Phil shares his journey with Nudge Coach and some of his thoughts and strategies surrounding the world of marketing. Website: https://nudgecoach.com/ LinkedIn: https://www.linkedin.com/in/philbeene/

"If you're generating leads, you need to understand sales. So you need to sit-in on sales conversations. You're never 'too high' in an organization to learn from a salesperson. That is a fact that [a lot of] marketers just don't seem to understand." - Michael Simpson Michael is a son of educators, and corporate intrapreneur turned three times entrepreneur. His passion for helping people reach their potential was fueled by his own rise from poverty to international recognition as a market strategist. He co-founded PAIRIN after over a decade as a certified coach, and after spending seven years living in Russia coaching many at-risk young adults to successful careers. As the CEO of PAIRIN, he works to bridge the opportunity gap for future generations by enabling educators and employers to predict and develop behavioral performance. In this episode, Michael discusses his intro to marketing and his journey from there to where he's at now. Website: https://www.pairin.com Facebook: https://www.facebook.com/PairinInc/ LinkedIn: https://www.linkedin.com/company/pairin-inc-/

"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez Francheska Martinez is a bodyweight and functional training coach in Austin, Texas. She is an ONNIT Academy, ANIMAL FLOW, and Paid-Free Performance Specialist. Known as FrancheskaFit on social media, she is recognized for her signature flows integrating primal movements, mobility, and dynamic training. She currently balances in-person coaching, an online coaching business, and hosting international retreats. In this interview, Francheska talks about how she got started in the fitness industry and how she shares her day to day journey in the realm of fitness with digital marketing techniques. Website: https://www.francheskamartinez.com Facebook: https://www.facebook.com/francheskafit/ LinkedIn: https://www.linkedin.com/in/francheskafit/ Instagram: https://www.instagram.com/francheskafit/ YouTube: https://www.youtube.com/c/FrancheskaFit

"Fundamentals. There are marketing fundamentals that a lot of people forget about… Always make sure to go back to the marketing fundamentals: tracking the KPIs that are important to you. What gets measured, gets improved, so if you're not measuring it… I guarantee you're not really improving it." - Chris d'Eon In this interview, Chris d'Eon, a Fractional CMO at NTM, speaks with Andrew about how to blend AI and Real Human components to humanify your business, how blogs and podcasts are being used to share a business' story, and some tips on how businesses can continue to thrive during recessionary periods. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"The content is in the people, and everyone in the world is a gift to the world, and the world needs your gifts." - Darrell Stern Darrell Stern is the Chief Marketing Officer of OsteoStrong, a company with a mission to improve bone health, increase strength, and improve your balance naturally. A self-proclaimed "Digital Marketing Jedi," Darrell's experience speaks for itself. He once turned a local auto mechanic into a million dollar business and its owner into an international influencer. In this interview, Darrell discusses what life experiences led him to be so passionate and successful in the world of marketing, talks about the amazing work he's been doing with OsteoStrong, and goes into his concept of Stern Storming. Website: https://osteostrong.me/ LinkedIn: https://www.linkedin.com/in/darrellstern/ YouTube: https://www.youtube.com/user/osteostrong Instagram: https://www.instagram.com/osteostrong.me/ Facebook: https://www.facebook.com/osteostrong

"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone Chris Stone runs the marketing end of SDFoodies and CAFoodies, a brand he started with his girlfriend that is dedicated to providing the foodies of California a guide to enjoying their state. From new restaurant openings, events, product recommendations, things to do, places to go, staycations and so much more. Chris is a foodie at heart and you can find him at the bar of the latest and greatest restaurant in San Diego enjoying a glass of wine and contemplating his next venture into the Food and Beverage Industry. In this interview, Chris talks about their content and marketing strategy and how they achieved their reach. Website: https://cafoodies.me/ TikTok: https://www.tiktok.com/@sdfoodies| Instagram: https://www.instagram.com/sdfoodies/ Facebook: https://www.facebook.com/sdfoodies/

"I think that's where a lot of breakdown happens is thinking that 'there is a formula and I can just take this client and plug their stuff into the formula and I'm going to get the result.' So I do really think that it needs to be customized." - Rachel Anzalone Rachel Anzalone is a mentor, advisor, and strategic thought partner who helps entrepreneurs take their businesses to the next level with her unique approach to business growth strategy. After over 20 years in the trenches of entrepreneurship, brick and mortar small business, corporate enterprises, and digital marketing, Rachel has developed an approach to thought partnership like no other. Rachel uses her expertise in holistic wellness, personal and collective development, as well as work-life integration to create a unique approach that blends thoughtfulness, deep self-inquiry, and personally aligned business strategies. In this interview, Rachel shares her experiences and what she learned while blending her knowledge of marketing with her passion for holistic health. Website: https://rachelanzalone.com/LinkedIn: https://www.linkedin.com/in/rachelanzalone/ Instagram: https://www.instagram.com/rachelanzalone/