Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Apply for sponsorship coaching: https://wizardsguild.comMore followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix it. Today, I’ll discuss:Why asking friends what to charge is keeping you stuck under an invisible ceilingThe price anchor trap that makes brands push back when you try to raise ratesHow dynamic pricing quietly gets you removed from brands' future plansThe one question to ask before you ever quote a numberThe ARC Framework: Awareness, Repurposing, and Conversion and why each one changes your pricing strategy completelyGrab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com 00:00 Why Audience Growth Doesn't Raise Your Rates 01:02 Trap #1: The Pricing Ceiling from Guessing Together 02:24 Trap #2: The Price Anchor That Caps Every Future Deal 04:32 Trap #3: Dynamic Pricing Kills Long-Term Brand Relationships 06:39 The One Question to Ask Before You Quote Anything 07:38 The ARC Framework: Awareness, Repurposing, Conversion 09:08 How Brand Goals Determine What They'll Pay You 12:23 Your New Pricing Strategy in One SentenceFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com (mailto:inquiries@creatorwizard.com)

Howie Chan, a brand and behavior strategist building an audience on LinkedIn and seeking to go full-time creator. He talks about reframing sponsorships like consulting, using audience survey data to craft pitches, targeting the right brands, and asking your own followers to sponsor you. Practical tactics and creative sponsorship angles keep the conversation lively.

Marketing Max, a newsletter operator who turned high-frequency sends into big ad revenue. He reveals why sending many emails creates more sponsorship openings. He shares a signup Typeform that converts subscribers into advertiser leads. He explains selling guaranteed CPC and a consultative sales approach that accelerates scaling.

Haley Janicek, Head of Creator Community at Kit who builds creator programs and Kit Studios, joins to negotiate a real sponsorship live. They debate outcome-led pitches, Kit’s three-bucket decision framework, and how to make ROI math obvious. You’ll hear the messy back-and-forth on pricing, a hybrid deal that saved the partnership, and why long-term advocacy beats one-offs.

What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wrong when pitching B2B brands.Here's what we cover:Why small YouTube channels (think 2,000 views per video) can outperform massive audiences for B2B brandsThe hybrid deal structure that makes brands and creators both winHow to pitch a B2B brand so they actually say yes — and keep saying yesThe attribution problem every influencer marketer is struggling withWhat the "perfect partner" looks like from a brand's perspectiveFollow our guest: Alex llull https://www.linkedin.com/in/alexllullGrab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com00:00 Growing B2B Creator Partnerships from Zero03:35 Why Niche Beats Big Audiences in B2B YouTube06:28 Hybrid Deals: Flat Fee + Affiliate07:16 Tracking Attribution Without Losing Your Mind10:23 How to Find and Vet B2B Creators13:43 Re-engaging Past Partners (The Biggest Missed Opportunity)14:55 What Makes a Perfect Pitch to a B2B Brand18:03 Horror Stories: When Partnerships Go Wrong20:13 Repurposing Creator Content for Paid Ads22:24 AI-Generated UGC: Hype or Reality?24:22 Can Creator Marketing Actually Scale?27:00 The Dream Partner ChecklistFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time?Jenny Wood left Google after 18 years to launch her book "Wild Courage" and build a business around keynote speaking and coaching. Revenue is crushing it. Her husband Jon still has a 9-to-5. And now they're sitting in their kitchen at night, staring at a pro/con list, trying to figure out if putting all their eggs in one basket is brilliant or insane.Here's what we cover:The "never assume it's beneath them" rule that saves marriagesWhy diverse revenue streams are actually safer than a corporate jobHow to avoid the biggest mistake when your spouse joins the business (spoiler: don't kick down the door and mess with everything)The $6K deal that sparked their first business fight—and why pushing back is healthyWhy you can't let "what if it doesn't work out" kill what could be amazingJenny shares the exact moment Jon questioned whether her first brand deal would drain the trust battery with her audience. Plus, the real conversation about female breadwinners, menial tasks, and building resentment before you've even started.Follow our guest: https://itsjennywood.com/Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.comWant one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com00:00 The Kitchen Table Pro/Con List04:25 Fear of Uncertainty vs. Opportunity Cost06:50 The Biggest Mistake When You First Quit09:43 Is There Even Enough Work Here?11:17 Sponsor Games Event Announcement12:01 The $6K Deal That Started a Fight15:47 Trust Battery Drainers vs. Additive Partnerships16:54 Setting Boundaries When Work Never Ends18:31 All Eggs in One Basket—Or Is It Safer?22:15 Revenue Streams Swing Wildly Over 15 Years23:42 The Marriage Advice That Matters Most24:26 "Should We Do It?"For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package options, and real-time pivots.Here's what we cover:Why 15 high-quality leads beat 1,000 random eyeballs for sponsorship coachingThe "sole sponsor" question every event organizer should askHow to integrate a sponsor when they can't physically attendThe exact moment I realized books-in-hands wasn't the real goalWhy I traded "sponsored by" slides for newsletter reachGrab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.comWant one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.comFollow our guest: George Blackmanhttps://www.georgeblackman.com/Chapters:00:00 George Pitches His UK Creator Event02:41 Event Format: Premium, Implementation-Focused05:24 The Sponsorship-Skeptic Attendee Problem07:01 How Would Integration Actually Work?10:27 The Physical Attendance Challenge13:05 Books vs. Coaching: What's the Real Goal?16:01 Budget Reveal and Deal-Making Mode19:51 Reviewing Package Options Live24:17 Choose Your Own Adventure Negotiation28:31 Final Deal: $2K for Package 2.5For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com (mailto:inquiries@creatorwizard.com)

In this episode, our guest Matt breaks down how his company experienced explosive revenue growth during the COVID pandemic by capitalizing on shifting stock market trends and investor behavior. What started as a $7M business quickly scaled to $25M in just two years, fueled by timely positioning around breakout stocks like GameStop and AMC, smart business strategy, and a surge in advertising sales.Matt shares how the COVID investing wave created unexpected opportunities, why adaptability was critical to success, and how being in the right place at the right time can dramatically change a company’s trajectory. He also reveals insights from their strongest month ever in 2023, including over $5.2M in advertising revenue, and what that growth means heading into a projected $47–50M year.If you’re interested in revenue growth, navigating market volatility, or leveraging current events to scale a business, this episode is packed with real-world lessons.

I built a live negotiation simulator and put creators in the hot seat. Watch them tackle real objections—discount demands, equity offers, ROI concerns, event requirements - with 60 seconds on the clock.Here's what we covered:Why clarifying questions beat defensive responses when brands challenge your pricingThe "can I get back to you" line that stops aggressive discount negotiations coldHow to handle the "we'll give you equity instead of cash" pitch without torching the relationshipWhy slamming the door on small budgets kills your long-term pipelineThe landing page audit that turns you from "another newsletter" into strategic partnerYou'll hear real creators navigate uncomfortable scenarios - from the Penny Saver comparison to affiliate-only offers - and learn exactly what to say when brands test your boundaries. Plus, the psychology behind why educating difficult prospects actually increases deal size.This was recorded at Matt McGarry’s Audience Camp: https://audience.camp/Shout-out to Matt and Ahrif for inviting me and allowing me share this with you!Come to Sponsor Games (March 15-18, 2026: https://www.sponsorgames.comGrab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.comWant one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com00:00 Opening the Negotiation Roleplay Game01:24 Ed's Challenge: Handling Price Comparisons04:32 Janelle's Dilemma: Unexpected Event Requirements09:24 Jonathan's Scenario: The Equity Pitch12:37 Rory's Test: Competing with Low-Cost Publishers16:05 Why Auditing Sponsor Funnels Is Your Job19:15 The Affiliate Program Pivot StrategyFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com (mailto:inquiries@creatorwizard.com)

Could you handle 22 brand deals in one month? In this conversation, Logan Nathanson reveals how he delegates 80% of his email workload to virtual assistants, why he's shifting brands toward whitelisting budgets instead of flat fees, and the uncomfortable truth about when champagne problems turn into actual problems.Here's what we cover:How to train VAs to handle brand negotiations without screwing up your dealsThe whitelisting strategy that generated 10x ROI for one brand during Prime DayWhy saying "I can't guarantee sales" is actually the right answerThe psychological hurdle of letting assistants see your full incomeHow to maintain long-term brand relationships without burning out during holiday seasonsGrab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.comFollow our guest: https://www.instagram.com/favoritefinds_00:00 Managing 22 Sponsorships During Prime Day 04:06 Testing Whitelisting Strategies with Brands 06:40 When Brands Demand Conversion Guarantees 08:00 Delegating Brand Partnerships to Virtual Assistants 10:09 Work-Life Balance During Peak Sponsorship Seasons 11:20 Building Long-Term Brand RelationshipsFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com