Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Discover how to elevate sponsorship from mere transactions to strategic partnerships. Learn the secrets behind a $10K deal, including why custom website videos fetch higher rates. Explore the importance of trust over follower counts when brands seek authentic relationships. Get insights on effective follow-up strategies that keep deals alive for a year. Plus, hear how a failed campaign transformed into a $7K win by proposing tailored packages, showcasing the power of adaptability and finding your unique superpower.

Web Design Expert Josh Hall recently told me that he landed a five-figure sponsorship deal for his in-person event—without even trying that hard.But here's where it gets interesting: Josh was hesitant to go deeper into sponsorships. His thinking? "If I can't make it a six-figure revenue stream, why bother?"So I had to call him out. (And yes, I may have called him a wuss on this episode. You'll hear it.)In this sponsorship coaching call, we break down:Why focusing ONLY on your own products is actually costing you moneyThe difference between sponsors, affiliates, and alliances (and why the payment structure matters less than you think)Why fixed "productized" sponsorship packages will cap your earnings at 10% of what's possibleThe #1 question that gets brands to reveal their budget 75% of the timeHow to turn your existing referral partners into paying sponsorsWhy your first deal amount doesn't actually matter (but crossing that threshold changes everything)Plus, Josh shares his biggest "aha moment" about why web designers, freelancers, and agency owners are sleeping on massive sponsorship opportunities sitting right in front of them.If you've been treating sponsorships like "found money" instead of a strategic revenue stream that serves your audience, this conversation will change how you think about partnerships forever.Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.comWant one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.comConnect with Josh Hall:Web Designer Pro: https://webdesignerpro.comJosh Hall Podcast: https://joshhall.co/podcastCHAPTERS:00:00 The $10K Sponsorship Josh Didn't Expect02:22 Why Six-Figure Goals Might Be Limiting You08:51 Sponsors vs. Affiliates vs. Alliances12:14 Fixed Packages Are Killing Your Revenue19:28 The Budget Range Question That Changes Everything29:26 "That's a Wussy Excuse" (Operational Complexity)34:34 Why Brands Don't Want Year-Long Deals43:13 The Landing Page That Almost Killed a Deal48:56 Inventing Sponsorship Opportunities That Don't Exist YetFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she needed to know about landing five-figure deals today.Here's what we cover:Why filming before approval can torpedo your sponsor relationshipsThe email mistake that made her quit sponsors for six monthsHow she went from reactive to strategic with brand partnershipsThe simple shift that transformed her sponsorship businessLiz reveals the exact lessons from her biggest sponsorship fails and what she'd do differently today. Sometimes you need to break a few eggs to make the omelet.Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com 00:00 The Riverside & Shortform Disasters06:18 From Failure to Five-Figure Deals08:19 Outbound vs. Inbound StrategyFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Larry Gibbons, a social media expert behind influential real estate and lifestyle brands, explores the frustrating gap between viral views and real income. He shares clever strategies for translating high engagement into lucrative sponsorships, including how to position content for local businesses. Larry discusses the common pitfalls creators face, like how to avoid alienating potential sponsors, and reveals why mid-tier brands may be the key to sustainable partnerships. Tune in for actionable insights that can transform views into revenue!

What do you do when a holiday gift guide generates 20,000 clicks and $15K in affiliate revenue? How do you price a deal when you're not sure what to charge? And how should you handle YouTube's new collab feature in your contracts?In this live Wizard's Guild coaching session, hosted by my lead coach Joe Casabona, we tackle real pricing dilemmas, including how to leverage massive affiliate success to land paid deals, why your "hell yeah number" beats any pricing calculator, and how to handle brands that want perpetual usage rights.Here's what we cover:How to turn affiliate success into proof of influence (and why brands care more about this than your follower count)The "hell yeah number" pricing philosophy—and why it's more important than any formulaWhen to charge a rush fee (and how much to add for urgent timelines)How to price YouTube collaboration features in your contractsWhy video pitches consistently outperform email for getting responsesThe strategy for getting on brand radars during the holiday "circle back in January" phasePlus, real coaching on navigating book publisher sponsorships, handling multi-million dollar company contracts, and knowing when to walk away from toxic brands.Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.com 00:00 Turning 20K Affiliate Clicks Into Paid Sponsorships 16:30 The "Hell Yeah Number" Pricing Philosophy 25:10 Book Publisher Sponsorship Strategy 35:32 Handling Rush Deadlines During the Holidays 44:15 YouTube Collaboration Feature in Contracts 56:19 Proving Influence Without Brand Deal HistoryFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning.YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos in just six months (that's 10+ videos per day). And here's the kicker: the 25K-100K view range saw the largest absolute growth in sponsored videos.Translation? You don't need millions of subscribers to land brand deals anymore.Today I'm breaking down the 2025 YouTube Sponsorship Landscape Report with Joshua Cohen, founder of Tubefilter, Streamy Awards, and Gospel Stats. We're unpacking what's actually happening in the creator economy right now—and what it means for your sponsorship strategy.Here's what we cover:• Why entertainment and gaming creators are finally getting deals (after years of struggling) • The "sweet spot" view range that most brands can actually afford • Why YouTube is 3-4 years behind podcasting in brand awareness deals • Shorts are getting 200 billion daily views, but only 3% are sponsored (this is about to change) • How dynamic ad insertions will let you monetize 5-year-old videos • Why TikTok and Instagram pay creators nothing, yet millions still post there • The Call Her Daddy effect: How big podcast moves to YouTube are changing everythingPlus, Joshua shares why brands are becoming more sophisticated talent scouts, hunting for creators with "actionable audiences that convert"—regardless of follower count.If you've been told your niche is "too hard" to monetize or your views are "too small" to matter, this episode will completely reframe how you think about sponsorships in 2025.Download the full 2025 YouTube Sponsorship Landscape Report: reports.gospelstats.com Subscribe to Tubefilter's newsletter (covers creator economy news daily): newsletter.tubefilter.com Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.comCHAPTERS:00:00 53.9% Year-Over-Year Growth in YouTube Sponsorships 04:38 The 25K-100K View "Sweet Spot" 08:26 Entertainment & Gaming Categories Exploding 12:00 Why Big Brands Still Struggle With YouTube 16:40 Ground News: 1,800 Sponsored Videos in 6 Months 18:40 Sponsored Shorts Are Coming (And Why YouTube Needs Them) 20:02 The Future of Podcasting on YouTubeFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Have you ever wanted to reach out to a brand to propose a collaboration but have absolutely no idea who to send your pitch to?Order a copy of my book to learn more: https://www.sponsormagnet.comGet weekly sponsorship coaching: https://wizardsguild.comJoin 34,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/joinLearn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: https://www.creatorwizard.com/branddealwizardChapters:00:00 The EXACT Job Titles To Target For Sponsorships00:17 Sponsor Magnet's Job Title Targeting Matrix00:25 Job titles to avoid based on small brands00:43 Job titles to target based on small brands01:15 Job titles to avoid based on mid-size brands01:36 Job titles to target based on mid-size brands02:31 Job titles to avoid based on big brands04:09 Job titles to target based on big brands06:27 Job titles to avoid based on an agency representing a brand06:50 Job titles to target based on an agency representing a brand07:22 Justin's Tip

"Justin, I need your help. I have six weeks till my live summit. We have zero sponsors."That's how this emergency coaching call started with John Meese—and what followed was a masterclass in last-minute sponsorship strategy under pressure.John is launching the Sell Smarts Summit in December (tickets are literally $1), and he needs to figure out how to land sponsors with almost no runway. But here's the problem: most brands don't have "opportunistic dollars" sitting around for a virtual summit that wasn't on their radar five weeks ago.So how do you pivot?In this real-time coaching session, we tackle:• Why your personal affinity for a tool doesn't matter (and what does)• The post-signup survey questions that make pitching 10x easier• Retention vs. acquisition budgets (and why this distinction matters)• How to lead with THEIR priorities instead of YOUR event• The "powered by" strategy when sponsorships don't close in time• Why you shouldn't offer discounts out of the gate (even under time pressure)• The affiliate backup plan that builds proof for next year's sponsorsPlus, we break down the exact research John needs to do in the next 48 hours, which brands he should prioritize (Circle, Kit, Senja, and a surprise contender), and why timing your event around sponsor priorities is the ultimate power move.This isn't theory. This is what happens when you need to generate revenue fast while serving your audience at the highest level.Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.comWant one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.comCheck out John's Sell Smarts Summit: https://creatorwizard.com/smartsCHAPTERS:00:00 "We Have Zero Sponsors"06:04 The Survey Questions You're Missing13:56 The Discount Trap (Don't Do This)18:24 The Affiliate Backup Strategy26:06 The CRM Problem Nobody Talks About30:41 Tying Packages to Their GoalsFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

How do you tell a brand they can't use your content forever without killing the deal? What's the difference between licensing and amplification rights? And how do you actually enforce usage rights after they expire?In this Wizard's Guild coaching session, we break down the numbers that transformed deals from $1-5K into five figures—the exact percentages to charge for licensing (15%) and amplification (25%), how to handle perpetual rights requests, and why usage rights often make you more money than the content itself.Here's what we cover:The exact formula for pricing licensing vs. amplification rights (and when to use each)How to handle perpetual rights requests without leaving money on the tableWhy video pitches consistently outperform written emails for cold outreachThe Instagram tagging strategy that gets brands to notice you organicallyHow to overcome pitching paralysis and build real momentumPlus, real coaching on differentiating work-for-hire from sponsored content, timing seasonal pitches, and finding sponsors for newsletters.Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.com00:00 How to Limit Usage Rights Without Killing Deals16:22 Work-for-Hire vs Sponsored Content Explained34:29 Why Video Pitches Get 10x More Responses48:28 Overcoming Pitching Paralysis56:19 Finding Sponsors for Your NewsletterFor collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

When you're not desperate for sponsorship money, everything changes. You get pickier. You negotiate better. You only work with brands you actually love.That's the reality for Liz, a mechanical engineer at Intel who runs a profitable YouTube channel on the side. While most creators are trying to escape their 9-to-5, Liz has discovered that her day job is actually her biggest sponsorship advantage.In this episode, Liz shares why financial security leads to better brand partnerships, how she went from hiding her channel to putting it on her resume (and landing her Intel job because of it), and what it's really like when your boss's boss announces they're one of your followers.In This Episode:Why Liz's YouTube channel shortened her Intel interview to just 20 minutesHow not needing the money makes you a stronger negotiatorThe real fear behind hiding your side hustle (hint: it's not what you think)Why high performers at work often have successful side hustlesHow to stop living a double life and own both identitiesIf you've been treating your day job and creator life as opposites, this episode will flip your perspective completely.Grab the book to learn all the secrets: https://sponsormagnet.comWant one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.comFollow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/CHAPTERS:00:00 When Your Boss Announces They Follow You 02:11 How YouTube Got Liz Hired at Intel 07:00 The LinkedIn Profile Update That Changed Everything 09:21 Being "The YouTube Girl" at Work 11:57 Not Feeling Rushed to Quit Your Day Job 14:12 Advice for Creators Still Hiding Their ChannelSponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal is catered (breakfast, lunch, dinner, snacks). 75 seats available. Grab your ticket: https://www.sponsorgames.com For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com