Sponsor Magnet: Attract, Price, & Execute Dream Partnerships How to Quit Your Job By Landing More Sponsorships
9 snips
Mar 23, 2026 
Howie Chan, a brand and behavior strategist building an audience on LinkedIn and seeking to go full-time creator. He talks about reframing sponsorships like consulting, using audience survey data to craft pitches, targeting the right brands, and asking your own followers to sponsor you. Practical tactics and creative sponsorship angles keep the conversation lively.
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Mindset Is The Real Barrier To Outreach
- Mindset blocks often stop creators from outbound pitching even when brands haven't asked for results.
- Justin told Howie none of his inbound sponsors asked for proof, reframing the fear as mostly internal.
Pitch Brands Like A Consultant
- Use your consultant diagnostic process when pitching brands: ask about needs, listen, and propose a bespoke solution.
- Justin urged Howie to treat brand conversations like client discovery sessions he already runs for paying clients.
Reverse Engineer Pitches From Audience Surveys
- Survey your audience with targeted questions and add branching follow-ups to capture specific needs.
- Justin recommended adding psychographic questions so you can tell brands "X% of my audience needs this solution."
