Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors actually want from him.
Here's what we cover:
Why brands almost never ask for "results" — and how the fear of being asked is silently killing your outreach
How to use your audience survey data to reverse-engineer the perfect brand pitch
The consultant mindset shift that makes sponsorship conversations feel natural
Why you should stop chasing inbound AI pitches and start targeting brands your audience actually needs
How to ask your own audience to sponsor you (yes, really)
Follow our guest: Howie Chan https://www.howiechan.com/ https://www.linkedin.com/in/howiechaniam/
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
Chapters:
00:00 From Consultant to Creator: The Sponsorship Gap
03:00 The Mindset Block Stopping Your Outreach
07:30 Using Your Consultant Skills to Pitch Brands
12:00 Surveying Your Audience to Find Brand Fits
17:30 Turning Inbound Guest Pitches Into Deal Opportunities
22:00 Outcome-Based Thinking vs. Price-Based Pitching
28:00 Tier 1 vs. Tier 2 Brands: Where to Focus Your Energy
33:30 Live Brand Research: Breaking Down Neurogum as a Case Study
40:00 Ask Your Own Audience to Sponsor You
43:00 Quick Wins: Reactivating Past Sponsors
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
