Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
Jan 26, 2015 • 6min
Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
Jay Acunzo, VP of Platform for NextView Ventures, shares the importance of a clear content marketing mission statement and how it should identify the audience, deliver value, and specify desired outcomes. He emphasizes the failure of a product-first approach and highlights the need to prioritize the audience's needs.
Jan 20, 2015 • 7min
Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}
Guest Jon Loomer, a Facebook Marketing Expert, shares how he grew his audience and revenue by building a solid content base with over 600 blog posts. He explains the importance of diversifying content through various platforms and creating products that his audience wants.
Jan 19, 2015 • 13min
Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}
Launching products on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were quite new. In this episode of Content Inc., Joe Pulizzi has Brian share how he launched the first product for Copyblogger and how that initial process continues to evolve and grow the company. Learn why building your audience before you have a product is a critical component to a successful content driven business model.
Jan 13, 2015 • 8min
Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}
What are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to share a bit of the origin story of launching his business and site. Brian had two aspects he knew he wanted for his business. One, he wanted to apply his copywriting skills to content to make it more engaging, more reader friendly and more valuable. And two, it had to sell stuff, not advertising, to make money.
Jan 12, 2015 • 6min
Episode 13: Why You Need To Care About Content Competition {with Jay Baer}
Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider when honing in on your content niche. Joe is also joined by good friend Jay Baer, Convince and Convert, to ask you two questions you better be able to answer before you start any content creation. Learn why caring more about the content you create can mean the difference between just creating content and creating great content that converts.
Jan 6, 2015 • 8min
Episode 12: 4 Ways To Dominate Your Market With Publishing
Learn how to dominate your market by thinking and acting like a media company. Publish quality content, become the leading authority, and choose a media platform. Understand the importance of compelling stories for business growth and building relationships with influencers for revenue opportunities.
Jan 5, 2015 • 7min
Episode 11: Why It's Time To Ditch The Office
Technology has not only changed how we do business with customers, it has also changed how we work as in organization. In this episode of Content Inc., Joe Pulizzi discusses why now is the time to consider ditching the traditional office and creating a virtual working model for your business. Joe cites this one decision as perhaps the best decision they made at Content Marketing Institute. By choosing the right talent, having less meetings and the ability to be agile, becoming virtual could put you ahead of your competition.
Dec 30, 2014 • 7min
Episode 10: Why Your Business Needs A Cause
Cause marketing is not a new idea. However, finding a cause that your business can get behind can be the driving force that makes a huge difference not only in the lives of others, but also on your bottom line. In this episode of Content Inc., Joe Pulizzi shares how Content Marketing Institute, in partnership with the Easter Seals of Northern Ohio, has raised over $100,000 with their CMI Golf For Autism event over the past eight years. Learn the six tenets your company needs to successfully integrate cause marketing into your content strategy and align with the future of our purpose-driven economy.
Dec 29, 2014 • 8min
Episode 9: Top 5 Ways To Get More Speaking Gigs
Is landing more speaking gigs one of your goals for the next year? This episode of Content Inc. has Joe Pulizzi sharing the five key elements that can help you book more speaking as part of your content strategy. Get organized, get focused and get on more stages in the this year!
Dec 23, 2014 • 10min
Episode 8: 7 Strategies To Focus Your Content Inc. Approach
The podcast discusses the importance of organizing a solid content marketing strategy. It introduces seven strategies to improve content marketing approach and create valuable content. The importance of leveraging different channels, avoiding self-promotion, and setting clear end goals are emphasized. Additionally, creating a plan for content marketing success, including setting goals and addressing obstacles, is highlighted
