Content Inc. - The Podcast

In this episode of Content Inc., Joe Pulizzi brings on guest Rob Scallon, musican and full-time internet entrepreneur. Rob started sharing his music on YouTube and by doing so, built his own audience over time. He now has over 263,000 subscribers and is able to make a full-time living with his music via the internet. Rob shares the importance of creating content that you truly love. This is key for finding an audience that also loves what you have to offer. Then, just like any investment process, diversify. Once you have your foundation set up on one channel, then begin branching out to other ways to connect with your audience.

Learn about the final steps of the Content Inc. model, including acquiring a larger audience, diversifying your content, and monetizing your platform. Discover strategies for increasing web traffic, optimizing subscriber metrics, and exploring revenue generation opportunities. Hear how Moz monetized their audience through a software subscription service, leading to significant revenue growth. Explore the six steps of the Content Inc. model for success and other recommended podcasts within the Content Marketing Institute network.

The podcast discusses the first three steps of the Content Inc. model: the sweet spot, content tilting, and building a content base. Real-world examples are shared, including Klaus's success with chili pepper content on YouTube and Content Marketing Institute's use of a blog.

Explore the benefits of pilot programs in content marketing and how they can be a short-term solution for companies hesitant to invest in a full-blown strategy. Learn the 10 key steps to launch a content marketing pilot program, including targeting a specific audience, assessing resources, and measuring success. Discover the significance of secondary metrics, understanding the 'why' behind them, and the need for a specific timeframe, unique content, and effective communication for program success.

Michael Stelzner, co-founder of Social Media Examiner, shares the origin story of the company. From starting as an experiment after a virtual online summit to becoming a leading platform in social media marketing with podcasts and industry events.

Learn 7 key lessons from Napoleon Hill's book that can be applied to creating a Content Inc. business. Explore the importance of desire, having a champion, being the expert, specializing in a niche, and using imagination. Understand the significance of consistency, organized planning, strategy, decision-making, and persistence in content marketing.

The podcast discusses 15 critical success factors for startups, including being an industry leader, investing in the right people, and embracing failure. They also cover business success tips like planning exit strategies, taking risks, hiring professionals, and trusting instincts.

You already know that creating quality content for your audience is critical for success in today's marketplace. But who is going to create all of this amazing content? This episode of Content Inc., Joe Pulizzi shares a simple, yet highly effective trick you can use today to find some of the best content talent within your industry. What is this amazing trick? Listen in and find out. Where your next writer, editor or creative director is located may surprise you.

The podcast discusses the importance of choosing what not to do in content marketing and emphasizes the success of focusing on one core channel, rather than spreading efforts across multiple channels.

Ann Handley, Chief Content Officer, MarketingProfs, joins Joe Pulizzi to discuss the importance of taking a stand and shaking up the status quo when developing content for your business. They share personal stories of overcoming shyness and anxiety, highlighting the consequences of avoiding challenges and opting out. You cannot expect to succeed if you are not in the game.