Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
Apr 6, 2015 • 8min
Episode 37: Unleashing The Passion Behind Your Content
Skill is important when it comes to creating content, but the secret behind the Content Inc. model is having passion for the subject or topic of the content you produce. In this episode, Joe Pulizzi shares examples of how individuals put their passion first when it came to content and have built an audience, and serious revenue because of it.
Mar 31, 2015 • 7min
Episode 36: The Subscriber Hierarchy
You don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your audience and provide them the necessary incentive to move from an existing platform to one that is owned by you. In this episode of Content Inc., Joe Pulizzi breaks down the various platforms where you can engage your audience and how the ability to control, both message and where the message is placed is key to understanding your subscriber hierarchy.
Mar 31, 2015 • 6min
Episode 35: One Metric To Rule Them All
Tracking progress in your marketing efforts are key to understanding what is working and what may need to be modified or eliminated when it comes to growing your business. In this episode of Content Inc., Joe Pulizzi shares the one metric that is critical for building a Content Inc. approach to your business. Yes, there are a lot of metrics to consider when implementing your marketing strategy. But what is the one area that could change everything for you and be the key ingredient for success? Listen and find out!
Mar 24, 2015 • 7min
Episode 34: An Incredible Process To Buy Content Assets
Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decision...in some cases. In this episode of Content Inc., Joe Pulizzi shares examples of how brands have sought out exisiting content platforms to purchase them vs. starting from scratch when it was time to diversify content.
Mar 23, 2015 • 6min
Episode 33: One Amazing Idea On Content Repurposing
You already know that repurposing content can be a great way to leverage what already exists in your organization. This episode of Content Inc has Joe Pulizzi breaking down how planning your repurposing efforts before you publish any content can not only be a great leverage point, but can bring amazing results.
Mar 17, 2015 • 8min
Episode 32: Top Ways To Get Speaking Gigs
If you believe that speaking will increase your business objectives, this episode of Content Inc. is a must listen. Joe Pulizzi shares the top ways you can increase your speaking opportunities by becoming more intentional and setting up a plan with action items to achieve this goal.
Mar 16, 2015 • 8min
Episode 31: 8 Tips For Executing A Book Project
In this episode of Content Inc., Joe Pulizzi breaks down eight key tips to consider before you dive into writing that book. A published book can open up some amazing opportunties for you and your business. It's not an easy project, but one that can be very effective if done right. If writing a book is on your goal list, listen to this episode to get started on the right track.
Mar 10, 2015 • 8min
Episode 30: Three Easy Ways To Come Up With Content Ideas
Probably the number one reason most business owners struggle with the Content Inc. model is because they don't believe they can come up with enough ideas for content creation. In this episode of Content Inc., Joe Pulizzi shares three easy ways for anyone, anywhere and at any content level to come up with solid content ideas. Even utiilizing just one of these ideas will get your content ideation kick started today!
Mar 9, 2015 • 10min
Episode 29: The 10 Content Roles You Need To Be Successful Today
Learn about the key staffing roles needed for a scalable Content Inc business. Discussion on the responsibilities of key roles in content marketing and the ten necessary content roles in today's market.
Mar 3, 2015 • 9min
Episode 28: Monetizing And Diversifying Revenue Streams With Content{with Matthew Patrick}
Matthew Patrick, online entrepreneur that started his new media empire on YouTube with a channel dedicated to Game Theory, discusses monetizing and diversifying revenue streams with content. They explore his various branches of operation, creating custom videos for video game brands, growing organic audiences on YouTube, and workflow structuring for creating successful video content.
