Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
Dec 22, 2014 • 8min
Episode 7: How To Start The Business Book of Your Dreams
Writing a book can seem like a daunting task. Yet, you know that a book puts you in a different level of thought leadership and can change your business. In this episode of Content Inc., Joe Pulizzi shares the seven tips to getting that book out of your head and onto paper...and published. A published book can not only change your business, it can change your life.
Dec 16, 2014 • 8min
Episode 6: Two Storytelling Lessons From My Grandfather
The host shares lessons on entrepreneurship learned from his grandfather. The lessons revolve around helping others and the power of storytelling. The importance of corporate websites and changing the culture of content marketing is also discussed.
Dec 15, 2014 • 11min
Episode 5: 8 Content Steps To Making Millions
Learn how to build a successful publishing business without relying on advertising by focusing on a super niche market. Importance of choosing a specific content niche, defining target audience, and consistency in content marketing. Highlighting the need for unique content, building a loyal subscriber base, and identifying influencers. Importance of stealing audience from others and successful brandscaping through content partnerships.
Dec 9, 2014 • 7min
Episode 4: The Risk of Being A Full-Time Employee
The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.
Dec 8, 2014 • 8min
Episode 3: The Content Marketing Mission Statement
Does your organization have a content marketing mission statement? This episode of Content Inc Joe Pulizzi breaks down the elements of a content marketing mission statement and why having one for your team is critical for consistency and content success. Ensure your content team has clarity and consistency with their content by developing a content marketing mission statement.
Dec 8, 2014 • 8min
Episode 2: The Two Things Every Content Marketer Needs To Do
What are the two things that differntiate great content marketers from average content marketers? This episode of Content Inc, Joe Pulizzi shares the power of setting goals, both personally and professionally, and how this one task can be critical for content marketing success. Once the goal is set, it's imperative it is reviewed on a regular basis. Does your content team do this?
Dec 4, 2014 • 9min
Episode 1: Defeating Goliath Requires Different Thinking...a Different Model
We are all familiar with the story of David & Goliath as told from the Bible. This episode of Content Inc, host Joe Pulizzi breaks down this parable as it pertains to small business. Referencing the latest book from Malcom Gladwell, David And Goliath: Underdogs, Misfits and the Art of Battling Giants, Joe shares how small businesses are more agile, can have a better strategy and can take down the big corporate giants.
