DecaMillionaire Decoded
Justin Goodbread
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
Mentioned books
Dec 4, 2025 • 39min
How to Become a Super Bold Business Leader, with Fred Joyal
In this episode, we explore the journey to achieving true freedom and wealth in business with Justin Goodbread and his guest, Dr. Fred Joyal, author of the book 'Super Bold.' They discuss the importance of boldness, the steps to transition from confidence to super boldness, and share actionable insights on overcoming resistance in pursuing one's calling. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with strategies to help you scale your business beyond $10 million and live a fulfilling life. LinkedIn: Fred Joyal WWW: FredJoyal.com Book: Super Bold, by Fred Joyal Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Dec 1, 2025 • 25min
The Greatest Business Plan
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread. Discover the blueprint inspired by Solomon's principles and how to build a business that thrives on wisdom, partnerships, and credibility. Justin shares powerful insights on overcoming imperfect beginnings, the importance of strategic alliances, and how to prioritize what truly matters for lasting success. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Nov 27, 2025 • 50min
The Importance of Change Leadership, with Dr. Fred Johnson
In this episode, we explore the path to becoming a Decamillionaire with Justin Goodbread and his guest, Dr. Fred Johnson. Together, they delve into the crucial leadership strategies that can help service-based business owners scale their enterprises beyond the $10 million mark. From the importance of vulnerability in leadership to the necessity of embracing change, this conversation is packed with actionable insights. LinkedIn: Dr. Fred Johnson WWW: DrFredJohnson.com WWW: InitiativeOne.com Book: The Reality of Change Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Nov 24, 2025 • 48min
The Importance of Relentless Execution, with John Mallora
Join Justin Goodbread as he and John Mollura break down essential strategies for overcoming hesitation and taking bold action in your business. Discover the six checkpoints that can transform your approach to entrepreneurship and help you build real wealth and freedom. LinkedIn: John Mollura WWW: JohnMollura.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Nov 20, 2025 • 20min
High-Impact Fitness: Maximizing ROI for the Busy Entrepreneur
In this episode, we challenge the myths surrounding fitness and its crucial role in achieving deca millionaire status. Join Justin as he shares practical strategies for busy business owners to integrate fitness into their lives without sacrificing time or energy. Discover how just 15 minutes of high-intensity interval training can transform your health and business performance. Plus, learn about the importance of VO2 max and cardiorespiratory fitness for effective leadership. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Nov 17, 2025 • 34min
The Business Owner Who Made $200,000 Less - And Still Walked Away With $4,000,000 More
In this episode, we explore the contrasting journeys of two financial advisors, both generating $2 million in revenue, yet living vastly different lives. One is trapped in a cycle of overwork and stress, while the other enjoys freedom and a thriving business. Join Justin as he breaks down the mindsets, strategies, and systems that lead to true financial freedom and business value. Discover why revenue alone doesn't equate to success and learn how to build a business that works for you, not because of you. Case Study: https://relentlessvaluecoaching.com/lead-capture-form-case-study Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Nov 13, 2025 • 51min
Redefining Your Approach to Referrals, with Mike Garrison
In this episode, we explore the powerful world of referral marketing with Mike Garrison, a master in the field. Join Justin and Mike as they dissect the misconceptions surrounding referrals, emphasizing the importance of giving and service over traditional sales tactics. Discover how adopting a mindset of generosity can transform your marketing strategy and lead to authentic connections that drive business growth. LinkedIn: Mike Garrison WWW: CanIBorrowYourCar.com Amazon: Can I Borrow Your Car, by Mike Garrison SubStack: Can I Borrow Your Car Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Nov 10, 2025 • 15min
The DecaMillionaire's Secret Weapon
In this episode, we uncover the surprising connection between physical fitness and financial success - discover why weight training is not just for aesthetics but a crucial strategy for enhancing your business performance and mental clarity. Justin shares insights on how building muscle can lead to higher resting metabolism, improved decision-making, and resilience in the face of challenges. Plus, he introduces the DECA Millionaire Decoded Fit Challenge, encouraging listeners to elevate their physical fitness as part of their journey to financial freedom. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Nov 6, 2025 • 20min
Fitness Fuels DecaMillionaire Decisions
Discover how improving your physical fitness can lead to better decision-making and greater success in your business. Justin shares seven research-backed strategies that can help you clear mental fog and enhance your leadership capabilities. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Nov 3, 2025 • 22min
The Lie of Generosity
In this episode, we challenge the common perception of generosity in business with Justin Goodbread. Discover why giving away your time for free may be sabotaging your success and learn how to charge for your expertise as a means of fostering transformation. Justin shares powerful insights on setting boundaries, building systems that multiply your wisdom, and the true cost of free advice. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
