DecaMillionaire Decoded
Justin Goodbread
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
Mentioned books
Oct 30, 2025 • 22min
The Trap of False Confidence
In this episode, Justin Goodbread unpacks the often misleading nature of success and the mental hurdles that come with it. He shares insights on the Dunning-Kruger effect, emphasizing the importance of humility and seeking expert guidance as you navigate the complexities of business. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 27, 2025 • 22min
The 5 Laws of Break Through
Discover the five essential laws that can help you break through barriers in your business and achieve true freedom. From defining your promise to avoiding the pitfalls of rebuilding what almost broke you, Justin shares actionable insights and real-life examples to inspire your growth. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 23, 2025 • 37min
Discover the Highs and Lows of Entrepreneurship, with Glenn Poulos
In this episode, we uncover the realities of business growth and the journey to achieving DecaMillionaire status with Glenn Poulos. Join Justin as he delves into Glenn's remarkable story of resilience, navigating the highs and lows of entrepreneurship, and the lessons learned along the way. Discover actionable strategies for building wealth, creating a legacy, and the importance of being a pleasure to do business with. LinkedIn: Glenn Poulos WWW: GlennPoulos.com X/Twitter Instagram Facebook Book: Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 20, 2025 • 19min
Did Tom Cruise Really Do This? Why The Vast Majority of Business Owners Will Never Be Free
Justin shares insights on overcoming burnout, the importance of action over analysis, and the necessity of commitment in the face of discomfort. He draws parallels to the career of Tom Cruise, emphasizing that success requires a framework and a focus on your unique path. Tune in to discover how to break free from the bondage of business ownership and build a legacy that matters. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 16, 2025 • 23min
Millionaire Excuse Machine
In this episode, we uncover the hidden obstacles that prevent millionaires from achieving DecaMillionaire status. Justin shares insights from his years of experience coaching service-based business owners. He breaks down common excuses that sound wise but ultimately hinder growth, such as waiting for the right time or believing that one's business is unique. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 13, 2025 • 22min
Why Your Wisdom May Be Wicked
In this episode, we explore the journey to achieving true wealth and freedom beyond financial success. Justin discusses how many business owners fall into the trap of playing it safe, mistaking caution for wisdom. He shares powerful insights on how to break free from procrastination and fear, emphasizing that real growth requires taking bold action. Discover the four ways false wisdom can paralyze you and learn how to embrace real wisdom that leads to freedom and fulfillment. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 9, 2025 • 23min
Why Not You?
In this episode, discover the essential mindset shifts necessary for breaking through personal and financial ceilings, and hear inspiring stories of individuals who have transformed their beliefs to reach their goals. Justin emphasizes that belief precedes breakthrough and that action is essential in realizing your dreams. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 6, 2025 • 1h 38min
The Lie of Freedom that Every Business Owner Falls For
In this episode of DecaMillionaire Decoded, Justin gets real. Upon learning of the death of Charlie Kirk, Justin reassessed his own truth and values when it comes to Faith, Family, Business, and Freedom. Justin lays down the FREEDOM Framework, an acrostic of guiding principles for Business Owners to follow in pursuit of a truely fulfilling life. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 2, 2025 • 31min
Stuck in "Success"
In this episode, discover the seven mindset traps that keep entrepreneurs from achieving true freedom and wealth. Justin shares practical strategies to help you break free from the cycle of burnout and frustration, guiding you toward a path of alignment and purpose. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 29, 2025 • 11min
Building Friendships When Life Won't Slow Down
Justin Goodbread shares insightful strategies on how to prioritize relationships intentionally, even during the busiest seasons of life. Discover how true friendships can help you remember your identity beyond your professional achievements, accelerate your growth, and bring joy into your life. Tune in to learn how to foster deeper connections that can support you on your journey to becoming a DecaMillionaire! Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
