DecaMillionaire Decoded
Justin Goodbread
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
Mentioned books
Jan 8, 2026 • 40min
If The Money Ain't There, Then Maybe God Ain't In It.
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores the intersection of faith and business success, challenging the common frustration entrepreneurs feel when their financial results do not match their effort. Justin observes that many hard-working Christian business owners feel stuck despite their dedication to their faith and work. He argues that achieving a higher level of success requires more than just "doing everything you know to do"; it requires a relentless pursuit of a specific calling. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jan 5, 2026 • 48min
Cracking the Code: Modern Strategies for Capital Gains Tax Deferral, with Brett Swarts
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread interviews Brett Swarts, an expert in capital gains tax and the founder of Capital Gains Tax Solutions. The discussion focuses on how high-net-worth business owners and investors can protect their wealth from significant capital gains taxes when exiting an asset. They cover the concept of "Building a Capital Gains Tax Exit Plan" to avoid losing 20% to 50% of wealth during a major sale . Brett shares cautionary tales from the 2008 crash, highlighting how a lack of strategic planning can lead to the loss of both wealth and family stability . WWW: CapitalGainsTaxSolutions.com LinkedIn: Brett Swarts Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jan 1, 2026 • 34min
The Midas Touch: Part 1
In this episode of the DecaMillionaire Decoded Podcast, Justin lays the foundation for a year-long exploration of "success secrets" by debunking common myths about wealth and mindset. Drawing from a personal encounter where a client attributed his success to a "Midas touch", Justin explores the delicate balance between business growth and spiritual principles. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Dec 29, 2025 • 47min
Tax Strategies for DecaMillionaires, with Patrick Lonergan
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread sits down with tax strategist Patrick Lonergan, founder of Vital Wealth, to discuss high-level tax strategies specifically designed for business owners striving for Decamillionaire status. Their conversation highlights that tax planning is not just about adding another zero to a bank account, but about optimizing life. LinkedIn: Patrick Lonergan WWW: VitalStrategies.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Dec 25, 2025 • 12min
Merry Christmas From The DecaMillionaire Team
In this special holiday episode, host Justin Goodbread reflects on the significance of Christmas, blending biblical history with business principles . While acknowledging that December 25th is a symbolic date, he highlights the story of the Wise Men as a lesson for Entrepreneurs . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Dec 22, 2025 • 45min
Achieving Business Freedom by Empowering Teams and Building Relationships, with Michael Walsh
In this episode of DecaMillionaire Decoded, host Justin Goodbread sits down with Michael Walsh, President of the Walsh Business Growth Institute and author of Freedom by Design . With 30 years of experience, Michael discusses how business owners can navigate "danger zones"—critical revenue plateaus between $2 million and $20 million where existing structures fail and mindset shifts are required . Justin and Michael also cover how scaling radically requires moving away from controlling management styles and toward structures that support human behavior and "provoke thought" in employees . LinkedIn: Michael Walsh WWW: Walsh Business Growth Institute Book: Business Growth by Design, by Michael Walsh Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Dec 18, 2025 • 39min
Stop Playing Small: The Formula to Building a Business That Works For You, with Ryan McGarghan
In this episode of DecaMillionaire Decoded, Justin interviews Ryan McGarghan, a fractional CFO and founder of Synergy, to explore strategies for scaling businesses to $10 million in enterprise value. Ryan explains that a fractional CFO offers high-level strategic guidance to companies that cannot afford full-time executives, typically targeting businesses with under $25 million in revenue. Learn how, as businesses mature, the focus must shift to long-term strategic planning, optimizing gross profitability, and ensuring alignment between sales, marketing, and finance departments . LinkedIn: Ryan McGarghan WWW: WeAreSynergySolutions.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Dec 15, 2025 • 48min
How to Build a Workplace Culture Where Employees Want to Stay, with Anton Gunn
In this episode, we sit down with leadership expert Anton Gunn, who shares his incredible insights on building a thriving business culture. Discover the hidden costs of employee turnover, the importance of trust, and how to avoid the loyalty trap with your top performers. Anton draws from his extensive experience, including his time serving the President of the United States, to provide actionable strategies for business owners looking to foster an environment where employees truly want to stay. LinkedIn: Anton Gunn WWW: AntonGunn.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Dec 11, 2025 • 39min
Scaling Frameworks and Building Legacy, with Dr. Thomas J. Powell
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread and his guest, Dr. Thomas J. Powell. Together, they discuss the essential frameworks and strategies needed to scale a service-based business beyond $10 million in enterprise value. Tune in as they share valuable insights on clarity, alignment, stewardship, and the importance of building a legacy. LinkedIn: Dr. Thomas J. Powell WWW: ThomasJPowell.com WWW: The Founders Office Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Dec 8, 2025 • 30min
The Four Questions That Will Change Your Life For The Rest Of Your Life
In this episode, we unpack the mindset of DecaMillionaires with Justin Goodbread as he reveals the four transformative questions that can elevate your decision-making process. Discover how shifting from a 'Can I?' mindset to 'How can I?' can unlock new opportunities and lead you to greater success. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
