

The Speaker Lab Podcast
The Speaker Lab
Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from TSL CEO Dan Irvin, The Speaker Lab coaches, and some of the world's most successful speakers.You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!
Episodes
Mentioned books

Apr 7, 2020 • 1h 2min
How to Find Your First Paid Speaking Gig with Bryan Allain (Part II)
Welcome! This is part two of our how to find your first paid speaking gig.If you missed part one you can listen to it here. Then come back and join us for the second half of our talk with Bryan Allain.Bryan has done a bit of speaking but is struggling with where to start. On this raw, authentic coaching call with him, we explore that topic.Join us to hear how we walk Bryan through getting his first paid speaking gig and how you can do the same on this episode of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:What speakers should you find and follow?What does it mean if you can't find speakers in your chosen market?How to separate the signal from the noise.What five audiences could you speak to?How do you narrow down among those five audiences?Why you don't have to be the world's greatest expert to speak to an audience.What are the pros and cons of being an emcee?How much of a factor is passion when choosing a topic or an audience?And so much more!EPISODE RESOURCESBryan Allain's web siteBryan Allain on TwitterThe Speaker Lab Elite coaching callGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 7, 2020 • 41min
How to Find Your First Paid Speaking Gig with Bryan Allain (Part I)
Wouldn't it be great if someone could guide you through how to find your first paid speaking gig?One of our own team members is here to demonstrate, Mr. Bryan Allain. Bryan has worked with us for a year now and he wants to know if what we teach actually works. This is an unscripted walk the process of how to find your first paid speaking gig.Get ready to hear the details on this edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: What should one of your first goals be?Is there a simple way to build your confidence?What are the two sides to selecting a problem to solve?What does it mean to establish your speaking expertise?Why it's completely normal to second-guess your decisions.What to do when you don't know where to start.How can you use your real world experience to start your speaking journey?Why it's easier to pivot and adjust when you have momentum.And so much more! EPISODE RESOURCESBryan Allain's web siteBryan Allain on TwitterThe Speaker Lab Elite coaching callGot questions? Send them in hereEmail me!Subscribe on iTunes, and leave us a rating or review Read show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 6, 2020 • 23min
How Speakers Should Handle Their Finances in This COVID World With Mike Michalowicz
Grant Baldwin and Mike Michalowicz hosted a Facebook Live to talk about how speakers should handle their finances in the midst of crisis.During the live stream, Grant and Mike discuss:Pivoting business to accommodate canceled or postponed eventsExpediting projects to fill the gap created by live eventsAmplifying communication frequency while decreasing quantitySuper long, rambling emails can have a negative impact on your brandThe difference between seizing an opportunity to serve and being opportunisticSending out short sound bits of value to your audience is powerfulAsk your email list what they need to identify themesCreate products to meet those needs at a reasonable rate (not free)The economy is built on paying for stuff. If we all give everything away, it falls apart.Lessons small businesses and speakers can learn to prepare for the futureThe business crisis trendWhat can you do to keep the lights on1-Step Back Technique to discover new opportunitiesAnd moreEPISODE RESOURCESMike’s booksMike on TwitterMike on InstagramGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 3, 2020 • 30min
How Speakers Can Diversify Their Business With Carrie Wilkerson
Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.During the live stream, Grant and Carrie discuss:Starting her brand as “The Barefoot Executive"Self-isolating with teenagers in TexasWhy worry won’t do you a bit of goodPrioritizing daily communication with your audienceMarketing with empathy and not appearing tone-deafCreating leverage in your business to create a “stage” in different waysTeach a masterclass on your area of expertiseProvide mentoring to a few clients to coach through a specific processCreate the infrastructure for a membership program (>1000 email list subscribers)Do not stop your marketingUsing the tools you have to deliver value to your audienceAsking the question: How can I serve your people from a distance?Don’t wait for fancy tools to create value for your audienceVirtual keynoting and reimagined virtual conference for 50,000 peopleSuit up and show up every dayMake the most of the opportunities you haveIf you stop your marketing now and disappear, you’ll be forgottenStay in healthy communication with both colleagues and clientsIt’s time to build your email list and stay in connection with themWhy you can’t rely on social media and paid advertising aloneHow to go get some paid contractsLearn something new while you’re stuck at homeStay away from the fridge and stay in your speaker clothesPractice your material and test new stuff on Facebook LiveTake care of yourself. Your image is your business.Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.Set goals for each day and establish minimum expectationsDon’t be ashamed to get help. This crisis is not your fault.Small businesses are what keep the country going.And moreEPISODE RESOURCESCarrie on TwitterCarrie on InstagramCarrie’s blogGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 1, 2020 • 34min
How to Book Virtual Speaking Gigs With Erick Rheam
Grant Baldwin and Erick Rheam hosted a Facebook Live to talk about how speakers can convert live events that are postponed or canceled into virtual gigs.During the live stream, Grant and Erick discuss:Booking webinars and workshops to replace/supplement live eventsFinding value in what you’re already doing and converting it to an offerRepurposing the challenge of working from home to create new valueDiscovering new opportunities to diversify your speaking platformAdd value while recognizing your clients pay you for the solutions you bringPrioritizing service doesn’t have to sacrifice revenueStrategies for stopping the bleeding in your businessThrow out the rule book in the short-termHow to price virtual speaking gigs versus live eventsAnd moreEPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 31, 2020 • 38min
Staying Positive on Your Speaking Journey with Jon Gordon
Staying positive on your speaking journey will help you succeed, and our guest today is the perfect example of this.Jon Gordon is the author of Stay Positive, The Energy Bus and many other best-sellers. He's also an equally prolific and successful speaker.On episode 282 of The Speaker Lab, he tells us how he got started speaking, the pros and cons of speaking for free, and how he thinks about his business beyond the stage. Join us for this intriguing and illuminating conversation with Jon Gordon on this edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: How does he take the challenges of flying and transform them into opportunities?Why did he give 80 free talks?Why you shouldn't expect to be good when you start.From where did he get the idea for his first book?What a telescope and a microscope have to do with achieving your goals.How can you take a big topic and carve your own niche within it?What does research show about positivity?What is the power of being introverted?And so much more!EPISODE RESOURCESJon Gordon's web siteStay Positive, by Jon GordonJon Gordon's other booksJon Gordon on TwitterJon Gordon on InstagramGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySubscribe on iTunes, and leave us a rating or reviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 30, 2020 • 26min
How Event Planners Are Responding to the Coronavirus With Josh McGhee
Grant Baldwin and Josh McGhee hosted a Facebook Live to talk about how event planners are responding to the coronavirus and its impact on the speaking industry.During the live stream, Grant and Josh discuss:How many events an event planner will typically manage in the course of a yearAn insider view of how events approach the decision to cancel or postponeThe likelihood of rescheduling and postponing events that are further out than 1-2 monthsAdapting to fast-changing circumstances in the midst of unprecedented timesPlacing a high value on safetyAdjusting accordingly to accommodate travel bandsDetermining which events are able to be converted to virtual experiencesJust because your physical gathering is canceled or postponed doesn’t mean you can’t deliver value in the digital spaceOrganizations being pushed to create a more interactive experience whether it’s in-person or virtualHow do conference owners/organizers continue education between annual events and leverage technology to stay engaged with their audience?Staying connected throughout the year by using virtual learning optionsFinding opportunity amidst the stormSpeakers who serve in times of crisis will stand out when normalcy returnsExploring alternative options to speaking on stage when events get canceled or movedFocus on creating value here in the now and pausing on selling future bookingsPrioritizing relationships is the most strategic things speakers can doPartner with event planners now to help them amidst the chaosHow current social distancing will swing back and create a visceral need for in-person eventsThe aftermath of the current crisis will lead to new virtual opportunities that expand speaker revenue streamsAnd moreEPISODE RESOURCESThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 28, 2020 • 26min
How to Create Virtual Speaking Opportunities With Terry Brock
Grant Baldwin and Terry Brock hosted a Facebook Live to talk about you can create virtual speaking opportunities.During the live stream, Grant and Terry discuss:Making room for natural reactions to stressful timesIntentionally focusing on positive attitudeLeveraging technology to reach our audiences and deliver valueWhy now is the time to hustleMarket trends when it comes to events canceling vs postponingSpeakers are communicators who solve problemsHow to suggest virtual options to existing clientsPull in experts in your network to deliver additional valueThe problem you were hired to solve still existsExploring new ways to solve the same problemSpeakers don’t have to speak on stage to deliver valueSimple tips to improve the quality of your virtual presenceScalable tools for video streaming and conferencingDon’t get distracted by shiny, new tools. Pick one that works for you and move forward.The importance of backup technologySocial distancing doesn’t cancel our need for social connectionRolling up our sleeves to work harder and smarterAnd moreEPISODE RESOURCESTerry Brock on TwitterTerry Brock’s BlogGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 27, 2020 • 31min
How Speaker Bureaus Are Responding to COVID-19 With Shawn Hanks
Grant Baldwin and Shawn Hanks hosted a Facebook Live to talk about how speaking bureaus are responding and adjusting to the coronavirus.During the live stream, Grant and Shawn discuss:How appropriate the term “unprecedented” is in these unique timesFinding comfort in shared experiencesAdapting in the midst of unforeseen circumstancesNavigating the process of postponing/rescheduling 400+ eventsThe challenge of responding with grace versus reacting in fearOperating from a place of fear in the short-term creates long-term lossesFocusing on relationships and maintaining bridgesAdjusting presentation to fit virtual deliveryFollowing wise financial practices to prepare for times of crisisDiversify your business with other offers besides speaking on stageBe cautious before you pivot your entire platformReaching out to clients to see where their pain points are and how you can serve their audience with content in the interimAnd moreEPISODE RESOURCESPremiere Speakers BureauGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 26, 2020 • 26min
How the Youth Speaking Industry Is Responding to COVID-19 With Kyle Scheele
Grant Baldwin and Kyle Scheele hosted a Facebook Live to talk about how the youth speaking industry is responding and adjusting to the coronavirus.During the live stream, Grant and Kyle discuss:Navigating the crazy ups and downsAdjusting to unexpected free timePlenty of events that are rescheduling and postponing instead of cancelingHow long will it take to get back to normalLooking back to history for a sense of hopeTaking steps to prepare your finances for difficult timesMaking a list of what you can controlNot wasting your time worrying about whatever is outside your controlTaking advantage of the downtime to catch up on projects you avoidedSpending time with loved ones and using technology to stay connectedHow to ethically market your speaking business in times of crisisThe hidden benefits of working with a speaking agencyHow will you tweak and adapt your content after this crisis?How can you change to better serve people?We have been through hard things as humans and we will continue to go through hard thingsAnd moreEPISODE RESOURCESKyle on TwitterKyle on InstagramGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


