The Profluence Pod 🌐

Audio Timeline:1:05 - Business of Athletes: Title IX, Naomi Osaka’s agency, Black Owned Whiskey, Christiano Ronaldo’s crypto move, and bigger PGA Tour winnings4:55 - NIL: Johnson v. NCAA update, Chet Holgrem speaks up, Ohio State vs. Texas NIL deals, and a major dating app NIL program8:00 - Sports Biz/Tech: Innovations ahead of the Qatar World Cup, $40M for esports startup, and massive money headed towards sports bettingInteresting StatThe San Antonio Spurs have unveiled their new jersey patch partner: Self. But here’s what’s interesting…As part of the deal, the Spurs will acquire an equity stake in the Austin-based financial tech firm.Really innovative move that I think we’ll see more teams implement. Short Passage of The WeekHistory is nothing if not a series of mankind conquering nature's limitations.* The printing press allowed our knowledge to conquer death. * Penicillin allowed our bodies to conquer infection. * Fertilizers allowed our farms to conquer famine. * Steam engines allowed our ships to conquer windless seas. * Airplanes allowed us to conquer gravity and distant travel. * Phones allowed us to conquer long-distance communication. * Computers allowed us to conquer the spatial limitations of data storage. Over time, these little miracles, these little breakthroughs, they compounded. Each generation built from the shoulders of their predecessors, beginning life on third base thanks to a triple hit by the generation before. And innovation has accelerated as a result. Every single thing that we take for granted today would be nothing short of a miracle to anyone who lived just 100 years ago.Passage by Jack RainesInteresting Stat #2No recommended media this week so figured I would give you another interesting stat:Before Title IX, 294,000 females were participating in high school sports nationwide and just 15% of NCAA athletes were women. Today, those numbers are roughly 3.4 million and 46%, respectively.Tweet(s)This tweet really spoke to me👇The comments are great as well:* I liked this but it’s not the Universe, it’s your old you not allowing you to grow into your new you…so you self-sabotage to stay in your known realm.* It also likes to send you enticing offers on the path to your desired state, to see how serious you are. These offers are one’s current state you would have taken on before the new intention.Recessions hit those without a plan!     It is strange to think we will not even know if we are in a recession until the GDP numbers for Q2 come out, but all commentary and signs are pointing to this being a reality. A recession means there have been two straight quarters of negative GDP growth, or in simpler terms, the market value of things has gone down and not up. Recessions do not make things easier, but they are common. At Money Vehicle we believe in ‘Be Average’ which means - what goes up must come down. This can be scary, but if you have built a financial plan and have your cash management in order, then it can also be an opportunity. We know nothing will always go up, this truth means there may be some opportunity for you to get into the market when it is down or to buy items you wanted when they are on sale this summer.Quote“In every walk with nature…one receives far more than he seeks” - John MuirThanks for reading/listening to the Petcash Post!Interesting article coming tomorrow, and a great interview/article/resource being released on Wednesday. Peace,-AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epi

Happy Monday,Decided to change it up for today’s post…I got probably a dozen emails/DM’s over the weekend asking for a breakdown of the situation taking place in golf between LIV and the PGA Tour. As I’m sure you can imagine, these in-depth breakdowns take a lot of time and research.As I began to jot out some notes I realized it was going to be a really long article. It made more sense to do these two things:* Record a podcast breaking it down* Provide you with some articles for further readingI recorded the podcast alongside my friend Jared Doerfler who covers the business of golf at Perfect Putt. You can listen to that above by:* Clicking “Listen Now”* If you prefer to listen on Apple Podcasts or Spotify press “Open in Player” or “Listen On” Here are the segments we covered with timestamps:0:00 - Intro to LIV + recap of their 1st event3:35 - Tarnishing the legacy of golfers?6:40 - Current process from college to pro golf10:15 - 250th NBA player vs. 250th PGA Tour player13:35 - Would teams work in pro golf?17:30 - Greg Norman and the Saudis23:40 - The future of LIV golf26:45 - Impact on endorsements30:40 - NIL’s effect on amateur/college golfHere are some articles I enjoyed reading on the topic:LIV from London by Jack RainesLIV Golf has money to blow by Liam KillingstadPGL and LIV: A Business Breakdown by Jared DoerflerLet’s get after it this week!“Stay away from people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” — Mark TwainPeace,AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:31 - Feel good stories: Tom Brady and orange hair, Jim Harbaugh helping out Michigan employees1:42 - Business of Athletes: Michael Strahan & Brady, NFL players and their Web 3 projects, $5M for smart fabric tech, Mike Vick, and $6M for the future of women’s sports8:27 - NIL: A GM in college sports, Pringles’ new deal, Fanatics signs 200 college athletes, and several $100,000 car deals13:09 - Sports Biz/Tech: Several athletes looking to buy sports teams, data analytics and sports betting, NBA tech accelerator, and LIV vs. The PGA TourInteresting StatThis is wild…Men’s tennis has been dominated by Federer, Djokovic, and Nadal for nearly my entire life. * Serena Williams, age 40 (23 titles)* Rafael Nadal, age 36 (22 titles)* Novak Djokovic, age 35 (20 titles)* Roger Federer, age 40 (20 titles)It will be interesting to see how the tides change as they start to retire. Short Passage of The WeekBuild small habits. Make big plans.1) Keep your daily actions small. Strive to get 1% better every day.2) Keep your daily mindset big. Think about how you can play a bigger game.Start small, but never dream small.Passage by James ClearAnother Interesting StatSurprisingly the number of kids not playing a sport is dropping. I would have thought the chart would be going in the opposite direction. Tweet(s)Great thread from my friend Alex Banks who broke down VC and PE in an easy-to-understand way. Leverage is a tool, but it can make you one too!We have all seen the headlines stories where someone took $83 and became a millionaire by leveraging it out the door. Debt is a tough topic because most of our relationship with it is negative, but debt is not the problem. Managing debt is the problem and taking on debt is the problem. When you begin to use debt and leverage yourself, remember two key principles. 1. Take on as little debt as you can, NOT as much as you can. 2. Remember there is an opportunity cost to every debt decision, so know what you are giving up.If you do not take on debt, you are giving up that opportunity. If you do take debt, you are giving up your short-term cash flow.Quote“An arrow can only be shot by pulling it backward. So when life is dragging you back with difficulties, it means that it’s going to launch you into something great” - Paolo Coelho I appreciate you reading & listening to The Petcash Post today!Have a nice rest of your day and we’ll talk tomorrow. Peace,-APExtra Credit This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:42 - Feel good stories: 100 most influential athletes, athlete proposes to girlfriend thanks to NIL1:28 - NIL: Breakdown of Lane Kiffin’s Statements and political NIL deal, USC $3M, and a 12 year old golfer gets a deal6:48 - Business of Athletes: Serena Williams record deal, new fitness athlete investors, Travis Kelce, NFL ticket prices, and the most innovative sports teamsInteresting StatTop 25 Most Innovate Sports Franchises 2022Soccer (10 teams), NBA (9), MLB (3), NFL (2), NHL (1)Short Passage of The WeekIt’s incredibly easy to overestimate the significance of a single decision, outcome, or event in the heat of the moment. But you must remind yourself to take a deep breath when things don’t go your way. Your results in the long run—good or bad—are always the byproduct of many small decisions, outcomes, and events over time. The truth is we all fail sometimes. The greater truth is that no single failure ever defines us.Passage by Angel ChernoffRecommended MediaThis video will fire you up!!Interview quotes with some of the best athletes to ever live (a lot of the clips are from early in their careers - super inspirational). Tweet(s)Put out this tweet on Tuesday — a few days later it was announced Lebron is making a documentary about the story. We have all seen the market do what it has done over the past weeks, and lots of people have seen their investment gains turn to losses. So how can you respond to an event like this? You can 'Harvest' it. What this means is that you sell some of your investments at a loss and hold those losses to offset future gains. While it is not the most enjoyable process, this idea of 'Tax-Loss Harvesting' is a way to turn the painstaking decline into a beneficial resource. In the future when your Capital Gains are soaring, you will reduce your tax liability because of the losses you harvested today.You can learn more here. Quote“Motivation is what gets you started. Habit is what keeps you going.” I appreciate you reading/tuning in to The Petcash Post!No post tomorrow, we’ll talk Wednesday. Have a fantastic rest of your Memorial Day weekend. Peace,-AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:30 - Feel good stories: Pro Athletes go back and finish college1:01 - NIL: Nick Saban and Jimbo Fisher’s beef, NIL for Ohio high schoolers, first Nike athlete ambassadors, and more hypocrisy from college coaches6:45 - Athlete Biz/Investments: Alex Rodriguez and Phil Mickelson stay active in the business world 8:56 - Sports Biz/Tech: Smart basketball, virtual hockey, DAOs in college athletics, and US soccer teamsInteresting StatThis is wild:Americans have wagered more than $125 billion on legal sports bets since legalization just four years ago. Also…NCAA's new federal tax records show it had $52.5 million in outside legal costs in FY21 (when the appeal of Alston to SCOTUS occurred). Over the past 7 fiscal years, the NCAA has shown $304.5M in outside legal expenses and $69.1M in legal-cost recoveries.Think of how many student-athlete scholarships could have been funded…Short Passage of The WeekEvery day I get up and I write from what is in my heart and I share it. If I’m so attached to how you’re going to react to it or if I’m doing it the “right way” then I’m not focusing my effort on simply producing the best email that I can.Think about an apple tree for a minute. What does an apple tree do? It produces apples. It doesn’t worry that some people don't like apples or what people use its apples for, it focuses 100 percent of its efforts on producing the best apples it can. Everything else is outside of its control. Today, be like an apple tree. Whatever it is that you have, share it with the world. Focus your attention on the process of what it is that you do. Take pride in your craftsmanship and work ethic. Let the results take care of themselves.Passage by Steve GilbertRecommended MediaInteresting article by Grady Congleton on the future of youth sports. I had no idea it’s a $19B industry (bigger than the NFL). Tweet(s)Great thread from former MLB pitcher Cory Gearrin about being called up from the minors to the big leagues. Lots of lessons packed in here. Trae Young’s NIL advice for high school and college athletes. Quote“Intensity can be powerful, consistency can be transformational” - Legacy BuilderThanks for taking the time to go through the Weekly Roundup. I use it to keep myself in line and hopefully bring some value to you as well. Peace,-APExtra Credit“Athlete” is just one side of the coin for many players these days. They’re also entrepreneurs, investors, marketers, philanthropists, and so much more. *If you are not on The Petcash Post email list, but would like to be added, please click here or email me at andrewpetcash05@gmail.com**If you have any comments/suggestions about the emails please let me know.***Feel free to forward these emails to anyone you think would like them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:24 - Feel good stories: Donating entire NBA salary, US Open qualifier 2:08 - NIL: $100K to not transfer, Ohio State RB, first Nike woman athlete, Is the transfer model sustainable?6:24 - Business of Athletes: $250k in prize money, smart dumbbell investment, Tom Brady and Naomi Osaka10:27 - Sports Biz/Tech: WNBA expansion, PGA competitor, $125B for sports betting, and FIFA + EA SportsInteresting StatThis is wild. Without ever broadcasting a game, Tom Brady is set to make more than double Tony Romo’s current contract. The money aside, it’s great to see athletes take on major roles within other professions upon retiring (if Brady ever decides to). Short Passage of The Week"The sun will rise and set regardless. What we choose to do with the light while it's here is up to us. Journey wisely." * Small steps, every day, will add up. * Short-term discomfort for long-term peace.* Pick your path: Work and burnout or work and rest.* I am not what happens to me. I am what I choose to become.* Don't get caught up on what could have been. If it should have been, it would have.Passage by Alexandra ElleTweet(s)Josh is an elite athlete and businessman (and someone I’ve learned a lot from).Check out this thread where he breaks down his Wednesday and Sunday ritual. Best quote from the thread: “I don’t have to be number one. But every day I wake up, I’m gonna chase the dude who is.”Here’s another post I enjoyed reading this past week:Did you know…Companies paying college athletes NIL deals are not required to withhold taxes, and will issue a tax statement reporting the gross income paid. Thus, when a company agrees to pay an athlete $10,000 for sending out specified messages on social media, the athlete will receive a check for $10,000. He/she is then required to report this income, and pay taxes. The athlete can first deduct business expenses, such as agent commissions, from this income and pays tax on the net income.QuoteI appreciate you reading The Petcash Post!Enjoy the rest of your Sunday, and we’ll talk tomorrow. Peace,-APExtra CreditThis Shaq story is one my favorites This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:35 - Feel Good Sports Story: Body Armor and Mamba Foundation1:15 - NIL: NCAA rulings on collectives and sports betting, Deion Sanders, coolest deals of the week, and BC’s Zay Flowers offered $600k to transfer7:39 - Athlete Biz/Investments: Devin Booker, new venture fund, generational wealth for athletes, NWSL gets KD and Kleiman11:23 - Sports Biz/Tech: Betting funds to youth sports, Hooters, NFT companies continue to raise big bucks, and esports teams are booming14:11 - Discussion on the mental health epidemic in college sportsInteresting StatThe NCAA has released a dashboard highlighting transfer portal movement. (broken down by sport, month, and scholarship status) Notable Figures:* A whopping 33,009 D-I athletes entered the portal between Aug 1, 2019 and July 31, 2021.* As of Jan. 10, 2022, 49% (16,270) had transferred to a new NCAA school, while 43% (14,293) remain in the portal and 7% (2,446) withdrew their names.The 10 sports with the highest percentage of athletes who entered the portal during those two years...Men's:* Basketball: 31% have entered the portal (1,692 athletes)* Baseball: 18% (2,126)* FBS football: 16% (2,538)* Soccer: 13% (755)* Tennis: 13% (325)* FCS football: 12% (1,546)* Ice hockey: 12% (205)* Lacrosse: 9% (321)* Track & field: 8% (905)* Wrestling: 8% (207)Women's:* Basketball: 22% (1,134)* Beach volleyball: 15% (167)* Tennis: 12% (340)* Volleyball: 12% (650)* Softball: 11% (764)* Soccer: 11% (909)* Ice hockey: 8% (63)* Lacrosse: 8% (317)* Golf: 7% (162)* Track & field: 6% (864)The transfer portal was launched in 2018 to help streamline the transfer process, but three recent changes — the COVID redshirt, one-time transfer rule, and NIL — have turned a school change into free agency. Recommended MediaInteresting convo between Adam Breneman and Arizona Cardinals QB Trace McSorley this past weekend. The 1:01:01 mark piqued my interest as they talk about NIL and what Trace is doing investment-wise. Always cool to hear what really goes on within programs and not just noise from the outside. Short Passage of The WeekHere are 7 traits of exceptional leaders we can incorporate into our own lives as teammates, colleagues, and leaders:* Exceptional leaders are master storytellers.* Exceptional leaders find opportunities to let others shine.* Exceptional leaders seek advice and input from others.* Exceptional leaders have their teams’ back during tough times.* Exceptional leaders take accountability and know when to apologize.* Exceptional leaders care while treating everyone with dignity and respect.* Exceptional leaders express appreciation and give credit where credit is due.Passage by Glen Leibowitz, CFO ConsultantTweet(s)The Power of Now is one of my favorite books of all time. Great thread from Teddy breaking down what makes Navy SEALs elite👇Inflation and interest rates are the best-understood financial concepts worldwide, but only 50% of adults know both. Only 35%, in comparison, understand risk diversification. And roughly 45% of adults globally know about the concept of compound interest. The bottom line: a large

Audio Timeline:1:14 - Feel Good Sports Stories4:32 - NIL Report9:41 - Athlete Business/Investment Stories14:34 - Sports Business/Tech ReportInteresting StatThe NCAA makes over $1B in revenue a year and president Mark Emmert enjoyed a cushy $2.9M salary last year. Interested in the NCAA’s full financial statements?Check them out here:Short Passage of The WeekThe Art of ThrivingWhen we disconnect to reconnect as leaders and positive-difference makers, life becomes art, and the beauty is in the eye of the beholder.* The art of using “no” as a complete sentence.* The art of rediscovering yourself over, and over, and over again.* The art of clearing your mind so that you can listen to your heart.* The art of balancing empathy for others with empathy for yourself.* The art of knowing when to speak, when to listen, and when to leave.* The art of knowing when to pivot, when to pause, and when to persist.Passage by Mitchell C. Clark, Keep It 100Recommended MediaCame across a great interview by Adam Breneman and current Penn State QB Sean Clifford.Really enjoyed the segment discussing Clifford’s new business venture and NIL developments. That part starts at the 25:58 timestamp. Tweet(s)Interesting read on the “broken” college athletics system 👇Who has YOUR best interest at heart?Did you know there is a standard in the financial world called 'Fiduciary' that requires an advisor to act in a manner that is reasonably believed to be in the best interest of the client. Most would question why this is NOT the case for all financial advisors or anyone dealing with a subject like money.Anytime there is a chance the advisor can profit on a sale, they can NOT be acting as your Fiduciary because they have a conflict of interest. As you look at advisors, the first question should be 'Why are you not a fiduciary?'Quote“There might not be 1000 ways to accomplish something, but there is almost always more than one way. Know what you want, and be flexible on how to get there.” - James ClearExtra CreditSerena Williams really is the 🐐One day an athlete will retweet a Twitter thread I put out on them — looking forward to that day. I appreciate you reading The Petcash Post on a consistent basis! Let me know if there’s anything I can do to help or if there’s something you think I should write about. Peace,-AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Not yet subscribed to The Petcash Post? Join 24,000+ others getting educated on the business of athletes, sports, and NIL — it’s free.Audio Timeline:0:44 - Feel good stories: Boston Marathon, grants for athletes with disabilities, Naomi Osaka’s new philanthropy 2:44 - NIL: $40m college donation, JR Smith and Cavinder twins sign new deals, Florida Gators = NILU, college free agency, and NBC sports 8:21 - Athlete Biz/Investments: Serena Williams, sports drinks, NFT’s, athletes taking equity + marketing fees, golfers getting active, and Moonpay13:16 - Sports Biz/Tech: Cricket is big business, ad patches on uniforms, youth sports is getting a lot of funding, and new legislation in sportsInteresting StatA pitch clock has shortened Minor League Baseball games by 20 minutes, per ESPN, setting the stage for MLB to implement a clock next season.MLB games were lasting an average of 3 hours, 10 minutes. The good news? That's one minute shorter than last season. The bad news? That's over one hour longer than a century ago — and 20 minutes longer than the average game as recently as 2005.Short Passage of The Week“Passion is what makes life interesting, what ignites our love and carries our friendships, stimulates our intellect, and pushes our limits.”-- Pat TillmanOn this day 18 years ago, Pat Tillman lost his life while serving his country in Afghanistan. I never had the privilege of meeting Pat and I don’t pretend to know him, but from a distance he is a role model for me. It’s not his play on the football field that I most admire, or even his decision to leave millions of dollars on the table to serve his country. Instead it’s the way he lived his life: with tremendous passion. Whatever he did he brought all of his being to it. He loved to read books and learn new things. He loved to challenge himself and others to be the best that they could be. And he was a deeply loyal husband and friend. People are drawn to those who approach life like that. Their passion lights us up on the inside and motivates us to be better. Today if you want to honor Pat Tillman, live with passion. Whatever you do today bring your whole being to it. Laugh loudly, cry, be a great friend, stimulate your intellect, make a difference in someone’s life, push yourself to get better at something. I’m guessing Pat would appreciate that more than any platitudes or grand gestures. Win Your Day! Passage by Steve GilbertTweet(s)College programs enabling their athletes to profit will be at a major advantage in this new era of recruiting and college sports. Former MLB player Cory Gearrin put out an interesting thread on the financial reality most professional athletes face👇1) Fight rising inflation with rising incomeDid you know in March of 2022 inflation rose 8.5%, the biggest rise in 12 months since the 80's!This poses a huge financial question around how to prepare a plan for this type of event? From professional athletes to recent college graduates, the best way to hedge inflation and protect your lifestyle in the future is by creating multiple streams of income. In today's world of e-commerce and the gig economy there are endless ways to begin generating a new income stream and the money tip of the day is to start one. Even if it is only $100 a month, the more legs you are standing on, the less likely the inflation wave will knock you over.What To Keep An Eye On This Week* Releasing an athlete investment thread on Antonio Brown Monday (4-25-22) at 9:10 EST on Twitter. * More NIL developments coming out of spring football games.Quote“Don’t let the internet rush you. No one is posting their failures.” - Wesley SnipesI

The Petcash Post is a daily report that breaks down the business of athletes, sports, and NIL.Join 24,435 others and get exclusive access to the newsletter 🔑 — it’s free!Audio Timeline:1:05 - Feel good stories: 102 Marathons in 102 days, Jrue Holiday 1:58 - NIL: Clemson, Robinhood, Kansas basketball, UCF5:18 - Athlete Biz/Investments - James Harden, Drake, Floyd Mayweather X Antonio Brown, WNBA, and $25,000 to be under 365 pounds8:35 - Sports Tech/Biz: Pickeball, Fifa+, Trace technology, USFL, NFL meets crypto and flag football13:53 - Convo with Binghamton basketball’s Dan Petcash about NIL and endorsement deals at the Division 1 mid major levelInteresting Stat(s)The average MLB franchise is now worth $2.31 billion, up 5% from 2021, according to Sportico's latest valuations.The Yankees are valued at $7.01 billion, making them the most valuable team across all global sports leagues.Another cool development:University of Central Florida’s football team is putting QR codes on the back of their spring jerseys.When scanned, it will direct you to the player’s bio on the UCF athletics website. Fans can then find links to a player’s social media profiles and stores to purchase their own player-branded merchandise. It’s nice to see universities getting creative with NIL and assisting athletes with monetization. Short Passage of The WeekYou can’t spread your wings if you live in a cocoon. Most human beings find comfort living their lives in a protective cocoon of certainty. But in choosing risk-free existences, we pass up life-enriching challenges and adventures. Practicing these 3 lifestyle mindsets can help us maximize our time on Earth while making life more fulfilling and meaningful:Give yourself time ― You’re never too old to cultivate and live your dreams. You can follow your heart’s desire at any time.Live your own life ― Choosing a path in life to please others is usually not sustainable. Living in truth always sets us free. Listen to your inner voice and stay true to yourself.Stay present ― Life is the greatest teacher. Be conscious of the people and events around you. You can miss out on valuable experiences if you’re constantly thinking about the future. Immerse yourself in the present moment while challenging the status quo.Source: Ann Hiatt, Bet on YourselfRecommended MediaI came across a great article by Vanderbilt women’s lacrosse player Cailin Bracken.“A Letter to College Sports” In this piece, she describes the dark side of college athletics (that most of the outside world doesn’t understand). I highly recommend that you take 5 minutes to read this — there are a ton of insightful thoughts. Did you know that nearly 30% of female and 25% of male collegiate student-athletes report having anxiety?Tweet(s)I eat chicken basically everyday — so this thread was fascinating and also eye-opening for me 👀I enjoyed this one from Josh as well 👇 The All Blacks are a fascinating case study of we > me in sports. A recent survey from Everfi shows that 65% of the students left high school without ever taking a personal finance course. According to the National Center on Education, 30% of high school students and 80% of college students work while they’re in school — and this doesn’t count playing a sport as a job (which we know it is). The point being:Not enough parents are talking to their kids about money.Not enough schools are providing the proper resources and education. And as a result, not enough young people know how to properly manage their money. Quote“As we express our gratitude, we must never forget that the highest appreciation is not to utter