The Profluence Pod 🌐

Happy Sunday — I appreciate you tuning in!A few housekeeping items: 🚨🚨* On Friday, many of you received the email multiple times which was due to an error on Substack’s server…sorry about that it should be fixed2. I created a brief, fully anonymous, nine question survey to help me better understand who you are.  My goal is to better understand my readers, continue writing content relevant to you all, and partner with sponsors that you will actually care about. If you can take 32 seconds to fill out the survey below, I would really appreciate it.https://docs.google.com/forms/d/1Dyf87cKP_tKNxUZS4MdtFv6gUNE1JO45NJx7pWL2y_c/Audio Timeline:0:50 - Feel good stories: Millions donated, Nebraska, Ukraine1:40 - NIL: Interesting partnership, collectives, NFT’s, and education4:41 - Sports Biz: Tom Brady, Bitcoin bonuses, and a Web 3.0 soccer team6:48 - Shady Deals: Brett Favre, Washington Commanders, and 76ers8:56 - Sports Tech: Metaverse stadium, $12m analytics company10:13 - Betting: Ontario, $800m, and Kansas City11:30 - Wrap up + future developmentsInteresting StatOnly 15% of active managers beat the performance of the S&P 500 in 2021. Buying low cost index funds = less stress + more wealth.This is wild:The world's ten richest sports owners have a combined net worth of $353 billion, holding steady from a year ago despite rampant inflation and a volatile market.Short Passage of The WeekOpening Day in baseball is special, but for me the season doesn’t really start until Day Two. Why? Because on Day One, everything is fresh and new. Fans (and media) who don't normally attend games are there for it. It’s easy to be excited. But on Day Two, the press box is emptier. The stadium usually is as well. It's when you begin to settle into the daily routine of what will be a six-month marathon. The beginning of a new goal, workout program, or business can be exciting like Opening Day, but in order to be successful you've got to keep at it even when the freshness has worn off. There will be good times and there will be struggles. But if regardless of the circumstances you show up every day with the mindset that you’re going to give the best with which you’re capable on that day, you'll be surprised at what you can accomplish. Win Your Day!Passage by Steve GilbertRecommended MediaI’ve been seeing more sports stadiums and schools put in this advanced AI security screener. This is the future of security when heading into major sporting events. I don’t know how I feel about it, but figured I would share. Tweet(s)Great thread breaking down Tim Grover and what he’s learned from working with some of the greatest basketball players of all-time:This one was pretty eye-opening for me as well👇Did you know that NIL athletes need to pay income tax in every state they work in? This means that if you live in Michigan, but fly to New York for an appearance and get paid for it, you will owe income taxes to the state of New York. The same is true for every state, besides the states that don’t have an income tax: (Alaska, Florida, Nevada, New Hampshire, South Dakota, Tennessee, Texas, Washington and Wyoming)QuoteSnowboarder Shaun White’s Financial Advice:“Let your money work for you rather than being out there trying to make moves. It doesn’t sound as enticing as this big elaborate plan to be financially stable, but it’s definitely proven through time.” I appreciate you reading The Petcash Post on a consistent basis!

Audio Timeline:0:50 - Feel Good Sports Stories: Mac Jones, Paige Bueckers, etc1:56 - Business of Athletes: 7 Billionaires, Usain Bolt, etc3:51 - NFL players start a company, Patrick Mahomes, Bills $850m stadium6:12 - NIL (Callaway Golf, HBCU’s, HS legislation, Daymond John)11:00 - Women’s Basketball and NCAA’s Mark Emmert12:10 - Sports Tech: NFT’s + AR/VR + GamblingInteresting StatIn 2021, private equity firms doled out $51 billion on sports deals worldwide, with $3 billion buying minority stakes in teams, according to Pitchbook.Short Passage of The WeekDuke head basketball coach Mike Krzyzewski left a copy of this poem in each of his player's lockers when he was coaching at Army West Point. "If" by Rudyard Kipling:If you can keep your head when all about you   Are losing theirs and blaming it on you;If you can trust yourself when all men doubt you,   But make allowance for their doubting too;If you can wait and not be tired by waiting,   Or, being lied about, don’t deal in lies,Or, being hated, don’t give way to hating,   And yet don’t look too good, nor talk too wise;If you can dream—and not make dreams your master;   If you can think—and not make thoughts your aim;If you can meet with triumph and disaster   And treat those two impostors just the same;If you can bear to hear the truth you’ve spoken   Twisted by knaves to make a trap for fools,Or watch the things you gave your life to broken,   And stoop and build ’em up with worn out tools;If you can make one heap of all your winnings   And risk it on one turn of pitch-and-toss,And lose, and start again at your beginnings   And never breathe a word about your loss;If you can force your heart and nerve and sinew   To serve your turn long after they are gone,And so hold on when there is nothing in you   Except the Will which says to them: “Hold on”;If you can talk with crowds and keep your virtue,   Or walk with kings—nor lose the common touch;If neither foes nor loving friends can hurt you;   If all men count with you, but none too much;If you can fill the unforgiving minuteWith sixty seconds’ worth of distance run—   Yours is the Earth and everything that’s in it,And—which is more—you’ll be a Man, my son!Recommended MediaInteresting article about paying college athletes. Read the full white paper here:https://www.arnoldventures.org/stories/the-tectonic-shift-below-the-march-madness-spectacleVictoria Jackson (a sports historian at Arizona State) crushed this one!Also, I try to focus on good news but this is wild….Tweet(s)NY Mets are the first MLB team to introduce facial recognition tickets. Not sure how I feel about this👇Came across this one as well — great tips by Josh that applies to coaching, leading, and relationship building:Did you know that there are two sides of FICA?When a traditional employee looks at their payroll taxes, they will see a line item as FICA for an employee: 6.2% social security and 1.45% Medicare. Their company will pay the employer side of 7.65%.However when you are an entrepreneur, you must pay both sides! So first thing you need to account for is 15.3% FICA taxes on the first checks you make. What To Keep An Eye On This Week* Post tomorrow right here about valuing how much college athletes are worth that you won’t want to miss* MLB opening day on Thursday* The Masters (golf) starts on ThursdayIsn’t kind of funny how when one sport ends (college basketball) we get two more immediately. Quote“Things change. You just have to always, consistently, try to figure out what’s driving you. And not because other people are watching or your family’s gonna judge you. You just have to be as

Audio Timeline:0:00 - Housekeeping + Roundup Updates0:38 - Two “Feel Good” Sports Stories1:51 - NIL Updates: Urban Meyer & Adidas2:45 - Daymond John on the NCAA, Archie Miller, and the NCPA5:24 - Athletes making Business Moves: Ronaldo, Dybala, etc7:01 - NFT’s, Betting, DAO’s and Sports Tech Developments9:20 - NYC Athletes and the Wrap UpInteresting Stat(s)From 2011 to 2021, the minimum salary of a MLB player increased by $156,500.The MLB collective bargaining agreement signed on 3/10/2022 increased the minimum salary for the 2022 baseball season by $129,500 (from $570,500 to $700,000). The most Babe Ruth made in any one MLB season was $80,000 in 1931.Shoutout to subscriber Scott Thompson for sending over these stats. Here’s one more:The New Hampshire Lottery reported that Tom Brady’s announcement that he will “unretire” has resulted in a 1,000% rise in total bets and a 2,900% increase in money bet on the Tampa Bay Buccaneers to win the 2023 Super Bowl.Short Passage of The WeekIf you want more passion and joy in your life right now, do something about it right now.Put your heart and soul into something!Not into “the next opportunity,” but the small opportunity right in front of you.Not into tomorrow’s work, but today’s work.Not into tomorrow’s workout, but today’s workout.Not into tomorrow’s relationships, but today’s relationships.I’m certain you have plenty in your life right now that’s worth living for. You have people and lots of little circumstances you’re taking for granted. You have an endless reservoir of untapped potential within you, just waiting.Stop waiting!There is no next opportunity, only the one you have at this moment.Put your heart and soul into what you’ve got right in front of you. Make it a habit! By: Angel Chernoff Recommended MediaInteresting article I read this past week involving 20 sports tech ideas. https://smartseries.sportspromedia.com/features/sports-technology-investment-startups-apps-2021The trends seem to be:* Fan Engagement* Advanced Analytics* Athletic Performance* Media/ContentTweet(s)Super interesting thread that could also have a major impact on college sports going forward👇Came across this one as well — great tips by SorinDid you know that college athletes who make over $400 from NIL deals will need to file a tax return? Some mistakenly assume that if they are under the standard deduction amount, they do not need to file. But that is only if they are an employee who receives a W2 form, which again, NIL athletes are not! So if you earn more than $400, you will need to file a Form 1040 in April. What To Keep An Eye On This Week* Bigger endorsement deals for men’s and women’s basketball players as we head in to the Final Four * More state legislation regarding transgender athletes* News coming out of the NCAA or NCPA regarding paying college athletesQuote“Build bridges, maintain bridges, never burn bridges” - Aaron EismanI appreciate you reading my newsletter on a consistent basis — it means a lot as we’ve crossed over 24,000 subscribers, which is crazy! I still can’t believe it. Have a nice rest of your Sunday!Peace,-APExtra CreditIgoudala is at the forefront of NBA players getting involved in tech investments. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:15 - St. Peter’s Vs Kentucky Basketball Expenses0:58 - 8 Figure NIL Deal for a High School Athlete?1:50 - NFL QB’s Making BIG Business Moves3:43 - The Transgender Athlete Debate5:20 - Business of Golf Getting Dicey6:10 - A Sport For All (you and me included) with Big Payouts7:10 - 3 Cool NIL Stories Interesting StatStudyFinds reports 2,000 millennials participated in a survey on how they managed their money. It found that the average young adult spends nearly 150 more hours a year scrolling through social media than monitoring their finances.The survey also found that nearly half were unsure of the amount of money currently in their bank account (45%).While that’s all worrying — NFL QB’s have their finances in check:Short Passage of The WeekOne day Albert Einstein wrote on the blackboard:9 x 1 = 9 9 x 2 = 18 9 x 3 = 27 9 x 4 = 369 x 5 = 459 x 6 = 54 9 x 7 = 639 x 8 = 72 9 x 9 = 819x10 = 91Suddenly, chaos erupted in the classroom because Einstein made a mistake. Obviously, the correct answer to 9 x 10 isn't 91. And all his students ridiculed him. Einstein waited for everyone to be silent and said: “Despite the fact that I analyzed nine problems correctly, no one congratulated me. But when I made one mistake, everyone started laughing. This means that even if a person is successful, society will notice his slightest mistake. So, don't let criticism destroy your dreams. The only person who never makes a mistake is someone who does nothing.”Recommended MediaThis video shows a new hologram technology that will be coming to sports very soon. CBS sports recently bought one for conducting interviews. Tweet(s)Food for thought:Simple financial advice — no need to overcomplicate things👇What To Keep An Eye On This Week* NIL deals from players who made the Sweet 16 in March Madness* More NFL players signing lucrative contractsQuote“Results can only change when we change our consistent actions and make them habits” - Billy CoxI appreciate you tuning in and reading my newsletter on a consistent basis — it means a lot as we approach 24,000 subs. Have a nice rest of your Sunday!Peace,-AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

I want to personally welcome the 520+ new subscribers to The Petcash Post from this past week. Every Sunday I do a weekly roundup that includes a short audio segment recapping the business of athletes sports stories that I didn’t have a chance to write about. You’ll enjoy it — many others says it’s one of their favorite newsletters of the week. Audio Timeline:0:34 - A Stock Market, But For Betting on Athletes1:32 - Players Holding Out of Spring Practice Due to Lack of NIL Deals2:40 - The Business of March Madness3:30 - Two Cool Basketball Stories (it’s growing fast internationally)4:23 - Kyler Murray Donating $60,0004:59 - The Sports Analytics Market To Reach $8B…But How?5:47 - NFTs x LSU and A New NIL Market Report6:50 - Drake Makes (and loses) Millions Betting on Sports7:52 - A New $80,000 Gadget The NFL is UsingInteresting StatA whopping 78% of former NFL players go broke just 2 years after retirement. This chart is pretty eye-opening (and shows the need for greater financial literacy across all demographics, age groups, and professions). Short Passage of The WeekBy Steve GilbertWhen people would come to me for advice, I would always worry that I had to come up with the "right" answer for them. But I realized that almost without fail, people don't expect us to have the answers for them. They come to us because they want to someone to listen to them and support them as they work through whatever the issue might be. When we are focused on listening to them (instead of being lost in our own heads trying to come up with the "right" answer for them) we can ask them questions that help them to see what the best path for them is. Today, focus less on trying to come up with the right answers for people and instead pose the right questions.“The wise man doesn't give the right answers, he poses the right questions.” Recommended MediaGood listen about where sports is headed and the technology behind it. https://www.tenoneten.net/steve-ahern-kb-partners/And then this video shows the 3D experiences fans will soon be getting for sports — it’s still in early stages of development. Tweet(s)Kyrie is playing chess, while everyone else is playing checkers (he’s also very generous):For my investors - I think you’ll enjoy screenshotting this one 👇What To Keep An Eye On This Week* NCAA Tournament and How Companies Decide to Approach NIL * an in-depth breakdown on the Business of March Madness will be released this week here on The Petcash Post (it’s eye-opening 👁 )Quote“Patience, persistence, and perspiration make an unbeatable combination for success.” - Napoleon HillEnjoy the rest of your Sunday!Keep moving the needle forward.-AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:38 - Big Companies Spending Millions on College Athletes2:11 - Highest Paid Female Athletes + Most Googled Athletes3:45 - How Much Money MLB Players Are Losing During The Lockout4:46 - Former Athletes Talk About Poor Financial Decisions6:30 - Russian Sports Sanctions, Fanatics, and NFT x NIL partnership7:45 - Staggering Numbers Out of New York’s Sport Betting8:38 - Cryptocurrency Sports Partnerships Report9:41 - Why College Athletes Shouldn’t Want To Be Employees11:08 - A College Athlete Receiving Equity On Top of NILTweet(s)Pretty cool segment here about the advanced analytics the New York Giants are using for the 2022 NFL Draft. Check this out 👇Short Passage of The WeekEssentials For Growth* Proper rest + more learning* Making time to build self-awareness* Consistent honesty + building new habits* Letting go of old stories + saying no to old patterns* Believing that you can change + saying yes to supportive people* Examining your emotional history + finding a practice to heal past pain-By Yung Pueblo, in Clarity & ConnectionRecommended MediaVery inspirational video right here. What are your excuses?Good ReadHow NIL is Setting Athletes Up For Lifehttps://www.oregonlive.com/sports/2022/03/set-me-up-for-life-female-college-athletes-stash-nil-cash.htmlEnjoyed this article that focuses primarily on female athletes and how they’re leveraging NIL deals to be successful post-sports.What’s wild is some of them are even receiving equity in the companies they are promoting. Interesting StatThe S&P 500 index acts as a benchmark of the performance of the U.S. stock market overall. The index has returned a historic annualized average return of around 10.5% since its 1957 inception through 2022.Lebron James’ rookie contract earned him ~$400,000/month. If he invested 10% or $40,000 a month consistently in to the S&P 500 for the last 19 years it would be worth….$29 million.The power of compounding. What To Keep An Eye On This Week* More NIL deals for college basketball players as March Madness bids are clinched and what major companies get involved. * The MLB and if they reach an agreement to end the lockout.* Increased sanctions for the Russian sports world. QuoteEnjoy the rest of your Sunday!I’ll be by my phone the rest of the day, so if you want to strike up a chat feel to reply to this email or send me a DM on twitter @AndrewPetcash. Keep moving the needle forward.-APP.S.Here’s a cool investment calculator to play around with: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:41 - NIL deal helps a mother see her son play for the first time1:24 - Lebron’s oldest son signs his first endorsement deal2:27 - Former NBA players get cheated out of their $5M investment4:40 - New York sports betting update (billions exchanged)5:22 - Jason Terry signs with unique 1-on-1 personal training company6:14 - Stats behind college athletes in the olympics6:57 - Two new NCAA rules: Marijuana and AAU basketball8:36 - Two NIL stories: $10k baseball deal and Meta’s partnership11:06 - Bill Belichick’s scholarship for HS athletes, Wave Sports x AntetokounmpoTweet(s)Check this out. Some cool new tech out of baseball. I put out a thread of statements made by Ukrainian and Russian athletes + how you can help support them. Short Passage of The Week “FOCUS”Every moment of our lives is an opportunity to train our minds to focus.* When you are working, lock in.* When you're training, lock in.* When you’re at dinner, lock in.* When you’re listening to the feelings of a loved one, lock in. * When you're meditating, lock in.We only experience love, beauty, and things that are true in the present moment. If we don’t have the ability to be present and lock in long enough, we miss the important moments in life. The only moment is now, lock in. - Dr. Michael Gervais, High-Performance PsychologistRecommended Show“Jeen-Yuhs” - Kanye West’s New DocumentaryThis new doc is well-made and very inspirational. Although it is entertainer focused, anyone with plans to do big things in life will enjoy the hustle. My main takeaways:* dream big* don’t let others define who you are* stay loyal to those who are in your corner from day oneYou can watch it here on Netflix.Interesting StatRate of Return Matters - InvestingThe math of percentages shows that as losses get larger, the return necessary to recover to break-even increases at a much faster rate. A loss of 10 percent necessitates an 11 percent gain to get back to even….Increase that loss to 25 percent and it takes a 33 percent gain to get back to even.If your returns average 5 percent per year after the loss, it can take almost 7 years to get back to even….What To Keep An Eye On This Week* The MLB lockout and its major monetary implications* Increased sanctions against Russian national teams* Conference tournaments for men’s and women’s NCAA basketball begin this week. March Madness is here! Expect to see new NIL deals come out before the dance begins. QuoteEnjoy the rest of your weekend!March is here. 1/6 of 2022 is done. Keep moving the needle forward. -AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:0:42 - Name, image, and likeness craziness * 7 figure deals* players transferring to make more $$$* the NCAA intervening* youth camps put on by college athletes4:53 - Baseball’s 700% increase vs. the SPY 5005:24 - How Saudi Arabia is trying to win the world of golf 6:21 - Wild world of sports gambling (revenue report + DraftKings story)7:48 - Crypto is throwing money at sports: Here’s how much8:50 - Athlete Investment News (pancake company + CBD oils + media company)12:06 - Women’s sports are screwed: transgender + olympic sports developmentsTweet(s)I really enjoyed this thread by Jared on the journey of Vijay Singh - Talk about overcoming obstacles!The Steph Curry thread almost reached 1 million impressions. I plan to continue doing this series on Twitter featuring more of the top athlete investors. Short Passage of The Weekby Tony Dungy“The first step toward creating an improved future is developing the ability to envision it. Vision will ignite the fire of passion that fuels our commitment to do whatever it takes to achieve excellence. Only vision allows us to transform dreams of greatness into the reality of achievement through human action. Vision has no boundaries and knows no limits. Our vision is what we become in life.”Good ReadInteresting article about what athletes are eating at the olympics. I had no idea some of them bring their own food and was surprised to see what the most popular fast food selection has been this year. You can check out the article here.Recommended ShowLast Chance U. I was talking to a college athlete last week who said they’ve never watched Last Chance U - it blew me away. Not only is it entertaining, but it’s one of the best sports shows ever created because it gives a real look at what JUCO sports are like. People see the glitz and glamor at SEC schools, but don’t know what many of those athletes had to sacrifice to get there. Watch it here on Netflix or stream it illegally if that’s your vibe. p.s. - The first 3 seasons are the best ones. Season 4 stinks. Basketball is decent. What To Keep An Eye On This WeekThe NBA has been toying around with the metaverse lately. It will be interesting to see how it develops and is featured during NBA all-star weekend. Right now this experience isn’t great…but in 5 years I’m sure it will be much improved. Quotes“Make sure your worst enemy doesn’t live between your own two ears” - Laird Hamilton“Failure is only a temporary change in direction, to set you straight for your next success” - Denis WaitleyAs always, thanks for tuning in!All of my work is free, but you can support me by subscribing below. Another week in the books, another great one ahead. Best,AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Tons of news this past week from NIL, the olympics, transgender legislation, and athletes as employees. Audio Timeline:0:07 - A college athlete set to make 6-7 figures from NIL next year1:11 - Transgender NCAA ruling shows female athletes don’t matter2:40 - The Olympics is struggling, but what’s up with Eileen Gu 3:43 - College athletes could soon be full-time employees & The SEC makes bank4:48 - New NIL program giving back to walk-on athletes5:16 - Multiple NIL collectives at one school…what could go wrong?6:40 - Kansas NIL deal & the NFT sports company valued at $10.2B8:32 - $2B in private equity for a sports team in 20219:09 - The “crypto bowl” and why sports gambling is out of controlTweet(s)Was going through my Twitter bookmarks and came back across this. Good advice thread I think everyone should read (especially those of you in your 20’s or younger). I also put out a thread on the business of the super bowl I think you’ll enjoy. Short Passage of The Weekby Jon GordonShe was an Uber driver who picked me up at the Dodgers practice a few years ago. I wasn't sure if I would find a ride to the airport but the second I pressed confirm pickup, the car was there with the door open. I never had that happen before.It was a nice car and I asked her why she drove. She said she had just lost her job and was supporting her two kids and husband who had also just lost his job. I could tell she was struggling and offered her some positive words about her family and future. She asked what I did and when I told her, she said she loved those kinds of books and listened to inspirational messages.I gave her my website and promised to send her a book if she emailed me. That Uber driver now works with me and our company. Her name is Marlo and she is thriving!It's a great example that life can change in a moment. You never know where your next opportunity or new great team member will come from. You never know how your life can and will change from a meeting, an event, a call from an old friend, a chance encounter. Life is not static, it's dynamic. It's always changing. Good ReadThe story of how Darious Williams made it to the Super Bowl. Very inspiring and well written. I enjoyed this one. Recommended Listening/WatchingFrancis Ngganou and Joe Rogan.Franis Ngganou is the reigning UFC heavyweight champion. But it’s his story of how he got there that is fascinating. Grit, determination, perseverance, and deportation 20+ times from Africa. This one is captivating and will reshape your thinking. Listen on Spotify or watch some clips on YouTube. What To Keep An Eye On This WeekThe Super Bowl should be a fun one. I hope you’re enjoying it with family and friends. More states are discussing their NIL rules and what it means for HS athletes in the upcoming week, along with their transgender legislation. Quotes“The secret of life is to fall seven times and to get up eight times.” - Paulo Coelho“As long as we persevere and endure, we can get anything we want.” - Mike TysonAs always, thanks for tuning in!All of my work is free, but you can support me by subscribing here.Big week ahead! Keep going. -AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

BIG news this past week that will impact athletes from high school to the olympics. Audio Timeline:0:15 - Why Olympic Sports Might Be in Trouble2:14 - Interesting News Around NIL Collectives, Boosters, and Universities3:28 - A Luxury Tax in College Sports and The Transfer Portal Issues5:12 - College Players Might Be Getting Money For Jersey Sales6:14 - The Transgender Bill That Could Change Female Sports Forever7:54 - Greatest NIL Deal to Date? 8:54 - A Sports Tech Company Putting Human Jobs At Risk10:10 - Why the Sports Tech Market is About to Triple In Size11:03 - Two College Players Donating Money to Charities and Why Dabo Swinney is Against NIL12:53 - The WNBA Raised A lot of Money. Here’s What They Should Do Next…14:22 - A National Restaurant Chain Signed 1 Male and 1 Female From 6 Colleges to Major NIL DealsShort Passage of The Weekby James Clear3 Ideas From MeI."A simple rule for life and work:Don’t rush, but don’t wait.Thoughtful action."​II."Your life is purchased by where you spend your attention."III.The Process:1) Decide what you want to achieve.2) Try different ways of achieving it until you find one that works for you.3) Do more of what works. Do less of what doesn’t.4) Don’t stop doing it until it stops working.5) Repeat.TweetGood thread on the journey of Fred VanFleet from Wichita State to a $90M NBA contract and multiple business investments. The dude is a baller. Always has been. Love to see players crushing it on and off the court!Recommended ReadingThe System by Jeff Benedict and Armen KeteyianThis book is 10 years old but will change the way you see college sports - it might even be more relevant today. “The System” is a major reason why I started this newsletter in the first place.Athletes aren’t just disposable assets, and for the first in history they’re getting compensated what they deserve. “The System” book is on Amazon. Recommend Listening The Science of Making and Breaking Habits - By Andrew HubermanTo me, one of the most satisfying things in life is adding good habits to the routine and making them as automated as brushing your teeth in the morning. Strong habits are the key to success in athletics, business, and life. This was one of Andrew’s best podcasts as he gets in to the actual science of why good habits are EASY to start, but HARD to maintain. Listen on Apple Podcasts or Spotify. What To Keep An Eye On This WeekViewership for the Olympics is down 55% compared to 2018. Will be interesting to see how the first week goes and if any major developments come out of it. I’m sure the media will create some big story to try and get us to watch. Quotes “I never dreamed for success, I worked for it.” - Estee Lauder“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” - Thomas Edison As always, thanks for tuning in!All of my work is free, but you can support me by subscribing here. Big week ahead!Keep moving the needle forward. -AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com