The Profluence Pod 🌐

Audio Timeline:0:35 - Feel good stories* Lacrosse player makes NFL roster and raising money for baseball disability 2:10 - Business of Athletes/Sports* Tim Tebow is investing in a Jacksonville expansion franchise that will compete in The United Soccer League (USL). * ALT Sports Data has completed its initial $1.5M Seed Round funding to expand its sports trading and consumer data operations. * Nike has generated the highest amount of NFT sales amongst brands, bringing in over $183M. * Yankee Global Enterprises will purchase a minority stake in defending Serie A champions AC Milan. Lebron James and Drake are part-owners through their partnership with Main Street Advisors. * SeatGeek is now valued at over $1B after completing their $238M Series E led by Utah Jazz owner Ryan Smith, Accel, Arctos Sports Fund, and Wellington Management.* Minor League baseball groups will now have an opportunity to unionize with the help of an MLBPA campaign launched in partnership with Advocates for Minor Leaguers.* Predictive analytics company nVenue has received $1 million in new strategic funding from EBCI Holdings. 9:45 - Name, Image, and Likeness* Pro athlete paying college athletes to promote himself (it’s strange)* South Carolina’s innovative in-house NIL development* Quarterback buys the entire team $500 suitsInteresting StatWhen Serena won her first US Open match... * Tom Brady had not thrown his first Michigan TD pass. * LeBron James had not made his high school debut.* Gregg Popovich was 106th on the all-time wins list.* Tim Duncan was the reigning NBA rookie of the year.Short Passage of The Week:This Month, I Will…* Be honest with myself.* Lean into the beauty of self-trust.* Cultivate daily moments to experience joy.* Release all habits that diminish my power.* Let go of limiting beliefs that do not serve me.Passage by The Daily CoachTweet(s)Here’s a thought-provoker:Personally, I agree that society will consume less alcohol going forward (but don’t think it will become as taboo as cigarettes). Kids smoke vapes and e-cigarettes at an alarmingly high rate. And alcohol consumption is less for two reasons:* not as many blue-collar workers* more marijuana useEvery generation has its vices — they evolve and show up in slightly different ways. Financial JargonWhen it comes to money, we all have unique mindsets…Iman Shumpert’s belief system is one many of us have (but maybe don’t realize) 👇Takeaway:I’m a firm believer in making “self-investments”. If you’re able to spend $500/month on clothes…why not invest in your side hustle, business, or career skills?If you have no problem dropping $20 on candy at the gas station…why not the new book or yoga class?Investing in yourself is powerful (and has an extremely high ROI)! Quote“Resist the urge to obsessively compare your life journey — which you know intimately well, compared to other people’s highlight reels — which you see in passing.” - Michell C. ClarkThanks for tuning in today! Have an awesome Labor Day weekend — take some time to relax and clear your mind, you earned it. We’ll talk again on Wednesday. Peace,-APExtra CreditI had a great conversation with Merav Savir about the business of athletes and future of sports. Infront Labs hosts one of Europe’s top sports podcasts so it was an honor to be includ

Audio Timeline:1:30 - Feel good stories* An update on John Daly’s heartwarming donation and Kobe Bryant’s wife3:15 - Business of Athletes* Enhanced water company, Lemon Perfect, has brought on tennis star Sloane Stephens as an investor and ambassador. * Former NFL quarterback Michael Vick is launching his co-founded NFT platform FanField this fall.* The Player’s Impact, a venture capital firm for athletes, has launched its own internal communication system for the 190 members.* Tiger Woods and Rory McIlroy teamed up to create TMRW Sports, which is in partnership with the PGA tour for their new league, The TGL. * Bill Ackman’s Prysym Capital invested $26M in Winners Alliance, a for-profit affiliate of the Professional Tennis Players Association designed to help professional tennis players pursue business opportunities10:00 - Name, Image, and Likeness* The first team-wide high school NIL deal* Hooters makes a unique move in football* A look at some interesting deals from this past week15:05 - Future of Sports* Smart training application, Perform, has raised $1.2M for its application which marries human coaching elements with intelligent features.* The Dallas Cowboys are the first NFL team to generate over $1B in annual revenue and the first team to be assessed at an $8 billion valuation. * Sport Buff, a live-streaming tool designed to create social games around video content, has raised $2.5M in seed funding.* EA Sports and Learfield are teaming up for the LevelNext collegiate esports league, that holds a $150,000 cash prize for the Madden champion.* Esports franchise Valhallan, announced its acquisition of the United Federation of Esports Athletes (UFEA) leagueInteresting StatThe mean number of injuries suffered per game in the NFL is approximately 4.9 times higher than the sum of other professional leagues. Teams don't want to pay for that kind of risk any more than they have to.Higher risk = lower guaranteed contracts. Short Passage of The Week* We can't change our past, but we can change our perspective.* We can't change our past, but we can choose to learn from it.* We can't change our past, but we can change our future."When one door closes another door opens; but we often look so long and so regretfully upon the closed door that we do not see the ones which open for us." Passage by Clint HurdleTweetInteresting thread right here:It still blows my mind that Blockbuster had the chance to buy Netflix for only $50M and turned it down. Recommended ReadI talked about the rise of esports in the podcast — here is a supplemental read that I found pretty interesting:What makes an esports athlete an athlete? We asked the proshttps://www.thestar.com/sports/2022/08/25/this-is-a-sport-what-makes-an-esports-athlete-an-athlete-we-asked-the-pros.htmlFinancial JargonEast Asia is a breeding ground for innovation right now.A Harvard study has concluded that China, Vietnam, Uganda, Indonesia, and India are projected to be among the fastest-growing economies from now

Audio Timeline:0:35 - Feel good stories* A new Guinness World record and $125,000 scholarship donation.1:55 - Business of Athletes* Venus Williams’ superfood nutrition company, Happy Viking, revealed an array of new athlete investors including Megan Rapinoe, Michelle Wie, Serena Williams, Reilly Opelka, Isaiah Hartenstein, Collin Sexton, and Kevin Durant.* Naomi Osaka’s company, KINLÒ, announced the signing of five college athlete ambassadors.* In the same week that he signed a major second contract, Steelers receiver Diontae Johnson was sued for failing to appear at his youth football camp in May.* NFL players Jalen Ramsey, Kevin Byard, and Derwin James have all invested in the National Cycling League, co-founded by their agent David Mulugheta.* Ahead of the 2022 US Open, the USTA has announced that it will hand out over $60 million in prize money — the most in the history of the event and an increase from last year’s record $57.5 million.10:50 - Name, Image, and Likeness* Alabama football players racking in multiple $1M deals* First of it’s kind deal in Mississippi* BYU’s anticipated $20M NFT partnership* Big Ten signs $1B/yr media deal (will the players touch it?)17:40 - Future of Sports* Of the 80 public schools across Chicago, there are less than 10 athletic trainers — this is causing a lot of problems.* Sports data company, Sportradar, did $180B in Q2 revenue, a 66% increase over last year.* ESPN and Little League have extended their media rights agreement, which was set at $7.5 million annually.Interesting StatThis is wild:The mean number of injuries suffered per game in the NFL is approximately 4.9 times higher than the sum of those other leagues." Teams don't want to pay for that kind of risk — which is why guaranteed contracts in the NFL are rare. Short Passage of The Week“I have never liked the word retirement. It doesn’t feel like a modern word to me. I’ve been thinking of this as a transition, but I want to be sensitive about how I use that word, which means something very specific and important to a community of people. Maybe the best word to describe what I’m up to is evolution. I’m here to tell you that I’m evolving away from tennis, toward other things that are important to me.”Passage by Serena WilliamsRecommended MediaThe immense leverage superstar athletes have these days is insane (and will keep increasing)👇Get Paid What You're Worth and Spend Less Than You EarnIt may sound simple, but many people struggle with this and need to be reminded.Make sure you know what your job is worth in the marketplace — you can do this by conducting an evaluation of your skills, productivity, job tasks, contribution to the company, and the going rate, both inside and outside the company, for what you do. Being underpaid even by $1,000 a year can have a significant cumulative effect over the course of your working life.No matter how much or how little you're paid, you'll never get ahead if you spend more than you earn. Often it's easier to spend less than it is to earn more, and a little cost-cutting effort in a number of areas can result in savings. QuoteThanks for tuning in today! Talk tomorrow. Peace,-APExtra CreditInteresting article about the latest development in Johnson v. NCAA, which argues that college athletes ought to be classified as employees under the Fair Labor Standards Act (FLSA).

Audio Timeline:1:25 - Feel good stories* Oscar Tshiebwe doing big things with his $2.5M of NIL money2:20 - Business of Athletes* Jake Paul raised $50M for his new micro betting platform Betr, athlete investors include Ezekiel Elliot, DeSean Jackson, Richard Sherman, Braxton Berrios, and Dez Bryant. * Philadelphia Eagles’ running back Haason Reddick has joined R7 Energy Drink as an investor and brand ambassador. * Looking like British Open winner Cam Smith will accept a $100M deal to join LIV Golf.* The African Super League (soccer) is launching next August with over $100M in prize money between 24 teams. * Pittsburgh Pirates 3rd baseman Ke’Bryan Hayes is opening a metaverse-based store with web3 blockchain platform HUMBL.* Serena Williams announced her upcoming tennis retirement, along with leading a $5M Series A for the mental health and wellness company Wondermind.9:05 - Name, Image, and Likeness* $1B TV Deal* Jim Harbaugh on getting athletes paid* The very first college athlete investor* $36,000 for every football and basketball player14:30 - Future of Sports* The hatmaker, New Era, closed a $700 million fundraising round led by ACON Investments — the NBA, NFL, and MLB also participated. * Overtime completed a $100 million Series D, co-led by Liberty Media. Several investors doubled down including Jeff Bezos and Sapphire Sport. * Ticketmaster has partnered with TikTok for selling tickets natively. * 3STEP Sports, the nation’s largest youth sports event operator, has acquired Chicago based Sports Made Personal (SMP).Interesting StatThis is wild:According to Echo Research, the average amount spent by sports fans each year is $725. Sports are also pretty recession-proof — with 76% of respondents saying they wouldn’t change their spending on sports. Short Passage of The WeekWhich zone are you living in and leading from the most right now? Zone 1: The Comfort Zone* Feels safe and in controlZone 2: The Fear Zone * Affected by others’ opinions. Finds excuses instead of solutions. Self-doubt gets the best of most situations. Zone 3: The Learning Zone * Acquire new skills while extending beyond the comfort zone and dealing with challenges and problems.Zone 4: The Growth Zone* Set new goals and conquer objectives while living your dreams and finding a deeper purpose.“You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone.”Passage by Roy T. BennettTweet(s)David Beckham with a masterclass on leverage and long-term thinking👇According to the latest data, roughly 90% of startups fail.Knowing what percentage of businesses fail and why they fail can help startup owners manage risks and ensure that their new business succeeds.Key Statistics* 20% of new businesses fail within the first two years.* 45% of new business startups don’t survive the fifth year.* 65% of new startups fail during the first ten years.* 75% of American startups go out of business during the first 15 years.Go defy the odds!Quote“Simple is the ultimate sophistication” Thanks for taking the time to go through this today!Enjoy the rest of your day and we’ll talk tomorrow. Pea

Audio Timeline:1:15 - Feel good stories* $25,000 investment on behalf of LPGA2:10 - Business of Athletes & Sports* Caleb Williams (USC QB) becomes the first college athlete to ever publicly invest in a company, Futuremood, a sunglass company * Tiger Woods was apparently offered $700-800M from LIV Golf and he turned it down* NWSL’s main sponsor Voyager Digital, went bankrupt possibly impacting the ability of the women soccer players to get paid down the line* Professional cyclist Tom Pidcock’s Link My Ride, a community biking app, has received funding from the Dutch Sport Tech Fund* Former NFL player Vernon Davis joins the ownership group of the Brisbane Bullets in the Australian National Basketball League (NBL). * other athletes who are part owners in the NBL include Khris Middleton, Thaddeus Young, Kevin Martin, and Marvin Williams* SportsBox AI, a 3D performance golf app, has closed a $5.5M seed round led by Elysian Park that included investments from LPGA golfer Michelle Wie and 76ers co-owner David Blitzer* DICK'S Sporting Goods has launched School of Sport, an interactive experience on the Roblox platform (a metaverse play)* The PGA Tour announced increased cash prizes next year of $15-25M* OneOf’s, an NFT marketplace, raised $8M with plans to expand into sports. They currently have deals with Wayne Gretsky and Duke Men’s Basketball. * The Professional Kickboxing Association has received a $1M investment from former Sacramento Kings and Pittsburgh Pirates minority owner Jimmy Anderson* Huupe, an interactive basketball backboard, has closed its seed round led by Paradigm Sports with athlete investments from Trevor Booker and Thaddeus Young13:25 - Name, Image, and Likeness* The Pac-12 athlete monetization move that could change sports forever* Agency charging college athletes 0% commission* US Senators getting involved with NILInteresting StatThis is wild:The sports technology market has been picking up steam over the last few years and doesn’t appear to be slowing down any time soon. Keep in mind….This research graph is just for the United States, there is a ton of sports innovations stemming from all over the world. A market to keep an eye on — India. Short Passage of The Week* Confidence without competence = Telling yourself that you are highly skilled, but you haven’t paid the price to be—this is common. * Competence without confidence = You are highly skilled, but you still doubt yourself— this is normal. Build competence, and let confidence follow. Passage by Justin Su'a, Head of Mental Performance, Tampa Bay RaysRecommended MediaAthletes today have a sense of entitlement due to all the social media popularity they achieve before so-called “making it”. Damian Lillard hits the nail on the head👇By the way, things are only going to escalate as high school/college athletes will now not only have huge social media followings but also bank accounts. We need more role models like Dame. It’s much better to be a pro athlete in a state like Texas where there is no state income tax, than in one like California which has a high state income tax. But taxation isn’t always that straightforward. For athletes in individual sports (e.g. golf and tennis), performance-based income is typically sourced from the state where the even

Audio Timeline:0:35 - Feel good stories* Former Laker makes a big donation and HBCU’s on the rise4:08 - Business of Athletes*  Kevin Durant, Odell Beckham, Jared Goff, and Trae Young invested in fantasy sports app Underdog Fantasy’s $35M round. * LIV Golf is raising its prize money next year to $405M, up from $225M. They are also offering equity in the teams to their players. * Hall of Famers Mariano Rivera & Barry Larkin are bringing baseball to India and Pakistan through the United International Baseball League. * Lebron James has made an investment in Canyon Bicycles $30M round. * Sue Bird and Eli Manning have joined the ownership group of NWSL club NJ/NY Gotham FC, investing at a $40M valuation. * Former NBA players Baron Davis, Ray Crockett, and Nick Van Exel are helping to launch a new investor club for professional athletes. * Former Los Angeles Laker Metta World Peace (Ron Artest) is targeting a $1B investment fund for Artest Management Group. * Kevin Durant invested in Stadium Live’s $10 million funding round to bring fantasy sports to a younger generation.* The NFL is launching NFL+, its own streaming service starting at $4.99/month.* The University of Wisconsin is paying its athletes $980/year for academic excellence, along with a bonus up to $25,000 for graduating7:30 - Name, Image, and Likeness* The rise of general manager’s in college sports* Alabama and Fanatics partner in an interesting new deal* A supposedly “unbiased” study on NIL is taking place* Some cool deals from this past weekInteresting StatI didn’t come across any interesting stats this past week, so I asked the team over at Talkwalker if they had anything for me. With college football 3 weeks away, they delivered some fan insights for us. The green represents fans most optimistic about the upcoming season…While Georgia and Alabama were the most talked about, the comments weren’t the most optimistic.But it makes sense…When you are the king of the hill, you’re going to be talked about even if some of the loudest comments come from haters.Here’s some greater insight into the conversations taking place about Georgia football. In just July, over 100,000 unique conversations about the Bulldogs took place. When looking at the graph, you can see people from all over the world are talking about the Georgia Bulldogs — with a surprisingly high amount coming from England and South Korea). Who said college football isn’t global?Short Passage of The WeekThink of the best coach, teacher, or leader you ever had. What can you learn from them? Think of the worst coach, teacher, or leader you ever had. What can you learn from them?A coach is… * a thought partner + a supporter* a sounding board + an accountability ally* an empathetic space for vulnerable emotions* an objective perspective + a steady resource* one’s biggest advocate and unwavering champion“A good coach can change a game. A great coach can change a life.”Passage by Clint HurdleTweet(s)Former MLB pitcher Jacob Turner recently joined Twitter and released some heat👇When thinking about monetary decisions, ask yourself “does that help create financial freedom or debt?”. QuotesI appreciate you tuning in today!Close out the weekend strong — look forward to chatting again tomorrow. Peace,AP This is a public episode. If you would like to discuss this with oth

Audio Timeline:0:00 - Feel good stories* Female track athlete retires on top and Bo Jackson’s donation1:20 - Business of Athletes* James Harden is launching his own wine brand starting at $16.99* Steve Nash and his media company CTRL Media is producing content and a show for the East Asia Super League* Donald Trump and Charles Barkley are both telling players to accept the guaranteed money from LIV golf* Kevin Durant is investing in Premier League Lacrosse through 35 Ventures* FaZe Clan is the first Esports team to reach public markets* Kyler Murray is nearly making more money in 1 year than the entire Oakland Athletics baseball team (they drafted him in 2018 as an outfielder)* Drew Brees is buying ownership in the pickleball team, Mad Drops6:20 - Name, Image, and Likeness (NIL)* Iowa’s interesting player-focused NIL club* Ohio State raises some money to get their top players paid* Texas Tech football players are getting $25,000 each* Breaking down Nick Saban’s recent comments11:10 - Future of Sports* Scorebreak is partnering with Genius Sports to access stat-driven video content from any internet-connected device.*  The NBA has taken a minority stake in 15 Seconds of Fame, an application that allows spectators to download clips of themselves from broadcasts of sporting events.* Elysian Park Ventures, has partnered with the PGA of America to create EP Golf Ventures, a new investment partnership to support golf innovationInteresting StatHere is how much money individual winners took home in the 2022 World Athletics Championships: For those of you wondering…The World Athletics Championships are a track and field event held every two years. It is separate from the Olympics but has grown in popularity over the years. Here are the Top 20 Gold Medal countries:Interestingly enough, East Germany is still ranked 11th despite being dissolved in 1990. Jamaica has 36 total gold medals, 11 of which came from Usain Bolt. Short Passage of The Week"One of the most underrated blessings is leaving your house and making it back home every single day. We just assume it’s going to happen. Life is fragile and precious." “There are only two days in the year that nothing can be done. One is called yesterday and the other is called tomorrow, so today is the right day to love, believe, do, and live.”― Dalai Lama, Spiritual LeaderInteresting Stat #2No recommended media this week, so I included another interesting stat. The MLB is wondering why attendance is down 10% this year…This chart might be part of the reason why…Average of $204 for a family of 4 to go to the ballpark. Wild. In 1545, a man by the name of Diego Gualpa discovered Cerro Rico, also known as “rich hill”. It was a mountain of silver that changed the economic history of the world forever. It also created the saying - To be worth POTOSI!Not long after the news got out, the Spanish discovered the wealth of the land and began to export silver back to their homeland. It had two major implications:* What the Spaniards didn’t realize was that the influx in the supply of silver (their medium of currency) would have a counterintuitive impact on the country’s economy. With the supply of money up, the demand decreased and forced prices to rise. This was the beginning of inflation in Spain and the Spanish Banking crisis. * In the excavation, each piece of silver is rumored to have cost the lives of 10 Incan people!This is a quick his

Audio Timeline:0:35 - Feel good stories* $100k for cancer, Tony Parker, and Brussels’ $43M investment2:25 - Business of Athletes/Sports* Sportlight, an athlete tracking startup, has raised $4.7M in funding to expand its operations from European Soccer to the NBA.* The NBA announced $10B in 2020-2021 revenue, while the NFL revealed $11.1B. Both are record-highs.* Esports in China grew 14% despite tougher regulations. It is the largest single-country market in the world with $403.1 million in e-sports revenue in 2021. * Gemini Sports Analytics, which has software to help interpret athlete data, raised a $1.5M seed round. * Cipher Sports Technology, an Australian sports betting operator, has raised $5M to fuel international expansion. * SCCG Venture Fund has opted to invest in Ronin Sport, which offers TV guides for live sports. * CLUB, a play-and-earn digital soccer game, has secured its first major round of funding at $3.1M. 8:55 - Name, Image, and Likeness* UCLA and the survival of non-revenue sports* Top basketball prospect gets involved with an NFT marketplace* Pennsylvania may soon allow NIL for high schoolers* Fanatics’ major deal with Nike in college sports* NIL meets the militaryInteresting StatNot a fan of plateaus (as it means growth is stalling), and this is certainly an eye-opening one. On average, Japanese folks are living 6 years longer than Americans at half the cost. It makes you think…Does wealth equal health in the US?Short Passage of The WeekCommitment makes good things better and bad things worse. The more "all-in" you are on a good relationship, the better it becomes. The more you commit to a toxic relationship, the deeper you get trapped. The more you invest yourself in fulfilling work, the more your effort fuels you. The harder you work on a bad project or in an unsatisfying role, the more of a grind it becomes.Passage by James ClearRecommended MediaWas on the “Getting Off Course” podcast recently with Josh Waldron. It was a great conversation covering many unique topics I think you’ll enjoy. Tweet(s)Touching short story you’ll enjoy👇A ‘Bear Market’ is a period of at least 2 months when a broad market falls by 20 percent or more. While this may sound daunting, it may be just the opportunity you as a young investor are looking for. The market bleeding red and dropping is a sign of caution for those eyeing retirement, but for those with a time horizon, it should be a sign of opportunity. Bear Markets are not an easy emotional ride, but when you can remove your emotions from the moment and think LONGER, you will see that a Bear Market is really a hunting ground. A place where those who are patient will come back with a nice prize and maybe even a story.Quote“Worrying is like a rocking chair. It gives you something to do, but it doesn't get you anywhere.” I appreciate you tuning in today!Peace,-AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.petcashpost.com

Audio Timeline:3:00 - Feel good stories4:08 - Business of Athletes* WNBA players Diani Taurasi, Breanna Stewart, and Sylvia Fowles are investing kid’s food brand Yumi. * Jonathan Taylor is now involved with muscle data company Strive. He joined their $6M Series A round led by Future Communities Capital. * Kylian Mbappe is investing in NFT-powered fantasy soccer platform SoRare.7:30 - Name, Image, and Likeness* Jaden Rashada’s $9.5M deal* Paying college athletes * Power 5 restructuring 10:30 - Future of Sports* FanRally, a ticket subscription membership service, has raised $3 million in equity financing led by Capital One Ventures.* KB Sports Partners have said they may invest over $200M in sports tech by 2025. * NFLPA, acquired an equity stake in Sports Data Labs, who creates new fan engagement opportunities. * Kairos Sports Tech, an Irish sports team and athlete scheduling software, has raised £500,000 ($611,000).* Endeavor is buying sports betting platform OpenBet for $800M. * ChromaWay, a blockchain technology company, has made a €2 million ($2.14 million) strategic investment in VRM, a sports-centric Web3 company.* Sportlight, a startup that provides player-tracking insights for EPL clubs, has raised $4.75 million in funding.Interesting StatMajor League Eating is technically a professional sport so here we go: Joey Chestnut has won 14/15 Hot Dog Eating competitions, with his only loss being in 2015 to Matt Stonie. Why do I bring that up?Because Matt Stonie has a YouTube channel where he posts videos of him devouring food. His channel brings in roughly $6,000/day or $2,190,000/year. The stats are somewhat interesting — but my main point is that thanks to the internet athletes have the ability to monetize at far greater scales than ever before. Short Passage of The WeekIt's a new month ― let's put down some things as we move through July. * Being mean to yourself when you fall short.* Not clearly communicating your needs.* Deprioritizing yourself to win people over.* Overcommitting to things you don't want to do.* Emotionally draining friendships and relationships."When you ask for clarity and peace in your life, don't be surprised when you start shedding the people, places, and things that don't align with what you're asking for." Source: Alexandra Elle, How We HealTweet(s)A nice breakdown on how to approach a 10k:Worth a read (especially if you approach it with no bias from the start)👇Wanted to provide you with some interesting financial facts today, there’s enough gloom going around. * The world’s first bank, Monte Dei Paschi Siena, was founded in 1472 and headquartered in Tuscany, Italy (it’s still around today). * Until the Federal Reserve was created in 1908, individual banks were allowed to create their own money. * The United States generates more than 20% of the world's GDP with about 4% of the world's population.Quote“Patience is bitter, but its fruit is sweet” — Aristotle In a rushed world, it’s important to fall in love with the process. I’m constantly reminding myself that it’s the person who loves walking that gets farther than the person who is trying to get to a destination. Thanks for listening and reading The Petcash Post today!Peace,-AP This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, vis

I had a great conversation with two young men absolutely crushing the NIL game (100+ deals between the two of them). Rayquan Smith: Norfolk State Jack Betts: Amherst CollegeAudio timestamps:* 1:05 - Background intros of Rayquan + Jack* 7:35 - Why are brands working with you and not just athletes at big schools?* 10:00 - Favorite NIL deal + thoughts on peers getting $1M deals * 15:00 - Advice for athletes and brands* 18:50 - What entrepreneurial skills have you gained?* 25:00 - Future plans for Jack + RayquanIt was such a refreshing conversation considering all the craziness taking place in college sports right now. More on them a little bit later (+ some helpful resources) but first, my thoughts on the alleged $9.5M high school NIL deal. State of Florida + NIL = CrazinessOn Monday it was announced that 4 star QB Jaden Rashada signed a $9.5M deal with booster John Ruiz to attend the University of Miami (after turning down an alleged $11M from Florida). This is the kind of stuff that is going to ruin college sports. The players deserve to be paid, but quietly. Texas A&M alums most likely spent $30M on 2022 football recruits, but at least they kept the specific amounts quiet and are not announcing it all over social media. You protect your players by doing that. Now the whole world knows that Jaden Rashada is a rich 18-year-old kid with big expectations to withhold. What happens if he doesn’t live up to his potential? Gets hurt? Gets benched?Fans, teammates, coaches, and the media will attack him — not the boosters that paid him. Be smarter if you’re an agent, booster, lawyer, advisor, or anyone else working hand-to-hand combat in the daily world of NIL (and stop posting everything to social media). You don’t see tax lawyers talking about their big wins on Twitter or NFL agents talking about how much endorsement money they’ve earned their clients on Tik Tok. As always……it’s the adults muddying the water in sports, not the kids. The Programs That Will SucceedThere’s an unnamed football program in the Big 12 that is doing NIL the right way. Local businesses, alums, and donors have come together to get every kid paid equally:* $30,000 for all seniors* $25,000 juniors* $20,000 sophomore* $15,000 freshmanThe school also hosts an array of camps throughout the summer which helps the players get paid even more. Other than that, your earning potential is up to your social media following and how hard you’re willing to hustle for endorsements. Programs like this will be the ones that succeed over the long haul. Schools publicly “auctioning” for players will crumble from within as the culture will deteriorate quickly. I mean think about it….How does Miami’s Quarterback Tyler Van Dyke feel that he is only getting paid $60,000 next year compared to a high schooler’s $2.3M/year? Especially after he already proved himself by earning 2021 ACC Rookie of The Year. Resources from “The Kings of NIL”As you might have heard in the conversation, Jack reached out to Rayquan a long time ago and they’ve been helping each other ever since. They’ve been nice enough to provide some more resources that everyone can benefit from. 1. Email Template For Athletes to BrandsGood Morning, my name is ____ and I am from Dallas, Texas. I play Quarterback for State College competing at the DII level. I am looking for NIL opportunities in which I can become an ambassador for brands of interest. I've amassed 30+ NIL deals this spring including Allbirds, PSD, BodyArmor, ReAthlete, Rhoback, TicketSmarter, and Fanatics. As a result of my success, I've been crowned the King of D2 NIL. This summer, I represented my school as a