Belkins Podcast
Michael Maximoff
The Belkins Podcast tells the stories most business shows leave out.
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Episodes
Mentioned books
Mar 12, 2021 • 1h 14min
Belkins Growth Podcast S2E4: Why should you care about Email Deliverability?
Michael’s guest today is Mike Hillyer, Founder & CEO at EmailNinjas. Mike specializes in email infrastructure, deliverability and would help Michael today to decode the puzzle behind the everlasting problem of marketing emails being trapped by spam filters.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel. Enjoy listening!
Mar 4, 2021 • 59min
Belkins Growth Podcast S2E3: Sequence writing.
In this episode, Sarah and Patricia discuss with Michael the best practices for email sequence creation, tips and tricks of a good email copy versus a bad one, and share ideas around what makes a good email copy great.
Feb 25, 2021 • 58min
Belkins Growth Podcast S2E2: What tools to use for email outreach.
Today’s guest is Nick Persico, Director of Sales at Close one of leading sales automation CRM for inside sales teams.
In this episode, Michael and Nick are shopping for a new outreach automation solution for Michael and are comparing different vendors as well as exchanging thoughts on what features are must for your inside sales team.
Enjoy listening, and don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Feb 17, 2021 • 58min
Belkins Growth Podcast S2E1: Appointment Setting via Email. Best Practices.
Today’s guest is Scott Mark, Sales Director at XANT.ai the leading Enterprise Sales Engagement Platform that accelerates revenue.
Michael and Scott speak about appointment setting best practices, dos and don’ts of the sales process for successful B2B selling and closing
Enjoy listening, and don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Dec 3, 2020 • 55min
Interview with Sean Ellis, entrepreneur, investor and co-creator at GoPractice.io
Today’s guest is Sean Ellis, entrepreneur, investor, the author of Hacking Growth book, and simply, growth hacker by his nature. Sean helped to bring five companies to market that went on to exceed billion-dollar valuations including Dropbox, LogMeIn, Eventbrite, Uproar, and Lookout in addition to launching and selling two businesses as Founder (Qualaroo and GrowthHackers.com).
Michael and Sean speak about growth hacking, share tips, and best tools as well as discuss Sean’s unique experience in building businesses and scaling products.
Enjoy listening, and don’t forget to subscribe for more episodes.
Nov 6, 2020 • 52min
Interview with Jennifer K. Brown, Head of Partnerships at The Knowledge Society
Today’s guest is Jennifer Kaitlin Brown, Head of Partnerships at The Knowledge Society, former Director, Global Business Development at Biolytical Laboratories.
Michael and Jennifer speak about Jen’s experience selling in the B2B biotech industry, tricks and hacks she learned from her time in Biolytical Laboratories, and how she uses this experience to build partnerships at The Knowledge Society.
Enjoy listening, and don’t forget to subscribe for more episodes.
Oct 22, 2020 • 53min
Interview with Jeff Bruno, CEO of Your Outsourced CFO
Today’s guest is Jeff Bruno. Jeff is CEO of Your Outsourced CFO. The firm helps small to medium-sized companies understand how their “Why” or goals can trickle down to a cohesive financial strategy to implement and manage growth milestones.
Michael and Jeff speak about financial planning best practices, business KPIs and common mistakes entrepreneurs make when scaling their business.
Enjoy listening, and don’t forget to subscribe for more episodes.
Oct 2, 2020 • 37min
Interview with Marina Golemis, Senior Director of Client Acquisition at ShipBob
Today’s guest is Marina Golemis - Senior Director of Client Acquisition at ShipBob. ShipBob is a Chicago-based technology company that offers an end-to-end fulfillment solution for e-commerce businesses.
Marina has joined Michael for this episode to discuss sales career opportunities, the specifics of selling in e-commerce, the difference between SMB and enterprise sales.
Marina spent more than 10 years in sales and selling into multiple industries, Marina has shared her unique experience and life lessons.
Enjoy listening, and don’t forget to subscribe for more episodes.
Sep 17, 2020 • 47min
Interview with Sujan Patel, Co-Founder of Mailshake
Today’s guest is Sujan Patel - managing partner at Ramp Ventures a parent company for Mailshake - one of the most popular engagement platforms, VoilaNorbert.com, RIghtinbox.com, and several other leading sales & marketing automation solutions.
Michael and Sujan speak about marketing, growth, and entrepreneurship.
Enjoy listening, and don’t forget to subscribe for more episodes.
Sep 3, 2020 • 1h 6min
Interview with Andreas Jonsson, Co-Founder and CEO at SHIELD
Today’s guest is Andreas Jonsson - Co-Founder and CEO at SHIELD. SHIELD is a LinkedIn-based analytics platform that empowers people with meaningful data to drive more engagements on LinkedIn.
Michael and Andreas speak about best practices for LinkedIn marketing based on data collected by SHIELD from over 2 million posts.
Enjoy listening, and don’t forget to subscribe for more episodes.
