Belkins Podcast
Michael Maximoff
The Belkins Podcast tells the stories most business shows leave out.
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Episodes
Mentioned books
Dec 29, 2022 • 29min
How to Build Something That Is Good for Tomorrow | Under the Spotlight with Belkins
0:00 Introduction9:29 Cemtrex mission15:26 Are there a lot of competitors in your niche?18:40 Customer relationships19:42 The team is enthusiastic about that types of projects24:35 Advice to yourself26:22 Experience with TEDx
Dec 28, 2022 • 44min
How to Approach Global Growth for SaaS Products | Under the Spotlight with Belkins
0:00 Intro1:00 How did you discover Citcon?6:02 The Chinese market8:52 Payment issues in Europe13:03 Citcon: from idea to conception24:21 Challenges of the team32:32 What marketing channel works best for Citon?41:49 The greatest piece of advice to yourself
Dec 27, 2022 • 54min
How to Pave Your Own Lane in B2B SaaS Sales | Under the Spotlight with Belkins
00:00 Starting from the beginning6:27 B2B sales dying?13:58 A story of the president of a 500 million dollars service company16:57 One thing Bill learned many years ago19:03 Acquiring first customers29:03 High degree of frustration in sales33:49 My first sales training39:44 Don’t keep doing the same things if it doesn’t work42:09 Talking about competitors46:45 Sales & marketing relationships
Dec 27, 2022 • 37min
How to Prove Your Worth and Scale Your Agency | Under the Spotlight with Belkins
0:00 The concept of creating a company4:20 A lot of things were born out of necessity6:46 Stephen and Michael and their first budget9:25 Who was the first person you hired? 11:29 Acquiring first clients by word of mouth 20:00 The value of partnership 25:12 A funny story from Michael Ayjian 30:22 Michael Maximoff tells about the mistake he did
May 28, 2021 • 50min
Belkins Growth Podcast S2E10: Deconstructing modern SDR agency
Michael’s guest today is David Kreiger, President, and founder of SalesRoads. SalesRoads is a full-service sales organization that helps businesses to grow their sales by outsourcing telemarketing efforts. David has been growing SalesRoad for more than 14 years during which SalesRoads is named to be one of the leading outbound calling centers in the US.
Michael and David had deconstructed the SDR outbound process, compared SDR appointment setting via email and cold calling, as well as gathered best practices for hiring, training, and setting up SDR teams for success.
Enjoy listening and be sure to subscribe for more episodes of Belkins Growth Podcast on Spotify or watch a video version of the episode on our YouTube channel.
May 14, 2021 • 39min
Belkins Growth Podcast S2E9: What does it take to be the best in the SDR game?
Michael’s guest today is Blake Grundell, Sales Development Representative - Team Leader at Hyperproof. Now, Blake runs a team of SDRs within Hyperproof but spending years as an SDR himself, today he shares some of the best practices and knowledge he gained over the years.
Don’t miss a chance to hone your SDR skillset at an expert level with Blake and Michael!
And be sure to subscribe for more episodes of Belkins Growth Podcast on Spotify or watch a video version of the episode on our YouTube channel.
Apr 29, 2021 • 40min
Belkins Growth Podcast S2E8: What's it like to service 400 million users every day?
Michael’s guest today is John D'Ambra, Vice President Strategic Partnerships at tawk.to. John is one of Australia's most awarded and respected direct sales experts and rapid customer acquisition specialists. He has directly trained, developed and managed high-performing sales teams for clients including Citibank, American Express, GE, Standard Charter Bank and others.
In this episode, John talks about his experience building tawk.to and servicing over 400 million users every single day. He and Michael discuss tawk’s approach to acquiring leads, servicing clients, building tech, and hiring people.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Enjoy listening!
Apr 9, 2021 • 40min
Belkins Growth Podcast S2E7: Behind the Scenes of Appointment Setting.
Michael’s guest today is Oliver Kaczor, Sales Development Representative at 1Huddle. Oliver is a top-performing SDR in his company always hitting his sales quota. Oliver works for 1Huddle, a game-based training platform that engages employees through daily training games.
In this episode both Oliver and Michael talk through best practices Oliver uses on a daily basis to book appointments with C-level decision makers in top-tier companies globally.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Enjoy listening!
Apr 1, 2021 • 46min
Belkins Growth Podcast S2E6: From SDR Trainee to SDR Manager. What should every SDR know?
Michael’s guest today is Gerry Praysman, Senior Director of Sales Development at Salesloft. Gerry leads a sales development team supporting more than 2,000 customers including IBM, Shopify, Wayfair, Citrix, and Nielsen.
In today’s episode, both Gerry and Michael go into detail about the SDR role, sales leadership and career development.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Enjoy listening!
Mar 19, 2021 • 1h 1min
Belkins Growth Podcast S2E5: Different types of responses. How to handle objections.
Michael’s guest today is Vincent Jong, Founder and CEO at FunnelFox. FunnelFox is an intelligent customer data platform that helps companies to leverage ABM selling.
Vincent and Michael discuss ABM sales, different types of sales objections and how to handle yourself when overcoming these objections.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel. Enjoy listening!
