

Belkins Podcast
Michael Maximoff
The Belkins Podcast tells the stories most business shows leave out.
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Episodes
Mentioned books

Jul 24, 2023 • 58min
There are three things you do with time. You waste it, spend it, or invest it. Conversation with Joe Pici
⏳Ever wondered how you can make the most of your time? Or are you just letting your time slip away? Discover the secrets of effective time management, business growth, and much more, in the 4th episode of our Growth Podcast, featuring the remarkable Joe Pici – a sales guru, keynote speaker, and CEO of Pici & Pici Inc.🎙️Get ready for some insights:🔎 Joe's professional journey and the key moments that led him to become a coaching and strategic expert;🔎 How to drive your success by staying focused on what truly matters and adopting a vertical mindset;🔎 The difference between life coaching and business coaching and how both can impact your personal and professional development;🔎 Joe's unique perspective on time management, where he emphasizes the importance of event management for achieving success;🔎 Insights on business scalability and the current economic situation.⚡ Dive deeper into the world of sales with Joe Pici's free masterclass on the 8 Essentials of Selling at www.sellmorevirtually.com. P.S. The course will pop up!Stay connected with us:👉 Joe PiciLinkedIn https://www.linkedin.com/in/joepici/Website https://www.piciandpici.com/👉 Michael MaximoffLinkedin https://www.linkedin.com/in/michael-maximoff/👉 Belkins LinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-us🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGlContact Belkins at https://belkins.io/contact-us to get expert sales coaching and support.🚀Key moments:0:00 Intro01:40 Who’s Joe Pici?04:39 Sport vs Buxisess Coaching 10:40 Vertical Mindset 17:50 Staying Focused21:30 Business Scalability23:39 Joe’s Business Mission 27:45 Remote Work Approach for Sales Teams34:10 Personal Motivation 38 40 The Value of Business Coaching41.47 Time Management & Prioritisation51:48 How to Stay Effective?

Jul 18, 2023 • 1h 14min
Companies create more and more content, but there are fewer people watching. Chat with Eric Elkins
🤔 Curious about the ever-changing world of social media? Join us for an enlightening podcast episode featuring Eric Elkins, an expert in social media and digital marketing. In this conversation, we delve into the ever-evolving world of social media, exploring its importance, strategies for recession-proofing, and the nuances of social media. In this podcast, you'll:📍 Explore how social media impacts businesses and individuals in today's digital age.📍 Discover practical strategies to recession-proof your social media.📍 Benefit from Eric's 15 years of experience working in WideFoc.us.📍 Learn practical tips for managing influencers, creating targeted ads, and crafting engaging content.📍 Uncover the fascinating connection between Eric's personal interests in travel, food, and his professional journey. 🚨 Don't pass up the opportunity to check out Eric’s giveaways:2023 Social media benchmarks https://hubs.ly/Q01Y0YqH0List of not-to-be-missed things to do/eat/drink in Denver https://hubs.ly/Q01Y0Yf20 🔗 Watch all episodes https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl 💼 Contact Belkins at https://belkins.io/contact-us to start creating your own sales story!🚀 Stay connected with us:👉Eric ElkinsLinkedIn https://www.linkedin.com/in/ericelkinsWideFoc.us https://www.widefoc.us/ 👉Michael MaximoffLinkedin https://www.linkedin.com/in/michael-maximoff/ 👉BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-usKey moments:0:00 Intro01:28 Who’s Eric Elkins?03:18 Why Choose Social Media As a Profession?07:54 Staying in the Lane11:17 Influencer Marketing15:43 The evolution of SM: When it all changed24:09 Is Social Media Cost-Efficient?29:14 Which Platforms are Highly Effective?46:56 Insights on Entrepreneurship57:19 Being a Better Dad01:03:31 Personal Interests vs. Professional Journey

Jul 12, 2023 • 1h 11min
Figure out how to take advantage of what you now have today. Opportunity and value with Jeffrey Gitomer
Are you seeking knowledge that can instantly turn into money? Join us in a captivating conversation with Jeffrey Gitomer, the "King of Sales". In this interview, we explore a wide range of thought-provoking topics, including Jeffrey's mission, invaluable sales insights, and the keys to achieving remarkable success.🎯Explore Jeffrey's remarkable journey spanning over 25 years and 2,500 speeches and get valuable insights from his personal journey of self-improvement, propelling you to new heights!⛰️Tune in to this episode to:📍 Discover Jeffrey's unwavering passion for making a profound impact on the sales industry.📍 Uncover the power of the law of value attraction and why giving value is crucial in sales.📍 Gain wisdom on productivity, delegation, and the art of surrounding yourself with the right people.📍 Get insights from Jeffrey's extensive collection of books, including his recent work, "Get Shit Done," which provides actionable strategies for achieving success in today's fast-paced world.📍 Dive into the influence of AI on the sales industry.Stay connected with us:👉Michael MaximoffLinkedin https://www.linkedin.com/in/michael-maximoff/👉Jeffrey Gitomer LinkedIn https://www.linkedin.com/in/jeffreygitomerYoutube https://www.youtube.com/@jeffreygitomerWebsite https://www.gitomer.com/👉Belkins LinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-usKey moments:0:00 Intro00:46 Artificial Intelligence 03:58 Content is Everything11:48 Where is AI Going19:27 Learning from Real-World Experience23:06 Being an Opportunist and Providing Value26:44 Cultural Differences33:27 Being Proud of Your Profession40:26 On a Mission43:12 People that Inspired Jeffrey48:56 Being the Best Version of Yourself55:30 Giving Value58:29 Perceived Difference

Jul 11, 2023 • 52min
Most people are not telling enough stories. The sales is in the tale with John Livesay
Can you win sales by telling stories? Don't miss this inspiring podcast episode featuring John Livesay, a renowned author, keynote speaker, and sales expert. Join him in a conversation with Michael Maximoff as they dive into the fascinating world of storytelling.🥁Let's jump into a thought-provoking conversation on brand building, personal growth, and the art of captivating storytelling! 💡In this podcast, you'll:🔹Explore its transformative power and its impact on personal and professional development.🔹Gain valuable insights into the connection between storytelling and self-confidence.🔹Learn strategies for crafting a compelling elevator story that surpasses the traditional elevator speech.🔹Uncover the potential of the 555 method and “gut-heart-head” sales approach for building resilience in your sales.🔹Explore the role of storytelling in personal happiness and self-reflection, and how it can be applied to both professional and personal realms.🚨 Don't miss out on John Livesay's unique tips to enhance your elevator story:5 Steps To A Better Elevator Story https://shorturl.at/kqvUXContact Belkins at https://belkins.io/contact-us to start creating your own sales story!🚀 Stay connected with us:👉Michael MaximoffLinkedin https://www.linkedin.com/in/michael-maximoff/👉John Livesay LinkedIn https://www.linkedin.com/in/jlivesay/ Website https://johnlivesay.com/👉Belkins LinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-usKey moments:0:00 Intro01:29 The Importance of Storytelling04:08 Storytelling as the One of the Ways of Self-Confidence07:10 The Impact of Mentorship10:21 Main Approach in Creating Stories13:30 Storytelling in Business17.27 Elevator Pitch vs. Elevator Story19:26 Storytelling in a Personal Life23.32 Show the Passion with Storytelling24:38 John’s Routine27:02 Personal Happiness Fuels Professional Success38:16 Add the Value to Your Job42:29 Loosing the Story48:32 555 Method to Be More Resilient

Jul 11, 2023 • 1h 10min
We're all only one new decision from massive change. Discipline that shapes the lifestyle by Chip Eichelberger
What does it mean to be a difference maker, a person who moves people to action? Get ready for this and much more in the very first episode of our Growth Podcast hosted by Belkins Co-Founder Michael Maximoff, featuring Chip Eichelberger - one of the top sales motivation speakers.Tune in now to:📍Learn invaluable insights from Chip's extensive experience as a keynote speaker and the routines he employs to maintain high energy during intense events.📍Hear all about Chip's experience working as Tony Robbins’ international point man and gain insights into the dynamic environment he worked in.📍Gain inspiration and insights on balancing well-being while navigating remote work challenges.📍Uncover the significance of mental energy and wellness in corporate environments.📍Stay up-to-date with the evolving landscape of the public speaking industry during the COVID-19 era.📍Discover the potential of virtual platforms like Zoom for creating captivating and immersive experiences. 🚨 Don't pass up the opportunity to dive into Chip Eichelberger's insightful on well-being:Suggested Reading/Listening https://drive.google.com/file/d/1cJaEA7xpj0mdTjxfwdqpygOEDZ03lYi8/view?usp=sharingEnergy Schedule https://drive.google.com/file/d/1uZnx4kFCIPVxP64VArG54kS9vqmkFrX2/view?usp=sharingGet Switched On! Smoothe Recipe https://drive.google.com/file/d/1uIPqKUufTVeCb9MVerNFu7Oj2cncqhK6/view?usp=sharingStay connected with us:👉Chip EichelbergerLinkedIn https://www.linkedin.com/in/chipeichelberger/Website https://getswitchedon.com/Employee Wellness Program https://employeewellnessvideos.com/If you're from the USA and want to connect with Chip, simply text CHIP to 66866 to join his exclusive list. If you're not from the USA, visit https://www.getswitchedon.com/ and fill out the form to stay connected.👉Belkins LinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-us👉Michael MaximoffLinkedin https://www.linkedin.com/in/michael-maximoff/Key moments:0:00 Intro01:47 - Who is Chip Eichelberger?05:02 - Tony Robbins and Start in Public Speaking10:47 - Modern Technology and Old-School Stuff18:25 - The Importance of Discipline30:58 - Wellness Mindset35:30 - How People Manage Dietary Habits in Europe40:33 - Who Was Your Role Model?42:55 - Being Present as an Entrepreneur50:33 - Working Remotely: Pros and Cons55:08 - How to Get Uncomfortable (And Why)?1:03:27 - "If Life is Worht Living - Life is Worth Recording"

Dec 30, 2022 • 44min
How to build customer trust and growth together | Under the Spotlight with Belkins
0:00 The intro8:50 How a team of Driveline can get everything steads up11:27 One of the differentiators with Driveline and other companies in the industry18:30 How did Peter scale his team25:30 The unique concept of Driveline33:33 How do you find clients?

Dec 30, 2022 • 36min
How to find investors who share your passion | Under the Spotlight with Belkins
0:00 Intro3:44 The initial conception of OpenTeleHealth7:30 The biggest challenge for OpenTeleHealth business10:48 You are no more just a piece of software, you are SaMD16:11 How to get from 10 million euros to 250 million euros21:05 Customers of OpenTeleHealth28:48 We were too much ahead of most people32:56 Talks about investors

Dec 30, 2022 • 46min
How to leverage all benefits of SaaS | Under the Spotlight with Belkins
0:00 The into6:55 Anchor and security of businesses14:18 These industries are sensitive to data18:27 The security isn’t sexy29:13 Pressure from competitors34:30 Adam’s strategy38:10 Traditional sales approach versus free offerings concept44:02 Anchor vision

Dec 29, 2022 • 32min
How to build a winning business with a priority on relationships | Under the Spotlight with Belkins
0:00 The intro00:54 What does Mona Solution as a business do?07:11 The driving factor that kept Cristina in merchant service15:53 Covid and opportunities for people22:56 Competitors of Mona Solution26:16 Mona in the next 5 years

Dec 29, 2022 • 54min
How to manifest business goals by changing your state of mind | Under the Spotlight with Belkins
0:52 Who is Koridor?4:25 Self-taught developers8:42 The rule for qualifying devops20:30 Every business is unique, but…23:20 That is why they wanna work from home31:23 We signed a client in a week35:46 Do it if you want to bring on customers45:45 Common misconceptions in the soft dev industry50:52 The Founders Academy


