Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
Mentioned books
Sep 23, 2021 • 18min
Influencer Marketing for Shopify | #045 Justin Kline
In this episode, I talk with Justin Kline Founder of markerly.com, about influencer marketing and best practices for your ecommerce marketing.On the Show Today You’ll Learn:Different Objectives for Influencer MarketingTypes of influencersHow to find influencersA unique approach to Influencer MarketingThe Instagram Analyzer toolAnd more!Links: https://markerly.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/CI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 21, 2021 • 13min
Boost sales with upsell and cross-sell recommendations | Artyom Rabzonov
In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value.On the Show Today You’ll Learn:Why you should use up- and cross-sell on your store.How to find out where to put your up and cross-sells.Why you should use post-purchase upsellsAnd more!Links: https://recom.aihttps://apps.shopify.com/automatic-related-productsGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauteI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 19, 2021 • 8min
What The Apple iOS 15 Update Means For Your Email Marketing | #043
In this episode, I talk about the upcoming release of Apple's iOS15 release and the impact it will have on email marketing for your Shopify store.On the Show Today You’ll Learn:Update on Apple Mail Privacy ProtectionHow does this impact your email marketingHow can you prepare for this updateAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/TI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 16, 2021 • 19min
Improve Your eCommerce Results with Site Search | #042 Naveen Gupta
In this episode, I talk with Naveen Gupta, founder of sparq.ai, about how to use site search and collection filters to improve your conversion rate and average order value.On the Show Today You’ll Learn:Why you should use a predictive search on your store.How predictive site search improves your conversion rate and AOV.How suggestions in search results capture more clients.How filters and sort features improve the customer experience.And more!Links: https://www.sparq.ai/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFaI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 14, 2021 • 5min
Exclusive Sneak Peek at GET CONVERSIONS program | #041
For a limited time, I'm giving you free access to selected lessons of my signature program, GET CONVERSIONS.Let’s be clear: This isn't for beginners. This is NOT another "get-rich-quick" course for eCommerce beginners showing you how to dropship from China. This program has been designed for those with already an established eCommerce store looking to scale.Until September 21st, 2021 at 11:59pm you get instant access, completely FREE, no strings attached. This is not only your chance to get a sense of what GET CONVERSIONS is like on the other side of the checkout page, it’s also your BIGGEST chance to discover… ✅ Who your customer avatar or perfect audience is.✅ How to use the Conversion Rate Optimization Principles to your benefit.✅ How to implement Email Optimization and Design for your business.✅ Why you should use Datafeeds and Ad networks.60 minutes of content. ABSOLUTELY FREE!Head to https://www.clauslauter.com/sneakpeek/ to get instant access to all 5 lessons and get started!Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call_______I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 10, 2021 • 22min
Cross Promotion Marketing for Shopify | #040 Ruben Arnold
In this episode, I talk with Ruben Arnold, Founder of cartstream.io, about how to use in-store cross-promotion marketing to promote your products in other Shopify stores.On the Show Today You’ll Learn:The power of cross-promotion marketingHow you can reach new customersHow you can increase brand awarenessWhy cross-promotion marketing gives you a higher AOVAnd more!Links: https://www.cartstream.io/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https:I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 7, 2021 • 9min
How To Prioritize Your Physical & Mental Health (As An Entrepreneur) | #039 Claus Lauter
In this episode, I share my tips on how to improve your mental and physical health as an entrepreneur.On the Show Today You’ll Learn:Why Physical & Mental Health is important for your successHow the Pomodoro Technique can helpWhy you should align your working hours with your biorhythmHow Biohacking can help youAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 2, 2021 • 6min
Free vs Paid Shopify Themes (Pros/Cons) | #038 Claus Lauter
In this episode, I talk about the pros and cons of using a free vs a paid theme for your Shopify store.On the Show Today You’ll Learn:What to do when you want more features in your storeWhen to choose a developer over an appWhy a paid theme might save you moneyAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Aug 29, 2021 • 19min
What it takes to build an eco-conscious brand on Shopify | #037 Dan Hadley
In this episode, I talk to Dan Hadley, co-founder of carboncroc.com, about how to make your products carbon neutral.On the Show Today You’ll Learn:How to make your products carbon neutralHow to build a sustainable brandHow a Shopify app can help with thatHow becoming carbon neutral impacts your pricingAnd more!Links:https://carboncroc.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Aug 25, 2021 • 6min
Shopify Cart Optimization [Quick Tip Guide] | #036 Claus Lauter
In this episode, I discuss the pros and cons of testing different cart options to increase conversions on Shopify. Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
