

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
Mentioned books

Aug 23, 2021 • 18min
Tips and tricks learned from over a decade of remote work [Hint: Always Wear Pants] | #035 Kevin Rizer
In this episode, I talk to Kevin Rizer, Author of the upcoming book "Always Wear Pants", about how to survive and thriving while working from home or remotely and location independent.On the Show Today You’ll Learn:Working Location Independent - Is that your dream?The downsides and pitfalls of working remotelyHow to motivate yourself and how to avoid overworkingHow to find your routine working from homeTips and tricks learned from over a decade of remote workAnd more!Links:- https://alwayswearpants.com/- http://kevinrizer.work/- https://www.instagram.com/alwayswearpants/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calenI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 19, 2021 • 25min
How To Create One Year Of Content In Five Days | #034 Elizabeth Pampalone
In this episode, I talk to Elizabeth Pampalone, Founder of getabsolutemarketing.com, about how to generate a year's worth of marketing content in just five days.On the Show Today You’ll Learn:What if you could create 1 YEAR of Marketing Content in just 5 DAYS.How to take your brain into hypermode to create contentHow to set up the assembly line for content productionA golden nugget and a free toolkit for listenersAnd more!Links:https://getabsolutemarketing.com/https://www.thepodscout.com/https://www.linkedin.com/in/elizabethpampalone/Is there any Shopify app that you think should be added to the list? Let me know in the comments below!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 18, 2021 • 9min
Best Apps To Increase Revenue On Shopify | #033 Claus Lauter
What is your 2021 Shopify app strategy to increase revenue? In this episode of the Ecommerce Coffee Break, I go through Shopify apps and strategies that help you to increase your store's revenue.On the Show Today You’ll Learn:What you need to do before adding more Shopify apps to your storeWhich Shopify apps I use and would recommendWhy the right Shopify app at the right moment mattersWhy most Shopify apps are not the magic solutionAnd more!Links:https://apps.shopify.com/product-bundleshttps://apps.shopify.com/zipify-oneclickupsellhttps://www.klaviyo.com/https://smsbump.com/Is there any Shopify app that you think should be added to the list? Let me know in the comments below!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 15, 2021 • 20min
How to create user generated content for your business | #032 Dan Kleinman
In this episode, I speak with Dan Kleinman, founder of bambassadors.com, about how to promote your brand using ambassadors and influencers.On the Show Today You’ll Learn:Why Facebook Ads & User-generated content works (UGC) for your brandWhy social proof is incredibly persuasive for shoppersWhy you should use brand ambassadors and where to find themWhat micro- and nano-creators are and why you should use themHow to create user generated content for your businessAnd more!Links:https://bambassadors.com/https://www.linkedin.com/in/kleinmandanGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 12, 2021 • 6min
Best Virtual Phone Number App for Shopify | #031 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about how you can get a Virtual Business Phone Number + Professional Voicemail for your Shopify Store.On the Show Today You’ll Learn:Why having a phone number is important for your Shopify businessWhere to get a Virtual Business Phone numberHow to set up your Voicemail the right wayAnd more!Links:Grasshopper Virtual PBX: https://grasshopper.com/ Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 9, 2021 • 18min
How to drive more revenue in a sustainable way with SMS marketing | #030 Lisa Popovici
In this episode of the Ecommerce Coffee Break, I speak with Lisa Popovici, founder of Cartloop.io, about ways to build a personal relationship with your customer with SMS marketing and make more money in the process.On the Show Today You’ll Learn:How to drive more revenue in a sustainable way with SMS marketingHow to build a personal relationship with a shopperWhy SMS is becoming an even more important marketing channelHow to use SMS marketing the right way and how to grow your listAnd more!Links:Cartloop: https://www.cartloop.ioCartloop in app store: https://apps.shopify.com/cartloop-sms-marketingLisa Popovici on Twitter: https://twitter.com/LisaPopoviciGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, boI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 8, 2021 • 19min
How to Increase The Average Order Value For Your Shopify Shop | #029 Deb Mecca
In this episode of the Ecommerce Coffee Break, I speak with Deb Mecca about how to increase the average value of your Shopify orders.On the Show Today You’ll Learn:How to increase the average order value (AOV) for your Shopify shopWhat you need to concentrate on when increasing AOVShopify Apps that help with increasing AOVAnd more!Links:In Cart Upsell and Cross Sell https://apps.shopify.com/in-cart-upsellPre Order Now https://apps.shopify.com/preorder-nowProduct Options and Customizer https://apps.shopify.com/product-customizerSales Rocket https://apps.shopify.com/window-shoppersUpselly https://apps.shopify.com/frequently-bought-together-one-click-upsell-cross-sellFollow Deb Mecca on Twitter https://twitter.com/debmeccaSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at httpI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 4, 2021 • 9min
Shopify Online Store 2.0 - Ecommerce Coffee Break [Quick Tip Episode] | #028 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about Shopify's new Online Store 2.0 theme framework.On the Show Today You’ll Learn:What the Online store 2.0 framework isWhat features it hasGet info about Shopify's new default theme DawnLearn if and when you should upgrade your storeAnd more!Links:Shopify Online Store 2.0 Overview: https://www.shopify.com/partners/blog/shopify-online-storeDawn theme info https://shopify.dev/themes/tools/dawnDawn Download on GitHub https://github.com/Shopify/dawnGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-callI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 3, 2021 • 25min
How Funny Sales Videos Benefit Ecommerce Brands [Go Viral on YouTube] | #027 Joseph Wilkins
This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they can benefit eCommerce brands.On the Show Today You’ll Learn:Why TV commercials are not working anymoreHow to reach 100 million views with 4 videosWhat relevant humor means and why it will work for your brandWhy being funny is a difficult taskFor how long you can run viral videosAnd more!Links:https://funnysalesvideos.com/https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767https://www.linkedin.com/in/wilkinsjoseph/https://www.instagram.com/funnysalesvideos/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unloI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 30, 2021 • 8min
Concentrate on these 9 areas to optimize & scale on Shopify | #026 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about the different areas you should concentrate on when you want to optimize and scale your business on Shopify.On the Show Today You’ll Learn:What problems do a lot of business owners have with their storeWhat areas to concentrate on to solve these issuesAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/


