

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
Mentioned books

Oct 28, 2021 • 9min
3 Shopify SEO Tips | #055 Claus Lauter
In this quick tip episode of the Ecommerce Coffee Break podcast, I give you three tips on how to improve your Search Engine Optimization (SEO) of your Shopify store.On the Show Today You’ll Learn:What thin content is and why you should avoid it.Why you should check your structured content (Schema Markup).Why it is important to have Data Feeds for your storeGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Oct 25, 2021 • 20min
Why Shopify store owners should care about cyber security | #054 Kathleen Booth
In this episode of the Ecommerce Coffee Break podcast, I talk with Kathleen Booth, VP of Marketing at clean.io, about why Shopify store owners should care about cyber security and the dangers of discount codes.On the Show Today You’ll Learn:How 3rd party code can harm your Shopify storeWhy coupon extensions are a risk for your websiteWhy the wrong coupon strategy will hurt your store's revenueWhat to do to secure your store from code injection risksWhy you should be careful how you analyze your attribution dataLinks:https://www.clean.io/https://www.linkedin.com/in/kathleenslatterybooth/_______________Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversionI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Oct 21, 2021 • 5min
The #1 Homepage Mistake [Shopify, WooCommerce] | #053 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I talk about the #1 mistake that store owners make on their home page. Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Oct 18, 2021 • 22min
Headless Commerce - The Evolution of Selling Online | #052 Zach Rego
In this episode, I talk with Zach Rego, VP of Sales & Marketing for Unstack, about headless commerce and how their no-code landing page platform helps improving conversions and results for your business.On the Show Today You’ll Learn:What headless eCommerce is about.Why site speed and A/B testing are so important for your store.How storefront personalization features will evolve.How to use a landing page builder to improve your eCommerce results.Links: https://www.unstack.com/https://www.linkedin.com/in/zachrego/_______________Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with eCommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Oct 14, 2021 • 7min
The 5 Best Shopify Themes | #051 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I talk about my favorite Shopify Themes.On the Show Today You’ll Learn:Which are my 5 favorite Shopify ThemesWhat you should consider when picking a themeAnd moreLinks:Warehouse Theme: https://themes.shopify.com/themes/warehouse/styles/metalTurbo/Flex Theme: https://bit.ly/3FGZeB2Debutify Theme: debutify.sjv.io/oeyjMm EcomSolid Theme: https://ecomsolid.com/Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK___I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Oct 11, 2021 • 5min
Shopify One Product store | #050 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I talk about One Product Shopify stores.On the Show Today You’ll Learn:Why Shopify might not be the right platformWhat alternatives you have for a one product storeAnd moreGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 WebI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Oct 7, 2021 • 4min
Take The Guesswork Out Of Ecommerce | #049
We have just opened the doors to our new membership program "GET CONVERSIONS - Ecommerce Conversion Optimization & Growth Education". Take The Guesswork Out Of Ecommerce!Discover the course and coaching you need to convert more traffic into sales and accelerate the growth of your Shopify store without spending more on ads.GET CONVERSIONS provides the course, coaching, and community for maximizing your Shopify store. Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform.Click here to learn more: https://bit.ly/3uOdXoN_______________Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call_____I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Oct 6, 2021 • 4min
Conversion Rate Optimization Tip - Don't use sliders | #048 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I tell you why you should not use sliders on your homepage and what to do instead.Ready for higher conversion rates?I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less.Message me and I'll get you the details.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/TwiI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Sep 29, 2021 • 12min
Tools for Content Creation | #047 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4.In this episode, I talk about tools that I use for content creation and distribution.Apps and sites mentioned in the show:https://app.grammarly.com/https://www.wordtune.com/https://spinbot.com/https://charactercounttool.com/https://caseconverter.com/https://hemingwayapp.com/https://www.tubebuddy.com/https://www.canva.com/ https://tinypng.com/https://www.semrush.com/social-media/https://buffer.com/https://streamyard.com/https://www.loom.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastIf you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-callI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Sep 25, 2021 • 7min
Conversion Rate Optimization Tips | #046 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4.On the Show Today You’ll Learn:Homepage: Conversion Optimizations Rate tipsCollection page: Page Conversion Optimization tipsProduct Page: Conversion Optimizations Rate tipsCart Page: CRO tipsAnd more!Ready for higher conversion rates?I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less.Message me and I'll get you the details.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ BusinI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/


