Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Mar 29, 2023 • 20min

How To Run High Roas Digital Ads In 2023 | #167 Paul Matvienko

This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Matvienko, CEO & Co-Founder of adwisely.com. We discuss how to run high ROAS digital ads in 2023.On the Show Today You’ll Learn:What to do about the current cookie scenarioAn overview of Facebook Dynamic AdsHow to save time on ad platformsHow to validate your website performanceWhy start with objective conversions rather than with dynamic adsLinks & Resources30 days free trial: https://adwisely.com/?utm_source=opinion_leader&utm_medium=ecommerce_coffeeWebsite: https://adwisely.com/Shopify App Store: https://apps.shopify.com/adwisely?LinkedIn: https://www.linkedin.com/in/matvienkopavel/Get access to more free resources by visiting the podcast episode page at http://bit.ly/42S8ZInEpisode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 27, 2023 • 24min

Accessible In-store eCommerce - the missing brick in the future of commerce | #166 Giles Corbett

In this edition of the Ecommerce Coffee Break Podcast, Giles Corbett, Co-founder & CEO at cloudshelf.ai, joins us for a chat about the future of commerce and the importance of Accessible In-store eCommerce.On the Show Today You’ll Learn:The importance of brick and mortarHow to compete with big brands while having a small/medium storeA deep insight into shopper’s psychology.How to take your promotions to a whole new levelLinks & ResourcesWebsite: https://cloudshelf.aiLinkedIn: https://www.linkedin.com/company/cloudshelfInstagram: https://www.instagram.com/cloudshelf_ai/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3LWoNUs Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 23, 2023 • 7min

Bonus Episode: Eliminating Time Bandits and Energy Empires for Ecommerce Growth

In this episode, I will explore the concept of "time bandits" and "energy empires" and how they affect e-commerce businesses.On the Show Today You’ll Learn:What are time bandits and how to identify themHow to conduct a time audit and restructure your dayHow to identify energy empires and why they are detrimental to your businessPractical tips for eliminating time bandits and energy empires from your life and business.And moreLinks & ResourcesWebsite:  https://www.clauslauter.com/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3K0unU8 Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 21, 2023 • 22min

Kickstart Your Influencer Marketing: 5 Tips to Make It Work for You Today | #165 Nisarg Shah

In this episode of the Ecommerce Coffee Break Podcast, Nisarg Shah, Co-Founder & CEO of affable.ai, shares his insights on how to leverage influencer marketing and five ways to get started.On the Show Today You’ll Learn:The importance of working with influencersIdeas to get started on influencer marketingFinding influencers who share your brand's audienceGetting influencers on board: what you should offerInfluencer marketing spying: what you need to knowLinks & ResourcesWebsite: https://www.affable.aiShopify App Store: https://apps.shopify.com/affable-influencer-marketingLinkedIn: https://www.linkedin.com/in/nisarg259/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3JWFfmf Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 20, 2023 • 17min

Data Simplified: Using Automation to Empower Non-Technical Merchants | #164 Saptarshi Nath

This episode of the Ecommerce Coffee Break Podcast features a conversation with Saptarshi Nath, Co-founder and CEO at airboxr.com. We discuss how to simplify data and use automation to empower non-technical merchants.On the Show Today You’ll Learn:The biggest challenge for merchants when it comes to getting good results from their dataWhat metrics should you trackHow to identify your most valuable customersHow to schedule your reportingAnd moreLinks & ResourcesWebsite: https://www.airboxr.com/Shopify App Store: https://apps.shopify.com/airboxrLinkedIn: https://www.linkedin.com/in/saptarshinathTwitter: https://twitter.com/saptarshinathGet access to more free resources by visiting the podcast episode page at http://bit.ly/3yRoYZb Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 15, 2023 • 19min

Why Retention is the new Acquisition | #163 Danielle Butera

In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.On the Show Today You’ll Learn:What is retentionWhy is retention the new acquisitionHow to keep a customerHow to bring a customer back to your storeHow does SMS marketing improve customer retentionLinks & ResourcesWebsite: https://www.yotpo.com/Socials: https://www.facebook.com/yotpoLinkedIn: https://www.linkedin.com/company/yotpo/Twitter: https://twitter.com/yotpoInstagram: https://www.instagram.com/yotpo/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3FrhTSO Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 14, 2023 • 23min

Why Entering New Markets Is The Best Thing For Your Ecommerce Business | #162 Bryce Cressy

In this episode of the Ecommerce Coffee Break Podcast, we sit down with Bryce Cressy, the Head of Partnerships at zee.co, to delve into the topic of why expanding your ecommerce business into new markets can be so beneficial.On the Show Today You’ll Learn:How to expand your business internationallyThe minimum volume to be considered before entering into a new marketTiming recommendations for merchants planning to sell abroadWhat are the risks if you don't do it rightAn all-in-one streamlined solution for entering global marketsLinks & ResourcesWebsite: https://www.zee.coLinkedIn: https://www.linkedin.com/in/bryce-cressy-6b936290/Instagram: https://www.instagram.com/zee_ior/Facebook: https://www.facebook.com/IORZee/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3mOIzXs Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 13, 2023 • 19min

Subscription programs: How Successful Brands Launch, Scale, and Innovate | #161 Matthew Holman

Discover the secrets of successful subscription program launch, scaling, and innovation as Matthew Holman, Head of Growth at QPilot, joins us on the Ecommerce Coffee Break Podcast.On the Show Today You’ll Learn:What you need to know before starting a subscription programNiche industries or verticals suitable for subscription programsDifferences between a membership-based program and a subscription-based programFrequency types most commonly used for subscriptionsAnd moreLinks & ResourcesWebsite: https://qpilot.cloud/LinkedIn: https://www.linkedin.com/in/holman-matthew/Twitter: https://twitter.com/subscriptiondoc/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l6dttG Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 9, 2023 • 23min

Shopify Success Unlocked: The Importance of Collection Pages for Driving Conversions and Growing Your Business | #160 Will Waggenspack

Join us on this episode as we sit down with Will Waggenspack, co-founder of entaice.com, to discuss how optimizing collection pages can be the key to unlocking your Shopify store's conversion potential.On the Show Today You’ll Learn:The best practices to improve your page rankingsHow to present information on your product pageHow to generate the right user experienceHow to optimize the collection pageHow to help users discover products they want to buyLinks & ResourcesWebsite: https://www.entaice.com/Shopify App Store: https://apps.shopify.com/entaiceLinkedIn: https://www.linkedin.com/in/willwspack/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3IXlUzs Episode SponsorsVL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notificI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 7, 2023 • 23min

Maximizing Profits: How to Optimize Your Ecommerce Site for Conversions | #159 Yuxin Zhu

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips and tricks for optimizing your ecommerce website for conversions.On the Show Today You’ll Learn:Optimizing a website for conversion - why is it so important?How to create a user-centered website or pageThe importance of landing pages todayShopify landing pages: how do they workHow to get started and build your first landing page using Replo Links & ResourcesWebsite:  https://www.replo.app/Insta: https://www.instagram.com/replo.app/Twitter: https://twitter.com/replohqLinkedIn: https://www.linkedin.com/in/yuxinzhu/Get access to more free resources by visiting the podcast episode page at http://bit.ly/41Pp4OeEpisode SponsorsVL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guesI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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