Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this edition of the Ecommerce Coffee Break Podcast, Raúl Galera, the Partnerships Lead at ReferralCandy, joins us to talk about inexpensive marketing tactics and the art of making Word of Mouth marketing work for you.On the Show Today You’ll Learn:Why Word of Mouth is one of the best marketing channelsWhat WOW strategies to follow in your businessThe best referral setup for your businessWhy you should pay influencers a commission only And moreLinks & ResourcesWebsite ReferralCandy & InfluencerCandy: https://www.referralcandy.com/coffeebreakShopify App Store: https://apps.shopify.com/referralcandyFacebook: https://www.facebook.com/referralcandyLinkedIn: https://www.linkedin.com/in/raulgalera/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3mtWEt2Episode SponsorsVL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.ReferralCandy’s word of mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app tI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Rakshithaa (Ria) Mahesh and Hemant Purswani, Co-Founders of appstle.com, to discuss the importance of customer retention and loyalty in the ecommerce industry, especially in the midst of an economic downturn.On the Show Today You’ll Learn:How to unlock growth with customer retention toolsThe benefits of loyalty programs for customer acquisition and retentionWhy memberships and subscriptions are so successfulWhat do you do to make your customer's life easierLinks & ResourcesWebsite: https://appstle.com/Shopify App Store: https://apps.shopify.com/subscriptions-by-appstleLinkedIn: https://www.linkedin.com/company/appstle/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3y5AXSIEpisode SponsorsVL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Mutakabbir Ahmed Tayib, Chief Marketing Officer at enhencer.com. We discuss how to maximize your website's potential with an AI algorithm that improves conversion rates through better audience targeting.On the Show Today You’ll Learn:Why it's hard to find audiences these days What you can do to improve your targetingHow much should you spend on ads for your specific productsHow much will AI take over from an e-commerce storeAnd moreLinks & ResourcesWebsite: https://enhencer.com/Shopify App Store: https://apps.shopify.com/enhencer-1LinkedIn: https://www.linkedin.com/company/enhencer/Get access to more free resources by visiting the podcast episode page at http://bit.ly/41BZLz2 Episode SponsorsVL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, Dave Rodenbaugh, the founder of Recapture.io, joins us to talk about implementing the standard playbook of emails (and why you don't need all of them at once.)On the Show Today You’ll Learn:How to implement the standard playbook of emailsHow to craft the perfect abandoned cart sequenceBest practices for A/B testing in the email flowsUnderstanding the mechanics of post-purchase emailsAnd moreLinks & ResourcesWebsite: https://recapture.ioShopify App Store: https://apps.shopify.com/recapture-abandoned-cart-and-email-marketingLinkedIn: https://www.linkedin.com/in/rodenbaugh/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3EFyhPeEpisode SponsorsVL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Duane Brown, Founder & Head of Strategy at Take Some Risk Inc. at takesomerisk.com. We talk about the three ingredients to building a profitable Shopify business.On the Show Today You’ll Learn:The three key ingredients required to establish a profitable Shopify business.Effective strategies for dividing a marketing budget across multiple channels to achieve optimal outcomes.Why relying solely on one platform is not a recommended approach.The most significant challenges that direct-to-consumer brands encounter.Insights into the importance of sales channels for emerging brands.Links & ResourcesWebsite: https://www.takesomerisk.com/LinkedIn: https://www.linkedin.com/in/duanebrown/Instagram: https://www.instagram.com/takesomerisk/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3xSOT25Episode SponsorsVL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Benigeri, Co-founder and CEO of Archive at archive.com. We talk about how to save Instagram stories, reels, and posts.On the Show Today You’ll Learn:The significance of user-generated content in modern timesTechniques for leveraging existing user-generated contentA tool for easily discovering relevant contentTips for handling copyright concernsMaximizing the potential of user-generated content for merchantsCommon mistakes and pitfalls to avoid when working with user-generated contentLinks & ResourcesWebsite: https://archive.com/Shopify App Store: https://apps.shopify.com/archive-app-ugc-instagram-stories-tiktokLinkedIn: https://www.linkedin.com/company/archive-dot-com/TikTok: https://www.tiktok.com/@archive_dot_comInstagram: https://www.instagram.com/archive_dot_com/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3ShyCx3Episode SponsorsAccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

On this episode of the Ecommerce Coffee Break Podcast, we chat with Gian Maria Gramondi, shopcircle.co's COO, about how to tackle the ecommerce challenges that 2023 will bring. We also share tips on how to leverage apps to improve your chances of success.On the Show Today You’ll Learn:What are the current market’s trendsWhat is traffic generation and how it is workingThe most crucial apps that a store should haveHow can artificial intelligence help create content for building retentionWhat's going to happen in 2023 in the marketLinks & ResourcesWebsite: https://shopcircle.co/LinkedIn: https://www.linkedin.com/company/shop-circle/Facebook: https://www.facebook.com/shopcirclecoInstagram: https://www.instagram.com/shopcircleco/Get access to more free resources by visiting the podcast episode page at https://bit.ly/3EpkjAXEpisode SponsorsAccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to nI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

You are invited to our free "Ask an Ecom Growth Expert" sessions!Don't miss out on your chance to pick the brains of our Ecommerce Growth Experts! Register for our monthly live Zoom sessions and get access to valuable insights and advice.It's free, but spaces are limited.Register Now at https://www.clauslauter.com/ask-an-ecommerce-growth-expert/ Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, we have the pleasure of speaking with Derek Videll, an accomplished entrepreneur, and social media expert. Derek is the Founder of SocialBamboo.com, Host of the Social Media Entrepreneurs Podcast, and Inventor of The Social Launch Formula. Our conversation delves into the topic of building a social media following across all platforms, offering insights and strategies for success.On the Show Today You’ll Learn: Why it is important to build your social media channelsHow to grow your social media followingThe strategy you should follow through on going from the first initial sign-up and then continuing from there.What format of content you should post the most? (Static, videos)Links & ResourcesWebsite: https://www.socialbamboo.com/Instagram: https://www.instagram.com/socialbamboo_/LinkedIn: https://www.linkedin.com/in/dvidellGet access to more free resources by visiting the podcast episode page at http://bit.ly/3YTCma7Episode SponsorsAccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Rohit Maheshwaran, Co-founder of Moda, at getmoda.io. We discuss how DTC brands can grow sustainably in 2023.On the Show Today You’ll Learn:Why is retention important for growth in 2023?Retention strategies DTC brands should adopt.Must have automations that brands can leverage for driving retentionHow can new-age platforms help in customer retention?How is Moda helping DTC e-commerce brands grow sustainably?Links & ResourcesWebsite: https://www.getmoda.ioLinkedIn: https://www.linkedin.com/company/getmodadotioFacebook: https://www.facebook.com/getmodadotioGet access to more free resources by visiting the podcast episode page at http://bit.ly/3E5AGmiEpisode SponsorsAccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/