Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Mar 26, 2024 • 25min

The Most Powerful Pricing Strategy You Are Probably Not Doing — Simeon Lukov | How to Find the Ideal Price for a Product, How to Price Your Products with AI, How to Use AI for Pricing Strategies and Competitive Analysis (#295)

In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.aiTopics discussed in this episode:How AI technology revolutionized the process of pricing optimization for businessesWhat are the key benefits of incorporating AI into pricing strategiesHow can AI technology help overcome critical errors of merchants' pricing strategiesWhat roles AI plays in optimizing pricing based on stock levelsLinks & ResourcesWebsite: https://dynamicpricing.ai/Shopify App Store: https://apps.shopify.com/dynamicpricing-aiLinkedIn: https://www.linkedin.com/company/dynamic-pricing-ltd/LinkedIn: https://www.linkedin.com/in/simeonlukov/Instagram: https://www.instagram.com/simeon.lukov/Get access to more free resources by visiting the podcast episode page att.ly/PBaDmSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 21, 2024 • 25min

Engage & Convert: Turn Customers into Superfans with Quizzes — Lindsay Kolinsky | How to Incentivize Loyalty with Rewards and Referrals, Ways to Use Quizzes, Surveys, and Reviews to Make Shopping More Personalized, How to Plan a Quiz to Guide Customers

From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io.Topics discussed in this episode:What are ways brands can use quizzes, surveys, and reviews to make shopping more personalizedWhat are the benefits of a single customer profile merging quiz, review, and survey dataHow do referrals, reviews, and loyalty programs help businesses in acquiring and retaining customersWhat role does transparency and incentivization play in data privacy concernsLinks & ResourcesWebsite: https://okendo.io/Shopify App Store: https://apps.shopify.com/okendo-reviewsLinkedIn: https://www.linkedin.com/company/okendo/X (former twitter): https://twitter.com/GetOkendoGet access to more free resources by visiting the podcast episode page att.ly/rnjgG Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 19, 2024 • 26min

How to Scale Your E-Commerce Business: Navigating Operations, Metrics, and Technology — Tahar Ouhrouche | Drawbacks of Running an Ecommerce Business with Spreadsheet, Challenges of Traditional ERP Systems for Ecommerce Businesses (#294)

In this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.comTopics discussed in this episode:What challenges do small to medium ecommerce businesses face when growingHow Xero and QuickBooks Online integration assist ecommerce businesses with accounting challengesWhat are the challenges with using traditional ERPsWhat are the drawbacks of running an ecommerce business using spreadsheetsLinks & ResourcesWebsite: https://qoblex.com/shopify/Shopify App Store: https://apps.shopify.com/stock-buyLinkedIn: https://no.linkedin.com/company/qoblexX/Twitter: https://twitter.com/qoblexGet access to more free resources by visiting the podcast episode page athttps://tinyurl.com/yc29w387Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 18, 2024 • 31min

How to Reach 8-Figures with Ecommerce — Talal Abulshamat | How to Achieve Product-market Fit, Why Omnichannel is Crucial for Reaching Eight Figures, Why Diversifying Advertising is Important, Why Focusing on Logistics and Service is Important (#293)

In this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and retention tactics. Our featured guest on the show is Talal Abulshamat, founder of TAS Digital Agency at tas-digital.comTopics discussed in this episode:How new ecommerce brands can ensure their product has a strong market fitWhat challenges arise when transitioning warehousing operations for businessesHow personalized videos and other content help small businesses gain customer trustEffective omni-channel strategies to reach seven or eight figures.Links & ResourcesWebsite: https://www.tas-digital.com/LinkedIn: https://www.linkedin.com/in/talalabulshamat/Instagram: https://www.instagram.com/talal.digital/Get access to more free resources by visiting the podcast episode page att.ly/7iKTfSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 14, 2024 • 23min

10 Shopify Automation Tips You Need Now — Joe Lannen | Key Automation Strategies for Shopify Merchants, Risks and Benefits of Outsourcing or Automating Tasks, Why Automation and Optimization Reduce the Risk of Fraud and Chargebacks

From the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder of orderautomator.com.Topics discussed in this episode:What key automation strategies streamline Shopify merchants' operationsHow affiliate integration boost automated traffic and salesWhat potential risks and benefits come with outsourcing or automating tasksHow automation and optimization reduces fraud and chargeback risks in ecommerceLinks & ResourcesWebsite: https://orderautomator.com/Shopify App Store: https://apps.shopify.com/order-automatorGet access to more free resources by visiting the podcast episode page att.ly/3qP6sSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 13, 2024 • 27min

How to Use an AI-Enabled Marketing Advisor for Growth on Autopilot — Kiyan Foroughi | How Brands can Benefit from Using AI, How AI Assistants can Help with Marketing, How AI Generates Ads, Emails, Videos, How AI Learns from Feedback (292)

In this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com.Topics discussed in this episode:How young brands benefit from using AI to drive customer growth and retentionThe benefits  of Needle using AI to analyze dataHow AI marketing assistants can help challenges faced by small businessesHow businesses can embrace taking calculated bets using AI marketing assistanceLinks & ResourcesWebsite: https://www.askneedle.com/Instagram: https://www.instagram.com/askneedle/Facebook: https://www.facebook.com/askneedleaiLinkedIn: https://www.linkedin.com/in/kiyanforoughi/Get access to more free resources by visiting the podcast episode page att.ly/gM6hQ Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 11, 2024 • 25min

5 Must-Try Shopify Styling Tips for Conversions — Brandon Landgraff | How to Use Heat Maps and Screen Recordings, Why Shortening Text Boosts Conversions, The Benefits of Sticky Navigation, Why Color Psychology is Important (#291)

In this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a web designer, app developer, and Shopify expert.Topics discussed in this episode:The importance of color psychology when customizing themes for better conversion ratesHow heat maps and screen recordings enhance user behavior understandingWhat benefits come with using sticky navigation on your websiteHow can shortening text boost conversionsLinks & ResourcesWebsite: https://flexiblocks.app/Shopify App Store: https://apps.shopify.com/flexi-theme-sectionLinkedIn: https://www.linkedin.com/in/brandon-landgraff/Get access to more free resources by visiting the podcast episode page att.ly/RyvBt Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 6, 2024 • 16min

Bookkeeping Made Easier: Stress-Free Solution — Nathan Hirsch | Specific Challenges of Ecommerce Bookkeeping, How Tailored Financial Reports Benefit Ecommerce Businesses, The Significance of Understanding Your Numbers

From the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch, founder and CEO at ecombalance.comTopics discussed in this episode:What is the significance of understanding the numbers in your businessHow tailored financial reports can benefit ecommerce businessesWhat specific challenges do ecommerce bookkeepers need to be aware ofHow business owners should use separate bank accounts for personal and business financesLinks & ResourcesWebsite: https://ecombalance.com/LinkedIn: https://www.linkedin.com/company/ecombalanceTwitter: https://twitter.com/EcomBalanceGet access to more free resources by visiting the podcast episode page att.ly/OjQwL Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 5, 2024 • 29min

What You Must Know About the Evolution of Ecommerce In 2024 — Jayesh Mori | Why Brands Must Offer Customized Customer Experiences, Generational Gaps in Online Shopping, Why Fast Websites Sell More, Benefits of Headless Ecommerce (#290)

In this podcast episode, we discuss what businesses should know about eCommerce changes in 2024. Our featured guest on the show is Jayesh Mori, CEO at Experro.com.Topics discussed in this episode:What differences exist in online shopping preferences across generationsWhy it's crucial for brands to provide tailored experiences to their customersWhat limits do platforms like Shopify face in personalizing ecommerce experiencesHow  the speed of an ecommerce website contribute to its conversion ratesLinks & ResourcesWebsite: https://www.experro.com/LinkedIn: https://www.linkedin.com/in/jayeshmori/Facebook: https://www.facebook.com/ExperroDXP/X/Twitter: https://twitter.com/ExperroDxpGet access to more free resources by visiting the podcast episode page att.ly/gTSwHSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 4, 2024 • 29min

How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)

In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.comTopics discussed in this episode:How "try before you buy" impacts the ecommerce worldWhat's the value in giving online shoppers a trial period for ordered productsHow does the "try before you buy" model impact conversion ratesWhat measures are implemented to remind shoppers about their trial periodsLinks & ResourcesWebsite: https://www.trynow.com/Shopify App Store: https://apps.shopify.com/trynowLinkedIn: https://www.linkedin.com/in/benjamin-davis-1010a821/X/Twitter: https://twitter.com/trynowusaGet access to more free resources by visiting the podcast episode page att.ly/V-tqWSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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