Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
Mentioned books
Apr 22, 2024 • 26min
How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer Service, Unlocking Growth in European Ecommerce (#301)
In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.comTopics discussed in this episode:What hurdles do US ecommerce firms encounter when entering EuropeWhy handling European language and culture in customer service is crucialWhat rules must US businesses follow before selling in EuropeWhat industries or niches are currently thriving in European ecommerceLinks & ResourcesWebsite: https://www.salesupply.com/expandingtoeurope/LinkedIn: https://www.linkedin.com/in/bj%C3%B6rn-van-brakel-msc-3b3411111/Get access to more free resources by visiting the podcast episode page att.ly/nKykcSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Apr 17, 2024 • 25min
Insider Tips: The ULTIMATE Guide to Product Sourcing for Beginners — Brendan Elias | How to Choose the Right Product, Why Merchants Should Avoid Complicated Items, Key Considerations for Selecting Products, Step-by-step Process of Sourcing from China
In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com.Topics discussed in this episode:How can merchants check if there's enough demand for their product What mistakes do new online sellers make when sourcing productsHow can ecommerce owners avoid scams when sourcing internationally How inspecting products before paying suppliers helps reduce risksLinks & ResourcesWebsite: https://atozformula.com/LinkedIn: https://www.linkedin.com/in/brendan-elias-37a3b622/Facebook: https://www.facebook.com/atozformulaTwitter: https://twitter.com/brendanisonlineGet access to more free resources by visiting the podcast episode page att.ly/P2LHxSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Apr 16, 2024 • 12min
From Zero to 300 Episodes - Channel & Life Update
In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans. Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes.Topics discussed in this episode:How AI tools enhances reach and efficiency of content creation for a podcastClaus invites questions for a listener Q&A sessionImproving presence on YouTubeWhy the weekly newsletter, curated from 50 sources, is a valuable resource for viewers and listeners.Links & ResourcesWebsite: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://twitter.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the podcast episode page athttps://t.ly/qqAzqSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Apr 15, 2024 • 30min
Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#299)
In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.Topics discussed in this episode:The Importance of Brand Protection in a Competitive MarketHow Strong Trademarks Increase Business ValueWhy Trademark Protection is Essential for Online StartupsWhen to Trademark Your Business NameLinks & ResourcesWebsite: https://laredo-branding.com/en/about-guido-laredo/LinkedIn: https://www.linkedin.com/in/guidolaredo/Get access to more free resources by visiting the podcast episode page att.ly/NJ8JX Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Apr 10, 2024 • 24min
Payment Optimization Tactics That Could Save Your Online Business Thousands — Matthew Rej | How Payments Work in the Online Shopping World, How to Switch to a Different Payment Gateway Provider, How to Optimize Your Payment Gateway Cost Structure
Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.comTopics discussed in this episode:What misconceptions online merchants have about credit card processing feesHow merchants can tell if they're paying too much for credit card transactionsWhat are of the hidden costs associated with credit card processingWhat factors should eCommerce businesses consider when changing payment gateways.Links & ResourcesWebsite: https://www.merchantcostconsulting.comLinkedIn: https://www.linkedin.com/company/merchant-cost-consulting/Twitter: https://twitter.com/MCCSavingsGet access to more free resources by visiting the podcast episode page att.ly/Xp7q-Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Apr 9, 2024 • 36min
Discovered: Amazon Toolkit Growth Hacks You're NOT Using — Jenna Lieber | How to Use Amazon Built-in Tools to Grow Your Brand, Amazon Creator Connections: What It Is, How To Use It, Why Amazon Advertising is Getting Better with New Features and AI (#298)
In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.comTopics discussed in this episode:How sellers manage Prime Day sales without discounts using coupons and Prime dealsWhat Amazon's Creator Connections program is and how does it benefit sellersHow Amazon sellers reuse content while complying across listings & storefrontsWhat impact does posting frequency on Amazon have on listing dominanceLinks & ResourcesWebsite: https://www.turnkeyproductmanagement.com/LinkedIn: https://www.linkedin.com/company/turnkey-product-managementFacebook: https://www.facebook.com/TurnkeyProductManagement/Instagram: https://www.instagram.com/turnkeyproductmanagement/Get access to more free resources by visiting the podcast episode page att.ly/GW6UwSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Apr 8, 2024 • 27min
From Data to Direction: How to use AI-Driven Analytics for Ecommerce Growth — Brian Warrick | The Impact of AI-driven Analytics on Shopping Experiences, How AI can provide Instant Revenue Insights, Why AI Won't Replace Marketing And Analysts (#297)
In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com.Topics discussed in this episode:How is AI changing ecommerce in digital marketing and revenue growthWhat impact AI-driven analytics has on content production and shopping experiencesHow can AI offer instant insights into revenue streamsWhat's the importance of data in ecommerce and how to handle it effectivelyLinks & ResourcesWebsite: https://baresquare.com/LinkedIn: https://www.linkedin.com/company/baresquare/LinkedIn: https://www.linkedin.com/in/brian-warrick/X/Twitter: https://twitter.com/baresquareGet access to more free resources by visiting the podcast episode page att.ly/nAcN6Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Apr 3, 2024 • 22min
How to Automate and Optimize Shopify Dropshipping — Travis Mariea | The Advantages of Dropshipping and its Evolution, How Trending Niche Markets Influence Dropshipping, How to Manage Complex Dropshipping Logistics
In this discussion, Travis Mariea, CEO of flxpoint.com, shares his insights on the evolution and viability of dropshipping. He highlights the benefits of automation in managing complex logistics and order fulfillment. Travis explains how influencer-driven trends are reshaping niche markets and impacting consumer choices. The conversation dives into the challenges of integrating dropshipping into existing e-commerce setups, emphasizing the need for specialized software and seamless vendor collaboration.
Apr 2, 2024 • 26min
Secure Sales Without Losing Buyers. Shopify Deposits and Partial Payments Made Simple — Diana Birsan | Why Deposits Increase Sales, How to Set Up Partial Payments on Shopify, Why Deposits Aid Production Sustainability (#296)
In this podcast episode, we discuss partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io.Topics discussed in this episode:How the pandemic shifted partial payment norms for Shopify usersWhat challenges arose in creating the partial payment solutionHow deposits aid production sustainability effortsWhat's involved in setting up deposits and partial payments on ShopifyLinks & ResourcesWebsite: https://getdownpay.com/Shopify App Store: https://apps.shopify.com/downpayLinkedIn: https://www.linkedin.com/in/dianabirsan/Get access to more free resources by visiting the podcast episode page att.ly/lHIyxSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Mar 27, 2024 • 26min
Data Feed Optimization For Beginners — Jacques Van Der Wilt | How to Fix Product Feed Issues, Why Merchants Struggle with Product Data Feeds, How Data Feed Optimization Affects Conversions, How to Optimize Product Data for Advertising Campaigns
Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions.Topics discussed in this episode:How does data feed optimization impact pay per click conversionsWhat challenges do merchants face managing product data feeds for adsHow Data Feed Watch aids in optimizing product data for advertising campaignsWhat other advertising channels do merchants rely on besides GoogleLinks & ResourcesWebsite: https://www.datafeedwatch.com/Shopify App Store: https://apps.shopify.com/datafeedwatchLinkedIn: https://www.linkedin.com/in/vanderwilt/Twitter: https://twitter.com/jvdwiltGet access to more free resources by visiting the podcast episode page att.ly/k2tHoSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
