Embodied CEO

Emily Hirsh
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Oct 17, 2019 • 15min

117- Warming Up Your Audience For Launches

The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally CRUSH their launch goals, especially compared with the business owners who don't. So, in this episode I'm sharing a variety of tried-and-true strategies for warming up your audience before, during, and after the launch.
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Oct 15, 2019 • 21min

116- Protecting Your Time + Energy As A CEO

Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… but, we need to start! Because it's not as 'pretty' as growing past your first $100K. In this episode, I'm talking about the importance of protecting your time+energy as CEO of your company, so you can get comfortable in the (inevitable) discomfort that comes with real growth.
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Oct 10, 2019 • 20min

115- Facebook Apocalypse + Account Shut Downs

I'm diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what Facebook likes + how you can build trust with the company. Social media companies are getting smarter. If you think you're going to outsmart Facebook and Instagram… you're not. Tune into this episode for all the do's + don'ts for Facebook ad approval.
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Oct 8, 2019 • 16min

114- Behind-The-Scenes: Team Hirsh Launch Planning

I'm detailing our behind-the-scenes launch prep for the second round of IGNITE. Of course, I use The Hirsh Process in my business, too - so you'll get those details right here!
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Oct 3, 2019 • 14min

113- Marketing Is Often About Pivoting + Adjusting

Goal-breaking ads are NOT the result of finding the best audiences, using the latest 'ninja' strategies, and knowing the best technique… Those things help, of course! Otherwise I wouldn't have a company. But really, the foundation of any good marketing strategy is the *skill* behind pivoting + adjusting to meet your end goal.
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Oct 1, 2019 • 16min

112- Treat All Your Business Relationships This Way

Not every CEO is a good leader - but it's a skill you can learn! And in this episode, I'm detailing one of the most important leadership lessons I've learned: Every business relationship should be a collaboration (not a one-way street).
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Sep 26, 2019 • 14min

111- A Mistake People Are Making Tracking Ad Results

Tracking your immediate results is one thing (i.e. what's happened in one week?). But tracking long-term + cross-checking with third party systems is where you'll find the goldmine of information. In this episode, I'll explain 2 ways we do this at Hirsh Marketing.
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Sep 24, 2019 • 15min

110- People Don't Pay For Information, They Pay For Results

You can find basically anything on the internet at this point. And yet, your followers read your emails, and ask you questions, and buy your courses... Why? Because people aren't paying you for information! They're paying for the results you advertise + the experience you offer.
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Sep 19, 2019 • 16min

109- When + Why You Need A Marketing Team

There comes a point in business when you're ready to hire out your marketing - but when? And how do you know when you're ready? I'll answer that question, plus dive into details about the major difference between hiring a TEAM + hiring an ads manager.
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Sep 17, 2019 • 29min

108- Life Behind-The-Scenes Of Growing A Multimillion Dollar Business

In my longest podcast episode to-date (30 minutes!), I'm taking you behind-the-scenes of my day-to-day life + business, to explain how I "balance" a full work schedule + quality family time, why I run my household like I run my business, and the most important things I do every day to enjoy BOTH success + happiness.

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