Embodied CEO

Emily Hirsh
undefined
Nov 21, 2019 • 21min

127- Why I (Pretty Much) Quit My Personal Social Media

I've been off social media for 1 month now, and I've never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media... ) - but it's high-time for change. Tune in for the results of my month-long experiment, plus how my team's strategizing real, genuine visibility online now…
undefined
Nov 19, 2019 • 19min

126- Stop Buying Into The Marketing Noise

There's a lot of talk about the "Next Best Thing!" in marketing. And you'll notice, it's different depending on who you're talking to (and what they're selling). If you're feeling stuck, confused, and overwhelmed with all the 'noise,' please know that you're in good company. But, here's what to do first: STOP listening to what's working for everyone else! What's 'working' in 2020 is custom-built marketing strategy! Tune in for the details.
undefined
Nov 14, 2019 • 18min

125- The Big Problem With An In-House Ads Team

There's a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. But honestly, I think this will change in 2020… In this episode, I'm detailing the 2 big companies that recently hired my team (after years of in-house marketing experience!) + diving into the pros/cons of in-house teams v agencies.
undefined
Nov 12, 2019 • 16min

124- Everyone Has A Funnel

Everyone has a funnel, because a "funnel" is just a customer's journey to buying something. If you have a business and sell something online, you have a funnel. (Even if it's as simple as "go to my website + make a purchase," that's your funnel!) In this episode I'm explaining why this is VITAL to understand when you're creating or optimizing your marketing plan.
undefined
Nov 9, 2019 • 17min

123- Why I Doubled My Team's Paid Vacation Time

I used to expect my team to work basically all the time… like me. But, I learned the hard way - that's actually to my company's detriment. In this episode I'm detailing my "lessons learned" about time off, how we're replacing 'sick' days with 'wellness' days, and why doubling my team's paid vacation time costs less money!
undefined
Nov 5, 2019 • 16min

122- The #1 Weakness Of Most Entrepreneurs + Marketers

Your 'brand new idea' or this 'once-in-a-lifetime opportunity' might feel like the next best thing, but watch out. If you keep following every good idea + saying 'yes' to every single opportunity… the success you're building now will fall apart. (Really, I've seen it happen too many times.) Because, scattering your focus stalls (or completely STOPS) your growth. Tune into this episode for a few examples you might relate with, plus how to avoid the scatter-brained trap!
undefined
Oct 31, 2019 • 16min

121- What Going On Vacation Will Teach You About Your Business

Taking a week-long vacation to write my book helped me realize the areas in my company where I'm acting as a bottleneck. And you never want to be a bottleneck in your company! In this episode I'm digesting my takeaways from my five days away from work + the major gap in my company this helped illuminate.
undefined
Oct 29, 2019 • 15min

120- Why You Can't Market Just Anything

There's an old saying in the marketing world, "With good marketing, you can sell anything!" And here's my 15-minute speech about why that's WRONG. Yes, you can market a bad product or service for a limited time - but eventually, people will find out + your business will take a dive.
undefined
Oct 24, 2019 • 19min

119- How I Wrote A Book In 2.5 Days

I wrote a book within 2.5 days on a quick trip to Hawaii! And this episode is all about HOW, the pre-planning that made it possible, the immense number of snacks required, and the advice I'd give anyone with a book-writing dream!
undefined
Oct 22, 2019 • 16min

118- The Customer Is Not Always Right

You are the expert - not your client or customer. That's why you have a job! That's why people hire you. So no, your customer is NOT always right. If she knew how to do the thing you know how to do, she wouldn't spend money for your product/service/coaching. Which means, it's your J.O.B. to own what you do + how you do it.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app