Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Dec 26, 2019 • 17min
137- Don't Ignore Your Nurturing + Retention
Before you get too far into planning your "2020 business goals," I want to remind you… Don't forget to nurture those leads you bring in (and therefore keep them around long-term!). It's a massive mistake to focus ONLY on your front-end marketing + sales… if you don't also plan out what happens after. In this episode I'll explain how high-quality delivery leads to higher quality referrals (+and why that matters more in 2020!) For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-137
Dec 24, 2019 • 16min
136- The Microwebinar Strategy
The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. But then, how do you provide enough "nurturing" to build a relationship? Enter: The Microwebinar. This is a great high-ticket funnel strategy that we've tested for clients and for my own business. And in this episode, I'll explain what it is, how to set it up, and why it works better. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-136
Dec 19, 2019 • 19min
135- The Huge Epiphany I Had Managing My Team
In 4+ years in business, I've struggled to really outsource marketing from myself… because "nobody can do it like me," right? WRONG. And in this episode I'll explain why, plus how that silly sentence is always to our detriment. Tune in for more about how I tore apart my marketing team to create a new one, plus the light-bulb moment that changed the game.
Dec 17, 2019 • 15min
134- Simplifying + Connecting Everything In Your Marketing
If you ask me about the 2020 goals for my business, all I have to say is… I want to simplify everything + make it even better! Here's what I mean: Last month I broke everything in my internal marketing department + re-built it. And this episode is all about how I CONNECTED every piece of my marketing to SIMPLIFY my business in the new year! Tune in for an inside look at Hirsh Marketing in action (+how this can help you plan better in 2020).
Dec 12, 2019 • 18min
133- The Importance Of Listening To Your Customer + Audience
The foundation to any successful marketing strategy is… listening to YOUR customer (and responding to the feedback). That's how I've built my company to multi-millions in revenue with a client roster that serves some of the biggest names in the industry. And it's why we recommend custom strategy for every business. (Cookie cutter marketing doesn't know what your customers need - but YOU CAN.) Tune into this episode for more about what propelled my business growth + how you can create a business that genuinely connects with your audience.
Dec 10, 2019 • 18min
132- Seasons in Business
No one tells you that business has both… seasons of growth + hard seasons where you need to recalibrate (where you're NOT hitting $$ goals maybe). The "rough" seasons are way less fun, and if you're not prepared they can take you down. But actually, I consider them a gift. In this episode I'll explain why, plus - the moment I realized I was building an unprofitable business, why I dipped into our business savings to make payroll this year, and how I've been transparent with my team through it all.
Dec 5, 2019 • 14min
131- The Difference Between Cold, Warm, And Hot Traffic
You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I'll explain specific marketing strategies for each "type" of traffic, how each one relates to a step in The Hirsh Process, and a common MISTAKE you can easily avoid.
Dec 3, 2019 • 17min
130- The Danger Of Listening To People Who Teach Marketing One Way
It seems simple to replicate what works for someone else, but let me offer a few words of caution… There's a real danger to following the advice of even the most successful business owners - especially if their business is different from yours (or they're at a completely different level). In this episode I'm taking you through a real life conversation about how to determine whether to take the advice… or not.
Nov 29, 2019 • 17min
129- Marketing Simplified: The Rule of One
Marketing is not as complex as people say. Here's a simpler way to think through your marketing… especially if you're making less than $1M in revenue. I'm talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year! Tune into this episode for why that's vital to your growth past your first million dollars (+why you're NOT the exception to the rule!).
Nov 26, 2019 • 14min
128- The Danger Of Having Too Many Affiliates
Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that's still A LOT of affiliates.) We learned a hard lesson about what this means for you ad costs… and sales revenue.
