Embodied CEO

Emily Hirsh
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Apr 28, 2020 • 15min

176 - Your CFO Shouldn't Be The Only One Who Knows Your Numbers

I'm noticing lots of successful entrepreneurs realize for the first time… They really don't know their numbers! (If this is you, please know this does NOT make you "bad" at business! But also, consider this your wake-up call.) In this episode, I'll breakdown the reasons why your accountant should NOT call the shots right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-176
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Apr 23, 2020 • 21min

175 - Tips On Running Your Team & Business Online

With so many people bringing their business online, I've received a lot of questions about how I run my team of 20+ employees virtually… This episode answers a few of those questions (+shares my biggest piece of advice for everyone!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-175
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Apr 21, 2020 • 19min

174 - Test, Refine, Repeat

Curious about the experience of being a Hirsh Marketing client? In this episode, I'm sharing a behind-the-scenes look at The Hirsh Process in action, using our microwebinar-to-application funnel. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-174
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Apr 16, 2020 • 22min

173 - Why You Can't Automate Everything

There's a lot of hype around automated content… because it's an incredible time-saver, especially before you have a support team. But you can't automate everything, all the time! In this episode, I'll explain the ways my company incorporates BOTH pre-scheduled content and personal, customized content (in marketing + delivery of our product). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-173
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Apr 14, 2020 • 18min

172 - From Wanting To Pause Ads To 284% Return On Ad Spend

When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, right? (Or less risky.) But today, I'm sharing a real-life story (from a Hirsh client!) to explain why that's the worst mistake you can make right now + highlighting one of our clients who went from wanting to turn off ads to getting $0.79 leads + 284% ROAS! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-172
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Apr 9, 2020 • 18min

171 - Giving And Receiving Feedback As A Leader

Feedback (positive + negative!) from your Team is vital to your success. And if you want QUALITY feedback from the people you're paying… You have to ask for it, over and over again - in an environment that's safe, supportive, and receptive. In this episode I'll explain the epiphany I had around "how" to best ask for feedback in a way that invites real, honest answers. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-171
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Apr 7, 2020 • 14min

170 - Using Content In The Sales Step Of Your Funnel

Most advertisers (including my team) use standard retargeting ads… But in this episode, I'll show you how we're using podcast content to retarget potential clients back to their unfinished applications - with huge success! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-170
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Apr 2, 2020 • 18min

169 - Warming Up For A Launch

There's one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The "pre-launch" is essentially a warm-up to your actual launch. And in this episode, I'll explain why it's vital, what it includes, and how to maximize its potential. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-169
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Mar 31, 2020 • 13min

168 - Strategy For A Newer Ad Account

If you're just starting to run ads on Facebook, you don't have a lot of pixel data to lean into - meaning, Facebook is still learning how to optimize your account, right? In this episode I'll share a *trick* we use to speed up the process - AND an important caveat. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-168
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Mar 26, 2020 • 20min

167 - Reporting Transparency

The #1 thing people get wrong with ads is… REPORTING. Because, it's actually really hard to get accurate reports to explain exactly what happens to your leads - through the whole funnel. In this episode, I'm going deep into our brand NEW system for reporting all the data, including a detailed description of our incredible (I mean, literally INCREDIBLE, all-inclusive, best-of-the-best) spreadsheet…. Tune in for how YOU can get access a.s.a.p.! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-167

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