Embodied CEO

Emily Hirsh
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Mar 24, 2020 • 23min

166 - Special Edition 7 - The 5 Crucial Tactics During Scary Economic Times

Welcome to the final episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode I'm sharing 5 things you can do RIGHT NOW to support your business (+how I'm personally doing each of these, too). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-166
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Mar 23, 2020 • 19min

165 - Special Edition 6 - How To Leverage This Time If Sales Are Down

Welcome to the sixth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'm sharing 3 ways you can leverage a non-growth season (if your sales are taking a hit), PLUS… Why now is the time to OVER-deliver to your audience What it means to have a non-growth month (or several) And how you can hang in there with a long-game strategy For complete show notes, visit - www.hirshmarketing.com/podcast-episode-165
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Mar 22, 2020 • 18min

164 - Special Edition 5 - How To Serve Your Community + Still Make Money During Crisis

Welcome to the fifth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… The absolute WORST thing you can do right now (+what to do instead) What to do if you've NEVER marketed anything to anyone… but want to start! PLUS, exact examples of how we're helping our clients make this pivot For complete show notes, visit - www.hirshmarketing.com/podcast-episode-164
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Mar 21, 2020 • 24min

163 - Special Edition 4 - Leadership In Chaos

Welcome to the fourth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… The most important thing you can do right now as a leader Exactly what I'm doing to lead my team, my clients, and my community And how I'm staying grounded (i.e. how I'm focused on what I *can* control) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-163
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Mar 20, 2020 • 17min

162 - Special Edition 3 - Following Data Vs Emotions

Welcome to the third episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll share… Exactly what numbers you should be tracking first, second, third (+what they mean) Where to start if you've never tracked numbers before And how to simplify your decision-making, now and in the future For complete show notes, visit - www.hirshmarketing.com/podcast-episode-162
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Mar 19, 2020 • 20min

161 - Special Edition 2 - Marketing During A Time Of Panic

Welcome to the second episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll explain… How to make rational, smart decisions with your marketing Why you have the *opportunity* to show up for your audience And why it's OKAY to continue selling your products + services! Tune in for my advice, best tips, and all the "how to's" you're looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-161
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Mar 18, 2020 • 26min

160 - Special Edition 1 - The Importance Of Being Able To Pivot & Adjust

Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll explain exactly what I'm doing to support my clients, customers, and team members, PLUS… How to CONNECT with your audience during a worldwide pandemic Where to put your energy first, second, and third And when to sit tight… and when to PIVOT quickly Tune in for my advice, best tips, and all the "how to's" you're looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-160
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Mar 12, 2020 • 20min

159 - Don't "Change Everything" If Something Isn't Working

When things aren't working (in life or business!), sometimes our "best" solution in the biggest, most emotional moments is to throw everything away and start afresh. But, that's not always (maybe even usually) the best idea. In this episode, I'm sharing the story behind how I nearly quit my company to start from scratch, plus what you can do when you feel like jumping ship (and of course, what this means for your marketing!). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-159
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Mar 10, 2020 • 19min

158 - Why Authentic Marketing Will Make Or Break You

This is a reminder for me and for everyone else… DO NOT mold yourself into something you were never meant to become. Stretch yourself, yes. Get out of your comfort zone, yes. But don't forget who you are! Don't drop everything you're doing (everything you want to do) because so-and-so is doing something else that's working "better." In this episode I'll explain why there's no one way to build a business + what you can do to build marketing strategies that are AUTHENTIC to who you are. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-158
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Mar 5, 2020 • 22min

157 - Why Being More Specific In Your Communication Matters

Miscommunication happens when you're not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your marketing. Whenever you talk about something that you understand as an expert, you have to be conscious that your audience (whether that's your team, your family, or your ICA) does not know what you know. So consider, how can you be more specific? In this episode I'll explain how I'm offering more specific critical feedback + praise to my team, plus what this means for your marketing plan. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-157

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