

The Future Report
McCrindle
A podcast hosted by social research company, McCrindle, for anyone curious about the future. Each episode we'll discuss what's going on in the world, and what our research tells us will happen in the future.
Episodes
Mentioned books

May 21, 2024 • 25min
Introducing Gen Beta with Mark McCrindle
The year 2025 marks not only the middle of the 2020s as a decade, but the beginning of a whole new generation of people.
That’s right - from 2025 we will welcome Generation Beta into the world.
Although people of this generation haven’t even been born yet, we can predict some things about them based on the context that will surround them.
In today's episode, our host, Ashley Fell, sits down with McCrindle's Founder and Principal, Mark McCrindle, to introduce this new generation.

May 14, 2024 • 36min
Three secrets to public speaking success with Ashley Fell
It is not uncommon for people to fear public speaking.
Yet it is an important skill to hone.
In today's episode, our podcast producer, Holly Schaaf, sits down with podcast host and professional speaker, Ashley Fell, as she shares some of her top public speaking tips.

May 7, 2024 • 25min
Cranes and what they tell us about society with Geoff Brailey
At McCrindle, we are fascinated by people, including how they live, work, shop and engage with the world around them.
One data set that reveals a lot about the living aspect is the RLB Crane Index, as it tells us a fair bit about where people live, why they choose to live in the places they do and a look into where growth areas are.
In today's episode, our host, Ashley Fell, sits down with McCrindle's Director of Solutions (and McCrindle's Director of Cranes effectively!), Geoff Brailey, to discuss these insights.

Apr 30, 2024 • 38min
The pros and cons of generational analysis with Sophie Renton
Welcome back to another season of The Future Report podcast!
At McCrindle, we love to talk about people in generations. Every time we conduct a study, it is the first place we go to see differences in responses.
We believe in it.
However, we also think it is important to consider the downsides or challenges of categorising individuals into generations.
In today's episode, our host, Ashley Fell, sits down with
McCrindle’s Managing Director, Sophie Renton, to explore and discuss the pros and cons of generational analysis.

Mar 26, 2024 • 25min
The challenge of engaging future donors with Sophie Renton
The not-for-profit sector is a vital part of our communities. They support those in need, serve communities and shape nations.
In today's episode, our host, Ashley Fell, sits down with social researcher and McCrindle's Managing Director, Sophie Renton, to discuss the insights from our latest not-for-profit report, exploring how, where, and why people give to charities.

Mar 19, 2024 • 34min
How community and the role of grandparents has changed with Ashley Fell
Our Trends of 2024 tell a story of shifting perceptions, technological innovation, generational changes, and ultimately the unfolding future.
In today's episode, our guest host, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to explore two of our top trends for 2024 - community redefined and the grandparent economy.

Mar 12, 2024 • 25min
The future of the not-for-profit sector with Sophie Renton
For decades, charities have been making an impact and caring for those in need. The operating environment for organisations, however, is
increasingly complex. Organisations are navigating technological change, tightening regulations and reporting, demographic and generational change, as well as rising cost-of-living pressures, which are altering the giving landscape. Understanding the psyche of donors, therefore, is critical to ensuring sustainability and future impact.
In today's episode, our host, Ashley Fell, sits down with social researcher and author of our recent NFP report, Sophie Renton, to discuss the insights from this latest publication.
You can also register for the virtual event on these insights here: https://mccrindle.com.au/resource/event/2024-nfp-trends-virtual-event/

Mar 5, 2024 • 31min
Alpha impact with Ashley Fell
In today's episode, our guest host, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to discuss some reflections on their recent trip to the U.S.A., particularly surrounding conferences post-pandemic and the ever-growing recognition of Generation Alpha's impacts.

Feb 27, 2024 • 32min
Real environment and growth reckoning with Grant Dusting
Our team at McCrindle have formulated some predictions around the top trends set to shape the year ahead. From demographic changes to economic trends, technological transformations and generational insights. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to unpack two trends in particular - real environment and the growth reckoning.

Feb 20, 2024 • 22min
Top trends of 2024; From AI to Alpha with Grant Dusting
As we look ahead to 2024, we have formulated some predictions around the top trends set to shape the year ahead. From demographic changes to economic trends, technological transformations and generational insights.
In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to discuss four of these fresh insights.


