Welcome back to another season of The Future Report podcast!
At McCrindle, we love to talk about people in generations. Every time we conduct a study, it is the first place we go to see differences in responses.
We believe in it.
However, we also think it is important to consider the downsides or challenges of categorising individuals into generations.
In today's episode, our host, Ashley Fell, sits down with
McCrindle’s Managing Director, Sophie Renton, to explore and discuss the pros and cons of generational analysis.