The Future Report

In an era defined by rapid technological advancements and global shifts, conferences and gatherings are undergoing significant transformations. From changing audience dynamics to the integration of human-centric technology, the future of conferences and events is marked by innovation, inclusivity, and purpose. In this episode our host, Ashley Fell, sits down with Mark McCrindle to explore the key trends influencing conferences and events.

In 2024, the world of work is undergoing a profound transformation, with businesses grappling with the intricate balance of hybrid work, remote setups, and traditional office routines. It's not just about the logistics anymore; it's about the profound implications of where we choose to work. In today's episode, our host, Ashley Fell, sits down with social researcher, Mark McCrindle, to delve into the concept of 'Superiofficey' - an emerging trend reflecting the perceived superiority attached to being physically present in the workplace - and unpack the nuances of this phenomenon to ultimately shed light on the benefits and challenges of different work modes.

As 2023 draws to a close, it’s worth taking the time to reflect on the year that has been. From demographic changes to social trends, consumer shifts, and technology trends. In today’s episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to reflect on the year that was 2023.

Consumers today want to have a positive impact with their money and purchases. So, how does this translate to behaviour, especially when it comes to fashion? In today’s episode, our host, Ashley Fell, sits down with McCrindle's Research Strategist, Jason Authers, to unravel the complex relationship Australians have with ethical fashion, as highlighted in the Baptist World Aid Australian Ethical Consumer report. 

Since the pandemic, we have entered a new world of work. Many people, whose place of employment permit it, now work in a hybrid model – a mix of time spent in the workplace and remotely or at home. While the hybrid model has many benefits, a recent study of ours has unveiled some of the interesting trends that have emerged from it. In today's episode, our host, Ashley Fell, sits down with McCrindle's media research specialist, Anna Colthrope, to discuss these insights.

Workplace tenure, or how long someone stays in a workplace, is a big issue for leaders today. Especially because the average tenure of an Australian worker currently sits at around 2 years and 9 months. However, not all of us fit into these statistics! In today's episode, our podcast producer, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to delve into her own career journey and offer some advice and insight as she has just recently celebrated 10 years at McCrindle.

Here at McCrindle, we often describe ourselves as social researchers. This area of work can be defined as a field that offers a unique lens into understanding human behaviour, societal trends, and the dynamics that shape our communities. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Research Lead, Steph Razey, to discuss her reflections and experiences gathered from years spent unravelling the intricacies of human interaction and society.

In an era marked by rising education costs and growing concerns about the financial stability of future generations, grandparents are emerging as crucial pillars of support. While their commitment to their grandchildren's education is unwavering, a recent study that we conducted for the Futurity Investment Group has unearthed fascinating insights into the financial aspects of this support system. In today's episode, our host, Ashley Fell, sits down with Research Strategist at McCrindle, Jason Authers, to delve into these insights and discuss how grandparents are shaping the future.

Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers.  In today’s workforce, we have the Baby Boomers, Generation X, Generation Y and Generation Z all mixing. It is critical to understand the attitudes, values and expectations of the diverse generations. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to discuss key insights around what each generation wants in a new job.

Generation Alpha describes the current generation of children born since 2010. With over 2.8 million births worldwide every week, they are projected to become the largest generation in history, surpassing two billion by 2025. Generation Alpha already holds considerable brand influence and purchasing power. They shape the social media landscape, influence popular culture, and drive consumer trends. To kick off season 9 of the podcast, our host, Ashley Fell, sits down with social researcher and Principal of McCrindle, Mark McCrindle, to discuss our latest research on this significant generation.