Personal Injury Mastermind w/ Chris Dreyer

Happy Thanksgiving!We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you.Next week is our final double digit episode, and I'll be joined by none other than Bob Simon to talk about an amazing initiative he co-founded called Justice HQ.The following week is episode 100! We will be celebrating this massive milestone by looking back at our favorite pieces of advice from this year's guests, and bringing you their top tips for getting more personal injury clients.You are not going to want to miss these episodes, so subscribe if you haven't already, and we will see you very soon!

Danny Hughes has been with premier insurance brokerage firm Thompson Flanagan for over 16 years now. He specializes specifically in helping plaintiff attorneys get the best malpractice insurance possible, and is on a mission to educate the insurance market on the benefits of underwriting plaintiff law firms.Having worked with some of the biggest law firms in America, and with access to 30 domestic insurance markets and 15 Lloyds of London syndicates, Danny’s knowledge, enthusiasm and connections allow him to focus truly on what’s best for the firm. In this episode, we chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms. What's In This Episode? Who is Danny Hughes? What led Danny to his niche of malpractice insurance for plaintiff lawyers? How are plaintiff attorneys and law firms misrepresented to the insurance market and why? What factors impact the rating a firm is given by insurance companies? Why are plaintiff firms particularly good investments for underwriters? How can a specialist broker improve the process and your resulting offers?

Alex Valencia and his wife Yvette dipped their toes in the legal web waters with a single law firm, and after explosive success, quickly found themselves in high demand. They created their company We Do Web in 2009, and have been providing effective and affordable digital marketing solutions to attorneys and small practices ever since.From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss. What’s In This Episode? Who is Alex Valencia? What strategies can you employ when selecting article topics? Why is content gap analysis so important in a content strategy? What are the different types of content that law firms should be covering? How can you revamp past content that has dropped in rankings? What is the We Do Web key to ensuring each client’s content is unique? How much content is optimal?

When Brian Dean was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What’s In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?

Jeremy Harms is the co founder of Core Contact, a Legal Customer Experience (CX) service that helps firms impress their clients out of the gate, and maintain strong communications throughout the journey.In this episode, Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team!What’s In This Episode? Who is Jeremy Harms? Why is CX so important to the legal industry in particular? What are the most effective formats for Client - Attorney communications? How can improving your CX process encourage more client referrals? Why is data and feedback collection so beneficial for CX and what are the best ways to gather that information? How do CX specialists integrate themselves into legal companies in a way that ensures seamless results?

Elliot Roe discovered the potential power of hypnotherapy whilst searching for a solution to his own mental obstacles, and, wanting to share the resource with others, swiftly trained in the craft himself. Having spent over a decade developing a unique coaching style that incorporates mindset training, high performance training, and hypnotherapy, Elliot now coaches top performers in a variety of high stakes industries, and is considered one of the best mindset coaches in the world.In this episode, Elliot shares with us his own experiences with hypnotherapy and mindset training, as well as his best tips for overcoming mental obstacles and reaching a state of peak performance.What’s In This Episode Who is Elliot Roe? In what ways do mindset coaching and business coaching differ? When, and to whom, can mindset coaching be most beneficial? How can we identify and overcome limiting beliefs? What impact can hypnotherapy have when combined with mindset coaching? How can adopting positive habits impact your daily performance? Why is it important to understand the difference between being busy and being productive?

In many industries, acquisitions are a familiar route for those planning their retirement, yet when Jeremy Poock looked at the legal industry in the 2010s, he found the practice to be far less common. Instead, senior attorneys were more often opting to hand the kingdom keys over to an internal successor, or to shut up shop and divide up the clientele.Adamant on ensuring senior attorneys receive the rewards they deserve, Jeremy set about researching how best to facilitate acquisitions for law firms, and in 2013, Senior Attorney Match was founded. The company helps attorneys with 30 plus years of experience to design and implement succession plans specifically tailored to suit their needs.In today’s episode, Jeremy and I chat about the benefits of acquisitions, both to senior attorneys and to growing firms, as well as the intricacies that go into finding the right match.What’s In This Episode Who is Jeremy Poock? What are the succession options available to senior attorneys looking to step down? Why does Jeremy recommend seeking an acquisition as an exit strategy? How does the acquisition of a senior attorney practice benefit younger, growing law firms? What characteristics should a senior attorney look for in a buyer, and why are shared values so important? How can senior attorneys adapt and respond to developments in marketing strategies? Where can growing law firms look for practices to acquire?

From perfecting the yellow pages promotion strategy, to mastering the modern marketing ‘Holy Trinity’ of radio, TV and web, Marc Anidjar has always been interested in making the most of advertising. As his practice, Anidjar & Levine, has gone from strength to strength, Marc has been able to experiment with his marketing strategy, while also developing his managerial style for an ever expanding team.In today’s episode, Marc shares with us his do’s and don’ts for marketing a law firm, his approach to managing a growing practice, and how relationships play a big role in both.What’s In This Episode Who is Marc Anidjar? How does Marc adapt his management style to suit his staff and optimize team performance? What is Marc’s 'Holy Trinity' approach to marketing? How can strong relationships with your advertisers assist growth? Why does Marc recommend buying advertising in cash rather than accumulating debt? What factors should you consider when deciding where, when and how to expand your practice?

Having created his practice’s first website while waiting on his bar results, Russell Nicolet wasted no time in founding Nicolet Law. With a passion to help people and a drive to expand, Russell went from having just three office appliances, to leading three companies, teaching himself each aspect of the businesses along the way. Now surrounded by a first class team, Russell is able to step back and focus on the areas that invigorate him the most. In this episode, Russell shares his motivations for founding his companies, along with his advice for those looking to follow in his footsteps. What’s In This Episode  Who is Russell Nicolet? What motivated Russell to found three companies, and how did he first market them? Can working with family have a positive impact on your business?  How can you reassure staff and maintain morale during structural changes, and economically difficult times? Why is having a shared mindset so crucial to building a strong company culture? What should you look for when hiring external firms to work with?

Matt Wolfe is one half of the dynamic duo that hosts the spectacularly successful Hustle & Flowchart podcast. Described by the pair as ‘A Life Improvement Podcast Masquerading As A Business Podcast’, the show is jam packed with advice on a wide range of topics, provided not only by the guests, but by the hosts themselves. Matt’s background in blogging pairs perfectly with co-host Joe Fier’s visual media experience, and having spoken to Joe last week, it’s a pleasure to hear Matt fill in the rest of their story. Matt and I chat about how the podcast has encouraged and acted upon audience feedback, why constant positivity might not be the best way to build trust, and the role of blogging in today’s marketing landscape. What’s In This Episode?  Who is Matt Wolfe? How can you utilize a blog to help grow your podcast? Why is it so important to give honest, balanced reviews and opinions? What are the best ways to increase listener participation and feedback? Is there a secret to effective podcast promotion? What impact does optimizing SEO for your guest’s name have?