Personal Injury Mastermind w/ Chris Dreyer

Joe Fier and Matt Wolfe have been working together since the very start of their careers. In 2017, their partnership led to both the founding of Evergreen Profits, and the launch of the Hustle & Flowchart Podcast. Four Hundred episodes later, the show has seen an impressive range of guests, from some of the biggest names in marketing to hugely successful entrepreneurs. In this two part special, we get the rare opportunity to chat individually with each of the hosting duo, and learn about their individual roles within the process. Joe's specialty lies with networking and visual design, and in this episode, he shares the best methods to connect you with your dream guests, as well as how to effectively use visual media to grow your brand and promote your business. What’s In This Episode?  Who is Joe Fier? How can visuals be used cohesively to create a brand, and connect with an audience?  What is Joe’s secret to getting such big names on the Hustle & Flowchart podcast?  How has Hustle & Flowchart changed over the years, both in terms of process, and content? Will podcast networks change the landscape of podcasting? Is it crucial to pick a niche when launching a podcast? What should a host do when they aren’t understanding and/or connecting with a guest?

To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximize their visibility. In this episode, Ali shares with us his best tips and tricks for using Instagram to grow your business, as well as his ethos for building and scaling a great team.

Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect.  Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors to depose corporations more thoroughly and efficiently. 30(b)(6) is an important part of your arsenal as a prosecutor, and Mark’s here to show you how to use it best. In this episode, we discuss how 30(b)(6) can be an invaluable asset, as well as the Kozieradzki Smith Law Firm approach to nursing home cases.

There’s a reason that Gary Sarner named his media strategy company ROI360+. It’s because he’s focused on strategies that will maximize his clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car! In this episode, we talk radio, the media powerhouse that’s hiding in plain sight, and how to construct a strategy that will make you competitive with firms that spend three times as much.

Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful websites and strategic copywriting. Mike and I chatted about why personal branding is so important, how web design can maximize the impact of your copy, and the key mistakes to avoid when creating a website.

Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn’t just anyone who can build the 2nd biggest personal injury firm in the US. On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a masterclass on how to approach a negative review.

A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris. Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast.

Dave Thomas didn’t start out in legal marketing, but he’s made a home here. As the National VP of Business Development at Law Tigers, he’s constantly finding new ways of expanding America’s largest network of motorcycle accident attorneys. Law Tigers has been able to grow because they’ve specialized in motorcyclists; they’ve built knowledge and trust in a passionate community. In this episode, Dave and I discuss the power of niching down, handling referrals differently, and how to generate traction with potential customers.

Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it’s Maria’s job to translate to clients the invisible factors that dictate page rankings. It’s a rare pleasure to have a fellow legal SEO authority on the podcast. We got deep in the weeds of local SEO, including exclusivity, and the importance of physical branch location.

Mike Papantonio is a living legend. His work on mass torts with Levin, Papantonio, Raferty has helped tens of thousands and his media has reached millions more. He’s one of the only living people to be inducted into the National Trial Lawyers Hall of Fame and several of his cases have been made into Netflix documentaries. We were honored to have the chance to sit down with Mike and pick his brain about his conference, Mass Torts Made Perfect, and how he approaches media.