Personal Injury Mastermind w/ Chris Dreyer

Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz, from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital. Today, Seth and his team serve attorneys in 31 states and Canada.I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO. What’s In This Episode Who is Seth Price? Implementing innovative SEO strategy The merits of traditional vs. digital marketing How to pick content for your marketing strategy Why fixed spending no longer guarantees ROI in PPC campaigns What it means when an agency offers exclusivity

John Gomez is one of the top-performing trial lawyers in the nation. Since 2005, Gomez Trial Attorneys has won multiple seven to nine-figure cases and secured over $750 Million for their clients. John uses an arsenal of tools to emotionally connect the jury with the moment of injury and loss. Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves. What’s In This Episode Who is John Gomez? Turning problems in the case into advantages early on How to select focus groups, stay on track, and not get lost in your own narrative Use the rule of three to create your opening arguments Establishing reciprocity with your judge and jury in the courtroom. Managing expert and character witnesses Turning your plaintiff into a hero Crafting a strong closing argument

Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm, where he consults law firms and helps them scale and reach their goals.I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!What’s In This Episode Who is Luis Scott? How Luis projects growth Bader Scott's organizational structure Why Luis considers himself a teacher The top mental hurdle for law firm owners How to re-conceptualize referrals Why you should take a step back from day-to-day operations

Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need.I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career. Listen on for more!What’s In This Episode• Who is Jeremy Tissot?• How did Jeremy became the youngest-ever partner at his first firm? And why did he leave?• What did it take to break into the conference clique?• How did Jeremy become an expert in TBI?• Jeremy’s advice to established lawyers at conferences• Why Jeremy gives back—through charity and mentorship

When Taly Goody set out to form Goody Law Group, she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others.In this episode, Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.What’s In This Episode? Who is Taly Goody? Why is it so important that new lawyers find the right area of law to practice? What led Taly to found her own company, and has she discovered any misconceptions in doing so? Why are small and solo practices increasingly popular options for lawyers? How has Taly used TikTok to grow her brand, and what are her top tips for the platform? Why is mentorship so important to Taly, and how is she using TikTok to help a new generation of lawyers?

Happy Holidays Everyone!As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean. When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.What’s In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?

As we come to the end of the year, I want to take you back to one of my favorite episodes of 2021. The legendary Neil Patel joined us back in May, and he shared so much amazing SEO advice that I think it's definitely worth another listen! Neil Patel is the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business.In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.Happy Holidays!What’s In This Episode Who is Neil Patel? Why is user experience important for SEO? How can you assess and optimize your website’s UX design? What should your content breakdown look like? Why should you update your content? How important are backlinks nowadays? What are some of the alternative channels that can supplement your SEO?

Shah is a fierce advocate for technological innovation. Having experienced the impact tech can have on the legal process first hand, he set out to streamline one of the most tedious jobs lawyers and paralegals face…Discovery.In this episode, Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it. We also look at how tech can revolutionize the legal industry in general, and future plans for Pratik’s company EsquireTek.What’s In This Episode? Who is Pratik Shah? How did Pratik’s early career impact his perspective on the value of tech? What does it mean to automate the discovery process? How tech is helping solos and small firms compete in larger arenas? Why is technological innovation crucial in the legal space? What security precautions need to be taken when developing and using tech for legal work?

To celebrate the momentous milestone of our 100th episode, I want to take a moment to look back on some of the amazing guests we’ve had so far on the show. More specifically, I want to highlight some of the best advice we’ve heard in regard to marketing, and how to get more clients in the Personal Injury space.A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you. From TV and Radio, to social media, to SEO, we’ve compiled top tips from experts in each field, so get ready for a marketing strategy extravaganza!What’s In This Episode? Mike Papantonio on the importance of innovation Top tips for TV ad campaigns with James Farrin and Glen Lerner Gary Sarner on the value of Radio Website essentials with Mike Budny Ali Awad’s Instagram masterclass Navigating Linkedin with Shay Rowbottom Jacob Malherbe on getting the most out of Facebook ads Understanding Pay Per Click with Steve Ginsberg Harry Morton’s roadmap for a great podcast How to repurpose content with Shaina Weisinger Brian Dean’s secret sauce for increasing your backlinks What makes a good backlink with David Farkas Neil Patel on the future of digital marketing

When Bob Simon started his own law firm over a decade ago, he came across a number of obstacles that any solo practitioner or small firm would recognize. Having overcome these barriers and gone on to build the incredibly successful Simon Law Group, Bob was adamant to help others on their own journeys, and so he co-founded Justice HQ. This membership-based organization encourages collaboration over competition, and arms solo practitioners and small firms with all the resources and support they need to compete at the same level as large practices. In this episode, Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner.What’s In This Episode? Who is Bob Simon? What improvements would Bob like to see in legal education and training? Why is collaboration so key to the success of small and solo practices? In what ways can Justice HQ assist small firms? How has Covid accelerated the need for technological innovation within the legal industry? Why does Bob value working with family so highly, and what benefits does he see in doing so? What approach does the Justice Team take towards marketing, and how do projects such as Bourbon of Proof come to fruition?