Personal Injury Mastermind w/ Chris Dreyer

James Tawney didn’t grow by trying to be everything to everyone. He picked one kind of case, learned it better than anyone around him, and built his entire career around it. While other firms send calls to answering services, James still has lawyers take those calls—sometimes in the middle of the night—because he believes the first conversation decides the case.  In this episode, he walks through how focus, hands-on intake, and a strong local identity helped him attract the biggest trucking cases in the Southwest. You'll learn: Why James decided to take only trucking injury cases. What really happens when a lawyer answers the phone instead of a call center. How his firm cracked the case in a $30 million truck accident. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Austin Hunt from Legal Guardian Digital helps law firms win visibility in search, and he believes the rules have already changed. Firms that still think SEO ends with Google rankings miss where cases increasingly originate: AI tools that summarize, recommend, and decide which firms people see. In this episode, Austin explains how AI systems like ChatGPT and Google Overviews decide which law firms appear, why the same signals still drive both SEO and AI visibility, and what PI firms need to change now to avoid disappearing from search altogether. You'll learn: How AI decides which law firms it recommends. Why content structure matters more than length. How directories and reviews influence AI visibility. What firms should fix now before competitors adapt. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Meredith Moore noticed a pattern in her firm’s DWI accident cases: The facts showed more than a routine auto claim, but the outcomes didn’t reflect that. She went back through those files, pushed for policy limits, and treated them as cases involving recklessness and heightened liability rather than simple negligence. In this episode, Meredith walks through how her firm reworked underperforming case categories by refining intake criteria, assigning litigation-ready lawyers early, and challenging low valuations head-on. You'll learn: Why firms undervalue DWI and reckless-driving cases when they treat them like routine auto claims. How intake teams hear sexual assault and abuse cases as criminal matters before recognizing civil liability. Why filing suit and demanding insurance companies pay their full policy limits early changes how insurers respond. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Gregg Goldfarb is a veteran mass tort and PI attorney with over 30 years of experience, host of the Cut to the Chase podcast, and a master of building a lean practice that thrives in today’s competitive legal landscape. In this episode, Gregg shares the lessons of running a lean and highly adaptable practice. By outsourcing nearly everything, focusing on targeted case acquisition, and diversifying his portfolio, he’s found a smarter way to fight corporate giants—and win. Listen to the full episode with Gregg Goldfarb on Personal Injury Mastermind, powered by Rankings.io, below: Spotify Apple Podcasts Watch the Episodes On YouTube Gregg Goldfarb, LLP Website | LinkedIn If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

David Ellis doesn’t talk about AI as a future concept. He talks about it as someone who builds AI agents that call leads within seconds, follow up 30–40 times without stopping, and sign cases your team already marked as dead. In this episode, David explains how he employs AI inside intake today—handling calls, texts, follow-ups, and contracts while staying fully integrated with firm systems. You'll learn: Why many “dead” leads were simply never worked long enough How AI schedules calls, adapts timing, and increases contact rates What intake looks like when you measure speed-to-lead in seconds If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

When a call hits Rob Levine’s firm, it’s instantly scrubbed against the CRM, classified as a lead, vendor, or existing client, and routed to the right person based on case type and closing performance. Nothing is random. And nothing touches intake unless it’s worth closing. In this episode, Rob breaks down how his firm handles massive lead volume without leaks by using performance-based routing, real-time system logic, and a first-call-close mentality that treats intake like sales, not reception. You'll learn: Why Rob refuses to route calls evenly—and how reps are ranked instead. How he automatically separates new leads, vendors, and existing clients. Why you should never put intake calls on hold. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Most firms see market shifts as a threat. Michael Steinger sees them as an opportunity. As founding partner of Steinger, Greene & Feiner, he grew from two people answering phones to a 400+ employee, multi-state operation actively acquiring other firms. In this episode, he breaks down why MVA cases aren’t going away, how to enter new markets without bleeding cash for years, and why brand matters more than ever—even when you have capital to spend. You'll learn: Why traditional media like television still works, even in a digital age How to structure an intake team with bilingual support and chase groups What metrics drive expansion decisions and keep office partners accountable in a data-driven firm Why PI firm consolidation is accelerating and how to position your firm as a buyer If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Most firms chase growth by buying more ads. Chris Keller took the opposite path. As CEO of Keller Swan, he rebuilt operations, intake, and leadership systems first, then let marketing amplify what the firm could already handle. The result: 600 signed cases a month across six states without losing control of quality, culture, or profitability. You'll learn: Why fixing intake and operations before increasing demand prevents chaos at scale How data visibility changes decision-making from gut instinct to repeatable execution Why staffing weekends and verification teams reduces falloff more than more leads How leadership growth becomes the real bottleneck once firms pass early traction If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. In this episode, Julian shares how, in an industry where firms fight over the same cases, he has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Listen to the full episode with Julian Gomez on Personal Injury Mastermind, powered by Rankings.io below: Spotify Apple Podcasts Watch the Episodes On YouTube The Julian C. Gomez Law Firm: Website | Instagram If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Brian Beckcom, a trial lawyer and firm founder known for board-certified trial attorneys and systems thinking. He argues for prioritizing staff and clarity over always putting clients first. He explains focused marketing, strict boundaries like scheduled calls only, hiring slow and protecting top talent, and using AI and niche strategies to scale a high-performance practice.