Austin Hunt from Legal Guardian Digital helps law firms win visibility in search, and he believes the rules have already changed. Firms that still think SEO ends with Google rankings miss where cases increasingly originate: AI tools that summarize, recommend, and decide which firms people see.

In this episode, Austin explains how AI systems like ChatGPT and Google Overviews decide which law firms appear, why the same signals still drive both SEO and AI visibility, and what PI firms need to change now to avoid disappearing from search altogether.

You'll learn:

How AI decides which law firms it recommends.
Why content structure matters more than length.
How directories and reviews influence AI visibility.
What firms should fix now before competitors adapt.

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394. The $1 Trillion Shift: Why AI Visibility is the New SEO w/ Austin Hunt