The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books
Apr 27, 2018 • 50min
SUBSCRIPTION BOSS #1: Subscription Box Biz Strategy + Idea Incubator
In this Friday bonus episode of Subscription Boss: Should you consider adding a subscription box to your business? And is this the right strategy for you? In this episode, Jacqueline and Minna chat about what you should think about for subscription box start-up PLUS they also throw out some ideas from their "idea incubator" to get you started on some possible ideas. -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy
Apr 26, 2018 • 43min
24. Into Our Latest Adventure: Subscription Box Model
In this episode, we chat about our latest adventure - a partnership and exploration into subscription box business model that will be Friday bonus episodes. We're so excited to share this with you, so listen in and give this idea a test-whirl. -- This episode was brought to by Subscription Boss, our special series with Cratejoy - where we combine our product-based expertise with Cratejoy's mega visibility to get you reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
Apr 19, 2018 • 55min
23. The Business Lifecycle: A Walk-Thru of the 5 Stages
In this episode, we chat about the 5 stages of your business lifecycle. We help you understand where you are in your entrepreneurial journey (so you don't feel alone) and you can move to the next stage with intention and better knowledge for goal-setting. Heads up, we’re also sharing some big news about the podcast, so tune in! -- This episode was brought to by Subscription Boss, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. For free! Get more info at: www.theproductboss.com/cratejoy
Apr 12, 2018 • 1h 2min
22. Don't Skip Your Mission, Vision and Values with Natalie Gingrich
In this episode, we interview Natalie of NatalieGingrich.com. She is the Chief of Staff and project manager for entrepreneurs of all levels from start-up to expansion. Today, she goes through how to define your mission, vision and values to align your business and personal goals. Don't skip this - it's vital in your overall and every day business planning. Natalie is so great at making it approachable - you can make clearer decisions about your business when you build your foundation to grow on. You don't want to miss it! Download Natalie's free guide that goes with the training: How to Define (or Refine) Your Mission, Vision, & Values. Natalie's Facebook page - Connect with her! -- Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on instagram @theproductboss and tag us!
Apr 5, 2018 • 45min
21. What We're Up To + Q&A
In this episode, Jacqueline and Minna get personal and share what they're up to in their lives and businesses. They also answer some product-based questions from The Product Boss Facebook Community. Links mentioned: Lil’ Labels Recurpost Shopify She’s Building Her Empire Live Bosscation Sellers Summit My Wife Quit Her Job Designer Consulting Co-Op Tag us on Instagram @theproductboss Follow Lil’ Labels on Instagram @lillabelsco Follow Designer Consulting Co-Oop on Instagram @designerconsultingcoop -- Special thanks to our community members for the questions in this episode: Jessica of Fireworks Finishing Butters Lauren of Navy Jane Plus Size clothing Be sure to join The Product Boss Facebook Group Community and give us your questions for next time!
Mar 29, 2018 • 39min
20. Successfully Transitioning Q1 to Q2
How did Q2 get here so quickly? Let's chat about what things you specifically be evaluating as you transition from Q1 to Q2 in your product-based business to set yourself up for success. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind. Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: @theproductboss
Mar 22, 2018 • 53min
19. Insider Tips + Interview: Julie Ball of Sparkle Hustle Grow Subscription Box
Ever thought of contributing to a subscription box? In this episode, we interview Julie Ball of Sparkle Hustle Grow, a subscription box for female entrepreneurs. She gives insider tips on what she's looking for in brands that contribute to her monthly box, as well as a peek behind the scenes into how the subscription biz works and her own journey of bootstrapping. Links mentioned: Sparkle Hustle Grow website Sparkle Hustle Grow Instagram Sparkle Hustle Grow Facebook Sparkle Hustle Grow Twitter Boss Mom Retreat PirateShip ShippingEasy CrateJoy Follow The Product Boss on Instagram. Tag us @theproductboss and let us know you're listening! -- Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind. Join the notification list for when it opens again!
Mar 15, 2018 • 51min
18. Creative Visibility - Thinking Outside the Social Media Box
What are some creative ways you can gain visibility in your business? Let's think outside the social media box! This episode gives you ideas to get your product in front of your customers to get more sales by getting your "boots on the ground" and just thinking about your strategy in a different way. Links mentioned: Sparkle Hustle Grow Subscription Box and other boxes on CrateJoy BizChix podcast Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: @theproductboss. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Books and business products we recommend on Amazon: www.amazon.com/shop/theproductboss
Mar 8, 2018 • 52min
17. Leveraging Flash Deal Sites to Sell More Products
Minna and Jacqueline chat about why they love selling on flash deal sites and what the list of benefits are, so you can leverage them for your own product-based business strategy. Links mentioned: Loom video Ep. 11: Make Money on Amazon with Products Ep. 4: Strategy for Seasonality ShippingEasy Purchase the Flash Deal Sites Toolkit to help you get started selling. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our toolkit: Flash Deal Sites Toolkit Books and Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
Mar 1, 2018 • 1h 9min
16. Hello, Ideal Client Avatar
Who's your "ideal client avatar"? Jacqueline and Minna talk about how this is exactly WHO you should be talking to and targeting in all your business efforts to connect and resonate with - making your sales and target marketing much easier. This episode walks you through specific questions to help you build a profile, so you can focus on your ideal customer avatar to make your marketing more effective. The products we mentioned on this episode from Amazon: www.amazon.com/shop/theproductboss Get to work on who your avatar is. Download the Ideal Client Avatar Toolkit here: www.theproductboss.com/toolkits -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
