

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Jan 21, 2021 • 42min
226. The Top 5 Marketing Strategies to Use in Your Business Right Now
Ep. 226: In this special episode, we are sharing the top 5 marketing strategies you should be using in your business in 2021. We are also sharing one of our favorite marketing strategies to use - video! Let's get creative as we experiment with creative marketing strategies that work for 2021.Links mentioned:Text Us! (Yes, it's really us!): +1 (917) 636-7609Annika of Hey Mavens InstagramThe Materials Design Co.YearCheerEco Chic Movement--The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!--This episode was recorded LIVE on FB! Check it out here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Jan 18, 2021 • 40min
225. Female Founder: Put on Your Big Girl Panties and Show Up Live Annika Benitz Chaloff of Hey Mavens!
Ep. 225: We are SO excited to introduce this week's Female Founder, Annika Benitz Chaloff of Hey Mavens! She committed to showing up LIVE for her business and has seen incredible growth. Today, Annika is sharing how she was able to turn 2020 into a revolutionary year for her business. Support and follow Annika at:Hey Mavens! WebsiteHey Mavens! InstagramLinks Mentioned:Susan Gordon Pottery--The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!--This episode was recorded LIVE on FB! Check it out here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Jan 14, 2021 • 27min
224. Our New Year Profit Building Framework
We have finally reached the light at the end of the tunnel as we head into 2021. It's a new year and we want to know how you're setting your business up for success as we turn this corner! In today's episode, we're going over this profit building framework that we use with our Masterminders and we're sharing it with you! Grab your pen and notebook as we go over this simple and powerful way to breakdown how to be a powerful business.Links Mentioned:The Product Boss Podcast: The Myth About Goal Setting and How to Actually Hit Your Goals--The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Jan 11, 2021 • 26min
223. Female Founder: $0 to $60k in 1 Year with Mindy Keegan of Made for Mama Shop
Ep. 223: We're so excited to share this week's Female Founder with you as she celebrates the one year anniversary of her business! Mindy Keegan of Made for Mama Shop is here to tell us how her business blew up in the first year of business. From navigating starting a business in 2020 to being featured on The Today Show, Mindy is sharing her story of building up her business in its first year.Connect and support Mindy at:Made for Mama Shop WebsiteMade for Mama Shop InstagramMade for Mama Shop Facebook--This episode was recorded LIVE on FB! Check it out here!--Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Jan 7, 2021 • 31min
222. 2021- How to Make This Your Best Year Yet: Make It a Repeatable Year
Ep. 222: Congratulations everyone!! We made it through 2020! This new year is full of possibilities and excitement. Now the big question is how do you make this your best year yet? The key is to make it a repeatable year. Today, we're going over the steps you can take to make 2021 the best of the best!Links Mentioned:The Product Boss Podcast: Math Not Drama--Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Jan 4, 2021 • 31min
221. Female Founder: Breaking Her Own Glass Ceiling with Megan Tellez of Glass Ladder & Co.
Ep. 221: Today we're so honored to introduce you to Female Founder, Megan Tellez, CEO & founder of Glass Ladder & Co. She's here to tell us all about how she broke through her own glass ceiling by transforming her side hustle into a full-time business.Support and follow Megan at:Glass Ladder & Co. WebsiteGlass Ladder & Co. Instagram--This episode was recorded LIVE on FB! Check it out here!--Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Dec 31, 2020 • 59min
220. Forget Your Customer Avatar- Do This Instead
Ep. 220: Today, we're diving into something many business owners do when first starting a business - creating their "Ideal Customer Avatar". This is a great exercise that leads many business owners to clarity. But what comes from that clarity? What actions can we take to attract or repel the right customer? We've broken it down into the 5 P's for you to help you understand whether you're repelling or attracting the ideal customer. Links Mentioned:Small Biz Shopping DirectoryEmogene & Co.Lodestone CandlesMade for Mama Shop--Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Dec 28, 2020 • 26min
219. Female Founder: How a Young Mom of 2 Retired Her Husband with her Catholic Gifts Business with Lindsay Trezza of Just Love Prints
Ep. 219: Today we're SO excited to welcome Lindsay Trezza of Just Love Prints as this week's Female Founder. We've had the opportunity to watch her business thrive this year and we want to share her incredible journey with you! Listen up as we talk about how this young mom of two and business owner was able to grow her business to the point of being able to retire her husband.Connect and support Lindsay at:Just Love Prints WebsiteJust Love Prints Instagram--This episode was recorded LIVE on FB! Check it out here!--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Dec 24, 2020 • 25min
218. The #1 Lesson to Take With You Into 2021
Ep. 218: As we get ready to go into the new year, we're also reflecting on what an impactful year 2020 has been. What is the number one lesson we want to take away from this year with us into 2021? How do we transition from a fearful and uncertain year into a new year with unlimited potential? Together, let's go into the new year STRONG as we talk about what we learned and how it will help us in 2021.Links Mentioned:The Product Boss Product Biz FB Community--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Dec 21, 2020 • 30min
217. Female Founder: The 360 Approach to Creating Value for Your Customer with Tiffany Lopez of Barista Lab
Ep. 217: This week we're so excited to be chatting about all things coffee with Female Founder, Tiffany Lopez of Barista Lab. She's telling us all about her journey to building a business she's passionate about during a recession, her unique approach to creating value for her customers, and how she uses blogging as a business tool to find new customers. Support and follow Tiffany at:Barista Lab WebsiteBarista Lab InstagramBarista Lab FacebookEmail Tiffany: contact@baristalab.comLinks Mentioned:Building a Story Brand by Donald Miller*Listen with a 30-day free Audible trial by clicking here!--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna


