Ep. 220: Today, we're diving into something many business owners do when first starting a business - creating their "Ideal Customer Avatar". This is a great exercise that leads many business owners to clarity. But what comes from that clarity? What actions can we take to attract or repel the right customer? We've broken it down into the 5 P's for you to help you understand whether you're repelling or attracting the ideal customer.

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220. Forget Your Customer Avatar- Do This Instead