

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Feb 25, 2021 • 45min
236. Bosses & Breakfast: How to Stabilize & Scale Your Business for Success
Ep. 236: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!In this clip, we're talking about the infinite staircase business owners climb between stabilizing and scaling their businesses and what makes those two things different. We saw SO many comments from those of you who joined us LIVE sharing if you're in "stabilize" mode or if you're focused on scaling. Check out the full episode here on our Facebook page.--Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife, and everything in between. It’s a really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!--Links mentioned: B.E. Happe Designs--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Feb 22, 2021 • 13min
235. Bosses & Breakfast: Nature vs. Nurture of Being an Entrepreneur
Ep. 235: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife and everything in between. Join us every Wednesday!In this clip, we're talking all about the idea of nature vs. nurture when it comes to the desire to become an entrepreneur and what you're teaching your kids for the next generation.There were dozens of comments from those you joined us LIVE if they were born entrepreneurs and if they are teaching their kids to be kidpreneurs! Check out the full episode here on our Facebook page.--Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife and everything in between. It’s really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Feb 18, 2021 • 43min
234. An App to Buy Black with Jasmine Grant of The Black Wallet
Ep. 234: We're so excited today to introduce Jasmine Grant in this very special episode! Through her business app, The Black Wallet, Jasmine has created a digital marketplace for discounted Black goods. As a multi-passionate entrepreneur, Jasmine also provides technical services with her brand JasTiara, a creative tech agency for entrepreneurs who are ready to take their business to the next level. Jasmine's interest in tech and her desire to help people become the best versions of themselves, she has created a unique way to connect, support, and share black-owned businesses. Support and follow Jasmine at:The Black WalletThe Black Wallet InstagramJasTiara WebsiteJasTiara InstagramLinks mentioned:The Blak Wallet Business Listing SubmissionBuy Black ClubKlaviyoShopify--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Feb 15, 2021 • 31min
233. Female Founder: Running a 6-Figure Product Business from an RV with Brooke Happe of b.e.happe
Ep. 233: Female Founder, Brooke Happe, is joining us this week to share her incredible story of becoming a 6-figure business all while traveling the country in an RV. Working with a team of eight across the country while balancing travel and homeschooling her 3 kids has given Brooke a unique perspective on how to scale her 6-figure business. Today, she's sharing the incredible story of how she has grown and scaled her business by keeping things simple.Connect and support Brooke at:b.e.happe Websiteb.e.happe Instagramb.e.happe FacebookLinks mentioned: Ship StationShippingEasyHey Mavens!Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Feb 11, 2021 • 29min
232. 5 Tips for a Successful Pre-Launch
Ep. 232: One question we hear product-based business owners asking ALL the time is "How do I have a successful pre-launch?" The key to a really successful launch is what you do beforehand. Today we're giving you 5 tips you can use right now to have a successful pre-launch so your customers are ready and waiting to buy!Links mentioned:The Wooly ThistleLil' LabelsYearly Co.The Product Boss Instagram--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Feb 8, 2021 • 24min
231. Female Founder: Leaning into Collaborations to Grow Your Brand with Linda Leary of FisheWear
Ep. 231: This week we are delighted to welcome the founder of FisheWear, Linda Leary. Through her artistic visioning and collaborations, Linda creates functional and fashionable apparel and accessories for female fisherwomen. Today, she's sharing her advice for product bosses on how to connect with other business owners to collaborate with.Support and follow Linda at:FisheWear WebsiteFisheWear InstagramFisheWear FacebookFisheWear PinterestLinks mentioned:OrvisTaylor Made Polish--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Feb 4, 2021 • 29min
230. Position Your Business to Thrive in 2021
Ep. 230: So many people have proven in the last year that with hard work, small businesses have the ability to thrive in even the most unforeseen circumstances. After spending the last year pivoting their businesses to survive, many product-based business owners are asking themselves "What now?". Get ready - in today's episode, we are talking about the 3 things you can do to position your business to continue to thrive in 2021.Links mentioned: Bella Vida CandlesCadorah--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Feb 1, 2021 • 25min
229. Female Founder: Getting Closer to Your Customer with Mahasin Phillips of Atmosphere Threesixty
Ep. 229: Female Founder, Mahasin Phillips, is here this week to share the incredible story of how she has grown her business by getting closer to her customer. By putting intention and balanced energy into the creation process, Mahasin is able to create a unique essence of self-care. She's sharing how she has pivoted her business and found new ways to connect with her customers.Connect and support Mahasin at:Atmosphere Threesixty WebsiteAtmosphere Threesixty InstagramLinks mentioned:Makerhoods--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Jan 28, 2021 • 40min
228. The Warm Email Strategy to Grow Your Wholesale Business with Greg Waddell of Lodestone Candles
Ep. 228: We are honored to introduce today's guest, Greg Waddell of Lodestone Candles. From having only one retailer in 2017 to now having SEVENTY-FIVE, Greg has seen enormous growth since starting his business! Today, he's sharing the warm email strategy he uses to help nurture his wholesale business.Support and follow Greg at: Lodestone Candles WebsiteLodestone Candles Instagram--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Jan 25, 2021 • 27min
227. Female Founder: Disrupting an Industry with Angela Richardson of PUR Home
Ep. 227: This week we're shining the spotlight on Female Founder, Angela Richardson of PUR Home. Today, Angela is telling us she and her partner have disrupted the industry with their sustainable home cleaning products. In just three years, PUR Home has seen INCREDIBLE growth and we are so excited to share their story with you!Connect and support Angela at:PUR Home WebsitePUR Home InstagramPUR Home Facebook--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna


