The Startup Playbook Podcast

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep120 – Simon Griffiths (Co-founder & CEO of Who Gives A Crap) on Virality, Profitability & Impact July 16, 2020 rohitbhargava Podcast My guest for Episode 120 of The Startup Playbook Podcast was the Co-founder & CEO of Who Gives a Crap, Simon Griffiths. Who Gives A Crap is a subscription-based toilet paper, tissue and paper towel brand that donates 50% of its profits to help build toilets in the developing world. Simon launched Who Gives A Crap with a crowdfunding campaign in 2012, where he sat on a toilet for over 50 hours with a live web feed until he had pre-sold the first $50,000 of toilet rolls. The business has come a substantially long way since then. Who Gives a Crap recently announced that this year they have donated $5.85M to WaterAid making it the largest donation they have received this year and the third largest donation globally in the last 2 years behind Pepsi and HSBC. We covered a variety of topics in this interview including: How they build innovation around a toilet paper companyHow they strategically approach virality across their marketing campaignsHow they balance investment into growth of the business vs short term profitabilityHow Who Gives A Crap managed balancing serving existing customers vs 500,000 new customers on their waitlist during the initial COVID hysteria& much more! Full interview below! Show notes: Ethos water acquired by StarbucksTOMSWarby ParkerWarby Parker fundraiseIDEO.ORGJehan Ratnatunga (Co-founder)Danny Alexander (Co-founder)Convertible DebtSimon Griffiths (Twitter)Simon Griffiths (LinkedIn) Next interview: Join our next live podcast interview with Robert Bell, CEO of 86 400, Australia’s first smart bankDate: 21st July 2020Time: 8-9am (AEDT)Registration link: http://tinyurl.com/Ep121Rob Feedback/connect/say hello: Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep120_-_Simon_Griffiths_Co-founder__CEO_-_Who_Gives_a_Crap_on_virality_profitability__impact.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep120 – Simon Griffiths (Co-founder & CEO of Who Gives A Crap) on Virality, Profitability & Impact appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep119 – DHH (Co-founder & CTO – Basecamp) on timing, feedback and bootstrapping July 9, 2020 rohitbhargava Podcast My guest for Episode 119 of The Startup Playbook Podcast is the Co-founder & CTO of Basecamp, David Heinemeier Hansson (aka DHH). Basecamp launched in 1999, initially as a web design company before shifting focus in mid-2004 to web application development. Its first commercial application was Basecamp, followed by Backpack, Campfire, Highrise and HEY. David is also the creator of Ruby on Rails, an open source web application framework. David created Ruby on Rails as an internal Basecamp tool before releasing it to the public in 2004. Hundreds of thousands of programmers around the world have built amazing applications using Rails. Some of the more famous include Github, Shopify, Airbnb, Square, Kickstarter, Artsy, Zendesk, and Goodreads. If that isn’t enough, David is also a bestselling author of books such as “Remote”, “Rework” and “It doesn’t have to be crazy at work”. He has also raced in the FIA World Endurance Championship for the past seven years. In 2014, he won his class in the 82nd running of the 24 hours of Le Mans – the world’s biggest endurance race, while also winning the WEC championship in the GTE-Am category that year. In June 2020, Basecamp launched it’s latest product – HEY, a premium email service to compete with the likes of Gmail. We covered a range of topics in this interview including: Considerations when you take external fundingHow to make the most of remote workThe importance of timingHow to develop and create original thought around your product design and developmentHow to balance the signal and noise of customer feedbackLessons from the launch of HEY!& much more! Full interview below! Show notes: BasecampRuby on RailsHEY“It Doesn’t have to be crazy at work” – Book (DHH & Jason Fried)“Remote: Office not required” – Book (DHH & Jason Fried)“Rework”- Book (DHH & Jason Fried)Jason Fried – Co-founder at Basecamp37 Signals“The building of Basecamp”basecamp.com/booksSignal vs Noise – blog signalvnoise.com/reconsiderDuck Duck GoJason Calacanis interview (Startup Playbook Ep086)Jason Calacanis x DHH 2010 interviewTiny SeedIndie VCEarnest CapitalFlow – Book (Mihaly Csikszentmihaly)A Guide to The Good Life: The Ancient Art of Stoic Joy (William Irvine)The Manual: A Philosophers Guide to Life (Epictetus) To have or to be? The nature of psyche (Erich Fromm)The Sane society (Erich Fromm)Escape from freedom (Erich Fromm)The Stranger (Albert Camus)Nausea (John-Paul Sartre)“The books I read” – DHH 2016, 2017, 2018, 2019 Next interview: Join our next live podcast interview with Simon Griffiths, the Co-founder & CEO of Who Gives A CrapDate: 14th July 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep120Simon Feedback/connect/say hello: Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep119_-_DHH_Co-founder__CTO_-_Basecamp_on_timing_feedback_and_bootstrapping.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep119 – DHH (Co-founder & CTO – Basecamp) on timing, feedback and bootstrapping appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep118 – Cal Henderson (Co-founder & CTO – Slack) on pivots, product & the future July 2, 2020 rohitbhargava Podcast My guest for Episode 118 of The Startup Playbook Podcast was the Co-founder & CTO of Slack, Cal Henderson. Cal has co-founded two successful startups, with his co-founder Stewart Butterfield, from the ashes of failed video games. Initially, he co-founded photo sharing application Flickr which was acquired by Yahoo! Today he’s Co-founder and CTO of Slack and looks after the technology behind the growing platform. Slack is a team collaboration and communication tool that publicly listed on NYSE in 2019 and has a market cap of $18B (as of June 2020). In this interview we discussed: Managing failure and pivotsThe challenges and opportunities of building out new categoriesDealing with competitors like MicrosoftResponsibility of products like Slack in how their products are usedWhat the future of work may look like in a post COVID world& much more Full interview below! Show notes: FlickrFlickr acquisitionSlackGlitchCal Henderson & Stewart Butterflied (Web 2.0 – 2010)RdioSlack Connect Next interview: Join our next live podcast interview with DHH, the Co-founder & CTO at BasecampDate: 7th July 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep119DHH Feedback/connect/say hello: Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep118_-_Cal_Henderson_Co-founder__CTO_-_Slack_on_pivots_product_and_the_future.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep118 – Cal Henderson (Co-founder & CTO – Slack) on pivots, product & the future appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep117 – Fred Schebesta (Co-founder – Finder) on building phoenix companies June 25, 2020 rohitbhargava Podcast My guest for Ep117 of The Startup Playbook Podcast was the Co-founder of Finder, Fred Schebesta. Finder is a global personal finance comparison website, which attracts over 10 million visitors each month, has grown to over 400 staff across six offices, and can be found in over 80 countries. Fred spearheaded the group’s venture capital arm, Finder Venture where he thrives in the startup phase of building new business ideas. He led the launch of cryptocurrency brokerage HiveEx.com in 2018, which traded over $100 million in its first year. For the past 2 years, Fred has been leading the group’s latest project, the Finder App, which combines personal finance management with comparison. The app launched in March 2020 and has already received over 37K downloads! We covered a range of topics in this interview including: Balancing data driven decisions with gut feelHiring for cultural fit and valuesStructuring growth strategiesBuilding phoenix companies & much more! Full interview below! Show notes: Frank Restuccia (Co-founder at Finder)Topgrading (How to Hire, Coach and Keep A players) by Brad & Geoff SmartFinder AppFred Schebesta (LinkedIn) Join our next live podcast interview with Cal Henderson, the Co-founder & CTO at SlackDate: 30th June 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep118Slack Feedback/connect/say hello:Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits:Music: Joakim Karud – Dreams Other channels:Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep117_-_Fred_Schebesta_Co-founder_-_Finder_on_building_Phoenix_companies.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep117 – Fred Schebesta (Co-founder – Finder) on building phoenix companies appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep116 – Mina Radhakrishnan (Co-founder – Different) on frameworks for decision making June 18, 2020 rohitbhargava Podcast My guest for Ep116 of The Startup Playbook Podcast is Mina Radhakrishnan, the co-founder of :Different. Mina started here career at Goldman Sachs, before transitioning into the Associate Product Management (APM) Program at Google. From there she jumped into startups, initially joining ModCloth as it’s first Product Manager, before moving to a small 20 person startup (at the time) Uber. She was the first product manager at Uber and later ran the company’s product team for three years, leading initiatives such as new driver onboarding and the addition of other types of car services. She is also one of five inventors who jointly hold Uber’s 2013 patent on surge pricing. After leaving Uber, she served as an entrepreneur in residence at startup investment firm Redpoint Ventures, and as special adviser to Cowboy Ventures. In 2017, Mina Co-founded :Different, a full-service property management platform, for just $100 a month. :Different is already managing over $1B worth of residential properties across Australia, has grown to over 50 staff and has recently closed a $7.1M series A funding round, backed by PieLAB, AirTree, Spring Capital and Warburton Group. We covered a range of topics in this interview including: Her experience as Ubers first Product ManagerFrameworks for decision makingHow to find and hire great Product ManagersHow to build relationships with investors& much more! Full interview below! Show notes: Google APM programModclothTravis Kalanick Redpoint VenturesCowboy VenturesMarissa MayerLarry PageSergey BrinInklingCraig BlairCraig Blair podcast interview (Episode 81)AirTreeVenture Deals by Brad Feld and Jason Mendelson (book)Elicia McDonald podcast interview (Ep 113) Join our next live podcast interview with Fred Schebesta, the Co-founder of Finder.comDate: 23rd June 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep117Finder Feedback/connect/say hello:Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits:Music: Joakim Karud – Dreams Other channels:Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep116_-_Mina_Radhakrishnan_Co-founder_-_Different_on_frameworks_for_decision_making.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep116 – Mina Radhakrishnan (Co-founder – Different) on frameworks for decision making appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep115 – Sam Wood (Founder – 28) on finding the right tech partners, bootstrapping and global growth June 11, 2020 rohitbhargava Podcast My guest for Episode 115 of The Startup Playbook Podcast is Sam Wood, the Founder of fitness app “28 by Sam Wood” Sam shot to fame as the star of season 3 of “The Bachelor Australia” tv series in 2015, but prior to this he had a successful 20+ year career as a fitness entrepreneur. He started Australia’s first children’s fitness centre, Gecko kids, with operations across Melbourne, Sydney and Brisbane. Now alongside his gym, the Woodshed, he is the founder of fitness app 28 by Sam Wood. The business originally launched as a desktop version in 2016 before relaunching in 2018 as an iOS and Android app and since then has gone on to become Australia’s #1 at home fitness app with over 350,000 customers around the world. We covered a range of topics in this interview including: Balancing persistence with pivoting your businessHow to find the right tech partner as a non-technical founderHow to identify your target customerGrowth strategies and how to balance a mix of different channelsThe value of bootstrappingFinding work-life balance & much more! Full interview below! Show notes: The Bachelor Australia28 by Sam WoodUniversity of TasmaniaGecko SportsThe WoodshedKayla ItsinesSweat (app)Michelle BridgesSnezana WoodTwo BullsAndrew Chin Join our next live podcast interview with Mina Radhakrishnan, the Co-founder of :DifferentDate: 16th June 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/ep116Mina Feedback/connect/say hello:Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits:Music: Joakim Karud – Dreams Other channels:Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep115_-_Sam_Wood_Founder_-_28_by_Sam_Wood_on_finding_the_right_tech_partner_bootstrapping_and_global_growth.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep115 – Sam Wood (Founder – 28) on finding the right tech partners, bootstrapping and global growth appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep114 – Malcolm Turnbull (Former Prime Minister of Australia) on timing, conviction and trust June 4, 2020 rohitbhargava Podcast My guest for Episode 114 of The Startup Playbook Podcast was the Former Prime Minister of Australia and investor, Malcolm Turnbull. Malcolm is best known for his career in politics, particularly through his role as the 29th Prime Minister of Australia. However, prior to his career in politics and after a successful early career in journalism and law, Malcolm shifted his focus to business in 1987 where he has since been responsible for the establishment and success of many Australian businesses as both an entrepreneur and investor. Malcolm was an early investor into tech businesses in Australia, which included a $500,000 investment into OzEmail that resulted in a $57M exit. Since leaving politics, Malcolm has gone back into business as an investor, backing exciting Australian tech companies such as; Myriota, Advanced Navigation and Safety Culture. He has also recently released his autobiography, A Bigger Picture, which tells the remarkable story of his life so far covering his experience in business, politics and more! In this interview, we pulled on some of the many common threads in his career and life to date. We discussed a range of topics including: The importance of timing in successful venturesHow to retain convictionHow to build long term trust and credibility with key stakeholdersThe importance of mental healthThe future of Australian tech& much more! Full interview below! Show notes: Lucy TurnbullA Bigger Picture (autobiography)OzEmailSean Howard (OzEmail founder)Trevor Kennedy DoubleClickSam ChisholmRupert MurdochLiz MurdochKerry PackerACP Magazines (Formerly Australian Consolidated Press)R U OkMyriotaAdvanced NavigationSafety CultureNational Innovation and Science Agenda (NISA)Early Stage Venture Capital Limited Partnership (ESVCLP)Main Sequence VenturesCSIRO Join our next live podcast interview with Sam Wood, the Founder of Australia’s #1 at home fitness app, 28 by Sam Wood.Date: 9th June 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep115SamWood Feedback/connect/say hello:Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits:Music: Joakim Karud – Dreams Other channels:Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep114_-_Malcolm_Turnbull_Former_Prime_Minister_-_Australia_on_timing_conviction_and_trust.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep114 – Malcolm Turnbull (Former Prime Minister of Australia) on timing, conviction and trust appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep113 – Elicia McDonald (Investment Principal – AirTree) on diligence, investment & speed May 28, 2020 rohitbhargava Podcast My guest for Episode 113 of The Startup Playbook Podcast was Elicia McDonald, the Investment Principal at AirTree Ventures. Elicia started her career in investment banking at Credit Suisse, but her passion for the technology sector and drive to get more hands on operational experience made her take the plunge and immerse herself in sales and growth roles at a B2B SaaS startup in Sydney and in enterprise sales at LinkedIn. She then joined AirTree Ventures in 2016. AirTree is an early and growth stage venture capital fund managing over half a billion dollars of funds under management. AirTree backs technology entrepreneurs who are solving some of the world’s most ambitious problems and their investments have clustered around sectors such as machine learning, energy, fintech, healthcare, and enterprise software. Elicia played a pivotal role in many of AirTree’s early investments into successful startups including Huddle Insurance, :Different, Pet Circle, Expert360 and Drone Deploy. She also led investments into Flurosat and served on the board of TidyMe, seeing it through a successful exit in 2018. In 2019, Elicia was promoted to her current role as the Investment Principal at AirTree Ventures. We covered a range of topics in this interview including: How to do due diligence on potential investorsWhen and how to nail your first meeting with an investorCharacteristics of investible founding teamsA deep dive into AirTree’s due diligence and investment processWhat metrics you should focus on& much more! Show notes: Diligencing your investor – a checklist for foundersOpen Source VCAirTree’s Investor listAirTreeQwilrEp112: Mark Tanner (Co-founder of Qwilr) podcast interviewPoint Nine CapitalAndrew Donald (Head of Talent at AirTree)Venture Deals by Brad Feld and Jason Mendelson (book)Elicia McDonald (email) Join our next live podcast interview with the Former Prime Minister of Australia and Investor, Malcolm Turnbull!Date: 2nd June 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep114MalcolmTurnbull Feedback/connect/say hello:Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits:Music: Joakim Karud – Dreams Other channels:Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep113_-_Elicia_McDonald_Investment_Principal_-_AirTree_on_diligence_investment_and_speed.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep113 – Elicia McDonald (Investment Principal – AirTree) on diligence, investment & speed appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep112 – Mark Tanner (Co-founder & COO – Qwilr) on building the future May 21, 2020 rohitbhargava Podcast My guest for Episode 112 of The Startup Playbook Podcast was Mark Tanner, the Co-founder & COO of Qwilr. Mark began his career working at an ebook startup during the early days of the Kindle and the iPhone, before joining Google to help forge many of the publisher partnerships that led to Google Play Books and ebooks on Android. During his time at Google, he got a first-hand look at how global communication tools were changing, and the potential future of documentations and presentations. After moving back to Australia in 2013, Mark along with his high school friend Dylan, co-founded Qwilr to reinvent the way businesses communicate through documents. As co-founder and COO, Mark manages Qwilr’s sales and operations, and has helped build a totally remote, globally distributed sales team. Since raising $1.5M in 2017, Qwilr has grown from 15-40 people, expanded into the US and Europe and seen revenue double year-on-year. Qwilr recently raised a $10.8M Series A round led by AirTree, Skip Capital and Typeform co-founder, Robert Munoz. We covered a range of topics in this interview including: finding product-market fitgetting focused on your product roadmapwhen you need to shut off viral growthhow and when to hire your first sales rephow to structure the sales team and compensation packages as you scale& much more! Show notes: Marc AndreesenProduct-User fit comes before Product-Market fit (blog)12 things about Product-Market fit (blog)Dylan Baskind (Co-founder of Qwilr)Garry Visontay (Partner at Right Click Capital)Right Click CapitalSydney Seed FundGoogle WaveMatt Hodges Jobs to be doneAirtableNotionRobert MunozPedro MagricoInfluence: the psychology of persuasion (book)How to win friends and influence people (book)Spin selling (book)New Sales Simplified (book)The challenger sale (book)Predictable revenue (book)Crossing the chasm (book) Join our next live podcast interview with the Investment Principle at AirTree Ventures, Elicia McDonald!Date: 26th May 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep113AirTree Feedback/connect/say hello:Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits:Music: Joakim Karud – Dreams Other channels:Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep112_-_Mark_Tanner_Co-Founder__COO_-_Qwilr_on_building_the_future.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep112 – Mark Tanner (Co-founder & COO – Qwilr) on building the future appeared first on Startup Playbook.

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep111 – Michael Fox (Co-founder & CEO – Fable Food Co) on crossing the chasm May 14, 2020 rohitbhargava Uncategorized My guest for Episode 111 of The Startup Playbook Podcast was Michael Fox, the Co-founder & CEO of Fable Food Co. Michael started his career as a lawyer before jumping into tech, launching Shoes of Prey as the Co-founder & CEO in 2009. Fast forward 9 years and the company had grown to over 200 staff, had raised $35M from some of the leading global VCs and had partnerships with David Jones and Nordstrom. However, despite growing from $2.5M to $12M in revenue and being loved by a niche community of creators, they were not able to break into the mass consumer market and as a result had to shut down the business in mid-2018. Michael is now back with his 2nd startup, Fable Food Co, which turns mushrooms into delicious meat alternatives and is backed by some of the same investors that joined him on the Shoes of Prey Journey. We covered a range of topics including: The ups and downs of the Shoes of Prey journeyOvercoming obstacles with manufacturing and supply chainsWhy you need to go deeper into market researchMaintaining relationships during the tough timesLaunching into new marketsAnd much more! Show notes: Clayton UtzSuper Retail GroupShoes of PreyFable Food CoUniversity of QueenslandSuper Cheap AutoRebel SportJodie FoxCrossing the chasm – Geoffrey Moore2019 – the best year of my life (Blog – Michael Fox)The Shoes of Prey journey ends (Blog – Michael Fox)David JonesNordstromBeyond MeatImpossible FoodsBrian Chesky – Airbnb FounderA message from the Co-founder & CEO Brian Chesky (blog)Find Fable in Harris Farm (NSW)Find Fable in Woolworths (from 2nd week of June!) Join our next live podcast interview with the Co-Founder & COO of Qwilr, Mark Tanner!Date: 19th May 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep112Qwilr Feedback/connect/say hello:Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits:Music: Joakim Karud – Dreams Other channels:Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep111_-_Michael_Fox_Co-Founder__CEO_-_Fable_Food_Co_on_crossing_the_chasm.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Copyright © 2015 - Live Composer The post Ep111 – Michael Fox (Co-founder & CEO – Fable Food Co) on crossing the chasm appeared first on Startup Playbook.