My guest for Episode 120 of The Startup Playbook Podcast was the Co-founder & CEO of Who Gives a Crap, Simon Griffiths.

Who Gives A Crap is a subscription-based toilet paper, tissue and paper towel brand that donates 50% of its profits to help build toilets in the developing world.

Simon launched Who Gives A Crap with a crowdfunding campaign in 2012, where he sat on a toilet for over 50 hours with a live web feed until he had pre-sold the first $50,000 of toilet rolls.

The business has come a substantially long way since then. Who Gives a Crap recently announced that this year they have donated $5.85M to WaterAid making it the largest donation they have received this year and the third largest donation globally in the last 2 years behind Pepsi and HSBC.

We covered a variety of topics in this interview including:

• How they build innovation around a toilet paper company
• How they strategically approach virality across their marketing campaigns
• How they balance investment into growth of the business vs short term profitability
• How Who Gives A Crap managed balancing serving existing customers vs 500,000 new customers on their waitlist during the initial COVID hysteria
• & much more!

Full interview below!

Show notes:

• Ethos water acquired by Starbucks
• TOMS
• Warby Parker
• Warby Parker fundraise
• IDEO.ORG
• Jehan Ratnatunga (Co-founder)
• Danny Alexander (Co-founder)
• Convertible Debt
• Simon Griffiths (Twitter)
• Simon Griffiths (LinkedIn)

Next interview:

Join our next live podcast interview with Robert Bell, CEO of 86 400, Australia’s first smart bank
Date: 21st July 2020
Time: 8-9am (AEDT)
Registration link: http://tinyurl.com/Ep121Rob

Feedback/connect/say hello:

Rohit@startupplaybook.co
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Joakim Karud – Dreams

Other channels:

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