The UnNoticed Entrepreneur

Get Noticed! Send a text.Michael Michalowicz, the author of “The Toilet Roll Entrepreneur” and “Fix This Next” said on an insightful webinar today that his clients are all asking him about how to build confidence in the market.So this podcast is all about how to manage PR to engage and to rebuild confidence, and to deploy what I term the "hygiene regime."I will share the learnings from putting on a webinar with Dr Shelley James, a world-renowned expert on light and the impact of screen time on children. How can you use online platforms like Zoom, but also dedicated events platforms like Crowdcast. Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Interviews are so critical to the building of a PR story but they are also a cause of stress, especially when it is live on television or radio. So what can you do to prepare yourself  and the journalists in advance of the interview? There are some simple and effective steps to take, which are done by an agency like EASTWEST PR , but which should be done by anyone preparing for an interview. I mention the SPEAK|pr template which includes the message home. You can download your copy for free here.Different media respond in different ways, but the repeating themes are scarcity of time and abundance of information. It's important to help the journalist to filter through the volume and to provide just the information that the client wants to share. I include the BBC Radio 4 Rob Young interview that I had in 2017 whilst living in China about 'Brand Britain.'Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Storify - in our 5 stage methodology I begin with the power of stories, and the importance of them. As Park Howell said in his podcast this week, even the dollar bill is a story…everyone believes in the essential promise of payment when holding this piece of paper. In this podcast, I share about how companies and entrepreneurs can get in and amongst the 250,000 business book titles on sale. Apparently achieving publishing success is 5% writing a good book and 95% marketing.But for PR, publishing a book isn't with the goal of making money but rather of creating awareness of the company, it's working practices, it's leaders in a way that builds authority.Listen to some of the tools which I mention for writing a book, including transcription service otter.ai, but also other ways to participate in publishing long-form content.I share how  Professor WLG James, my father, published "Fiction for the Working Man" in 1963 and is still a sought after authority on literature from the 1830-1850 period today. There are many side benefits to publishing, including learning about new trends, technologies and reaching out to people who otherwise would not find a connection.----------------Show notes above -----&------More Info below----------------------Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please Subscribe to the show and rate it. It really helps us to understand what we are doing well and what needs to be improved.Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.A conversation with Ed West, professional presentation coach to CEO's about his recent articles on the power of Donald Trump's prose, and what we can learn about hyperbole, repetition and voice image.Ed and I talked about Voice image, the 'secret' of people who use their voices professionally. Actors, radio broadcasters, television presenters, politicians, tele-marketers, professional speakers, all of whom depend on the impression their voice makes for success, know its importance. Thanks to Ed's great guidance I went off to evaluate my own voice image, and share in this podcast how people who are responsible for being the voice of the company need to take into consideration breath control, articulation, volume, pitch, tone, pausing and speaking rate.Listen to how to alter your Voice Imag when talking with different audiences, including cultures. Having lived in Asia for 25 years I realize in my own video's that I am speaking very ssslllooowwwllyyy.I checked my own EASTWEST PR page using the Flesch-Kincaid readability test and found that it has a grade level of about 7. It should be easily understood by 12 to 13-year-olds!Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.When I returned from China to the UK, I was sent nasty legal letters by a company for defamation - luckily I wasn't about to be intimidated, had good legal counsel and some experience in defending myself. In this day and age of lawyers and social media, it's important to know your rights as both someone defending yourself and making legitimate claims against those who have done wrong.In this episode I'll talk about the different aspects of defamation and how I have worked with clients to overcome defamatory comments made by errant shareholders. Defamation (sometimes known as calumny, vilification, libel, slander or traducement) is the oral or written communication of a false statement about another that unjustly harms their reputation and usually constitutes a tort or crime.[1] In several countries, including South Korea[2] and Sweden,[3] as well as the U.S. state of Louisiana,[4] communicating a true statement can also be considered defamation.Under common law, to constitute defamation, a claim must generally be false and must have been made to someone other than the person defamed.[5] Some common law jurisdictions also distinguish between spoken defamation, called slander, and defamation in other media such as printed words or images, called libel.[6] In the United States, false light laws protect against statements which are not technically false but are misleading.[7]Melania Trump filed a defamation action in the New York state commercial court and in the UK High Court against the Daily Mail over allegations that she previously worked as an escort. Ms. Trump claimed damages in the sum of $150m.The Mail later retracted the statement, published an apology and settled the case for $3m. The case was subject to much media attention, being covered by the BBC, the Guardian, Independent and ABC News.I touch on points for all business owners to consider when allowing their staff to speak on behalf of the Company, and when it may be better to stay away from social media.Listen to this and our oSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.How can an entrepreneur build a PR program themselves, or outsource, or use a blended strategy for PR in the say way that Apple does with their design, manufacture and retail model?Edward L. Bernays." in an interview conducted in honour of his 100th birthday, that "any dope, any nitwit, any idiot, can call him or herself a public relations practitioner."Of course, it's just not that simple anymore.On this podcast, I talk about ways to engage external consultants, but also how to make content via outsourcing but control distribution yourself. I mention a number of tools for amplification - and these are also all available in our Technology Applications Directory on our Website under Speak|prhttps://media.info/ukhttps://www.pressrush.comhttps://anewstip.comhttps://buzzsumo.comhttp://www.woopitch.comhttps://journolink.com Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Richard Maloney shared his uplifting vision for the intuitive leader and his highly successful Engage & Grow approach to employee engagement.The only problem is that according to services including Keyword Planner and Google Trends employee engagement is still a term that is not highly sought after.This creates an opportunity for entrepreneurs on 2 fronts; key words for public relations and social media related to employee engagement are still not mainstream but also the technology enables us to see what is trending. The answer is 'getting back to work.'I share details of tools which can be used, the way to value your domain name, and how to choose topics which are trending so that your PR falls on receptive desks of the media and public in social channels.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake industry-wide public relations, to change Government policy, or to engage consumers.  I talk about the vertical and horizontal types of trade organizations, and 5 tips on how you can get media coverage for your company by membership and participation in events.As EASTWEST PR we have just joined the British Exporters Association. This is just one of so many trade associations worldwide. In the UK there is The Trade Association Forum (TAF) established in 1997 and administered by the CBI. The Associations Association. Singapore has the Singapore Business Federation works with Trade Associations and Chambers (TACs) in Singapore for a comprehensive representation of the business community. In Europe the Association of Accredited Public Policy Advocates to the European Union, for example, has a directory of advocate organizations across the Union.The Marketing mentor website has a long list also of trade associations, and events websites to find more contacts for your company.Consumers have their own associations - such as the consumer protection association  e.g., WHICH founded in 1957 has 1.3m members and supporters.How can your organization participate, contribute and leverage association membership? I am sharing from over 25 years of experience of building relationships with partners, Governments, and the media around the world. Finally - I mention my good friend Jin Chong - if you want one of his cool T-shirts saying 'Jet Covid Away' then click his link and tell him you heard about him on this podcast.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Edison Research Infinite Dial 2020 released March 19th, 2020 suggests that there are over 1,000,000 podcast shows worldwide; this poses both an opportunity and a challenge for brands. How to get noticed in a medium which is plainly important but is crowded, and is demanding to create a consistent flow of content.As Stitcher CEO Erik Diehn said."The data we found reinforce our belief that the unique, intimate appeal of podcasting makes its fans the most loyal and passionate of any medium."Here I talk about the practicalities of podcasting, how many people are listening and where (hint - an Asian country leads the listening figures), and when is the best time to publish.I also track down the podcast series of well-known brands Sephora, GE, ZipRecruiter, Shopify and Umpqua Bank. Slack had one too, but that only published 29 episodes...pretty slack really. If you don't want to produce your own podcast, which is quite sensible really, then listen for the tips on how to take advantage of this medium without learning new software.If you do want to host a podcast, I can recommend BuzzSprout as the interface makes uploads simple, the embed players are attractive and syndication to the main podcast players is comprehensive and well explained. Their packages are also cost-effective, and Addie in customer support is a real gem and amazingly patient with my amateur hour questions. Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The single biggest issue facing service based companies around the world is fear; the anxiety that consumers have of returning to shops, physiotherapists, dentists etc is that they won't be clean enough to keep them safe.And in the UK alone there are 70 thousand physiotherapists; so we need to find ways to get customers, clients and patients back.I propose a hygiene regime which is shared publicly, and share in this podcast how this can be done honestly and with practical advice. One technology platform which can be used and which I talk about is Trustpilot, a free to use service people's choice for reviews.With over 300,000 businesses reviewed and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation.Listen to the podcast, and share it with anyone you know-how has a business which involves people meeting people. This may just help, and it's all free to do.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/